Mechanical Memories Magazine

Issue: 2011-May - Issue 55

Amusement Trades
Exhibition 1960
By Robert Rowland
Some months ago, I was fortunate to come across an official catalogue for the sixteenth
annual Amusement Trades Exhibition, held at the New Royal Horticultural Hall,
Westminster, London SWl from the 2 nd to 4 th February 1960. Looking through this
catalogue gave me a rare insight about this event, and hopefully I can also relay a similar
feeling to you readers.
Firstly, I notice a couple of trade papers are mentioned: Worlds Fair, priced at 6d
weekly, and Automatic World, priced at 2/- monthly. The advertisement states: 'Both
will give you all the up to the minute news and views on everything covered by the
ATE. No other publications cover the entire field' . Next is a two-page spread from
Crompton and Bates Ltd, 166 - 172 High Street, Ramsgate, Kent. The left-hand page
shows their latest novelty - Bear Shooting Machine, with ' four-way animation' , whilst
WAY FILM STA
Page 11
the opposite page shows the eight-way Filmstars, which I have mentioned in a previous
article. The stars chosen were Ava Gardner, Jane Russell, Gregory Peck and Marilyn
Monroe. Marilyn was the highest win, paying 6d.
A few pages ahead and I notice a single page for Parkers Automatic Supplies Ltd,
based in Rhyl, North Wales. They mention Carousel, Big Top, Photo Finish, Skilful
12, Sputnik, Journey into Space, Over the Sticks, Lucky 18, Jungle Skill, Super 24
Cup and they go on to say 'specialists in part-exchange and direct importers of all types
of automatic machines from USA and the continent.
Fancy a jukebox in your arcade? Well how about one which is 100% British built?
It's called Meteor 200, the most advanced instrument in the world and unbeatable value
for 200 selections at £595, and available on lowest terms. Made by Chantal, Station
Road, Kingswood, Bristol.
Moving on, we have a full pager introducing us to the Mils Super 3 - Dimension
Sky Gunner, a sleek new attractive gun game with precise true moving targets, supplied
by Mills Novelty Co. Ltd, Weir Road, Mossley, Lancashire. ' Here for the first time in
Britain, not a rifle game, but a machine gun. A proven money-taker in the USA earning
30/- an hour. 200 shots a game, number showing shots used and hits scored. What boy
or man does want to handle a machine gun'?
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Page 12

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