Mechanical Memories Magazine

Issue: 2011-January - Issue 52

June 1895 was not only a happy time for Peter and Fanny Whales, it was also one of
those dates in history that was to help make our hobby of collecting vintage slot
machines a reality. For in June 1895 Oliver Owen Whales was born at Rookery Farm,
Great Dunham, Norfolk. Oliver's mother and father were both well respected and
successful cattle dealers and dairy farmers. They already had five other children, Oliver
at that time being number six. It must have been a very busy household as they also had a
16 year old live in domestic called Lucy Moor. I should think that part of Lucy' s duties
would be to tend to the needs of young master Oliver. Little more is known of his early
childhood other than he attended Great Dunham primary school; a school which is still in
use today and is situated right at the side of St Andrews church in Great Dunham.
When Oliver had finally finished his schooling at the age of 15 years, he secured a
position as an apprentice draper at Garland & sons of Norwich. It was a requirement of
this apprenticeship that he live in lodging rooms above Garlands London Street shop in
the centre of Norwich. He shared these rooms with draper' s assistant James Carr and
draper's window dresser Harold Henry Cland. Garlands was at that time one of the
biggest retail establishments in the area and was still trading until the 1970s, when on 1 st
August the store experienced a huge fire which totally destroyed the building. Although
the shop was rebuilt on the same site, it apparently was never quite the same and it closed
completely in the mid 1980s. I have been told that any historical records that may have
included references to Oliver's time at Garlands were destroyed in this fire.
Whist working at Garlands, Oliver
became acquainted with Helen Edith
G?IRLllND & 50N5,
Newman, who was working there as a
Oressmnk er s. i\\11ntle Mnkc rs .
shop assistant in the millinery
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department. Unlike Oliver, Helen who
was four years his senior, didn't have to
live over the shop, as she was still living
•'
at home with her mother Esther and her
older sister Eva. They lived at 2
Churchill Road, which was only a short
walk away. It was not long before this
. ( , ~; . ~
friendship blossomed into romance, and
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,
records show that in December 1916,
,
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at the age of 21 years, Oliver married
Helen.
The following year, they both
''
left their employment at Garlands and
opened their very own business. This as
you would expect was a drapers shop.
~
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It was located at 6 High Street,
Chelmsford in Essex. Oliver and Helen

set up their first home in what must have
I J. 15 c. 17, Londo n 5 tred, orwich
been quite spacious and well appointed
0 NORFOLK COUNT
rooms over the shop, as they were to live
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Page 7
there until 1929. The sign proudly displayed above the main shop window in large gold
letters OLIVER WHALES High Class Milliner & Fancy Draper. This first business
venture was a great success and was soon to be followed by a second shop, which they
set up less than a mile away at 7 Moulsham Street. Things were going well for Oliver
and Helen and in 1921 they saw the arrival of their first child, a boy, who was proudly
named Peter Oliver after both his father and grandfather. Seven years later Peter was to
get a sister, when in 1928 Pauline Helen was born. As the family expanded, the
accommodation above Number 6 was starting to get a little cramped. As there was no
room to expand, Oliver took the decision to move the drapery business lock stock and
barrel to Ipswich, where they set up shop in newly refurbished premises at 45, 47 & 49
Westgate Street. At the same time, they took a recently built red brick town house at 21
Park Road, Ipswich, where Oliver, Helen, Peter, Pauline and Pauline's now ageing
mother Esther were to live. Sadly 1933 Esther passed away aged 77 years. Oliver was
now forging ahead with plans to open even more shops. Between 1929 and 193 3 he set
up more branches at 3 Head Street Colchester, Numbers 14/15 Electric Parade and 27
Station Road, Clacton-On-Sea. But 1933 was to be the year when everything changed
for Oliver; the financial world was still reeling from the shockwaves caused by the Wall
Street crash of 1929. Following the depression, his new shops were not doing as well as
he had expected. The banks were becoming more and more reluctant to back him, and
Oliver was fast running out of money. In an attempt to salvage what he could from the
situation, Oliver was forced to put his chain of shops into voluntary liquidation, but was
fortunate enough to avoid total bankruptcy. He managed to sell his newly renovated
shop in Ipswich to Jack Pelerman, a costumier. He also managed to dispose of his
property at Station Road, Clacton.
4i
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- - - -
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OLIVER WHALES,
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LADIES' AND CHILDREN'S OUTFITTER.
6, HIGH STREET,
CHELMSFORD.
Page 8

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