Marketplace

Issue: 1977 June

MARKETPLACE
(

''WHAT'S NEWS?"
PAGE 9, JUNE , 1977
"Bally Hang Glider" , new, tricky 4- player, has captured instant
attention of all players who want a game with suspense, with out-
standing thrills and with constant interest action . "Only a few
times", advises Paul Calamari , Bally ' s salesmanager, " does a fac-
tory come up with a 4-player game that has just about everything
the public desires from a pinball . Not only that" , Paul adds,
" even more important, the kind of pre-tested 4-player the opera-
tor knows , from the moment he sets it up on location, will bring
him better, steadier profits over a longer period of time due to
the fact it has the kind of intriguing action that, historically,
makes for a great moneymaker . If ever there was a game" , Paul
concludes, "that is a definite tie- in to our slogan, ' You can
bank on a Bally game ', ' Bally Hang Glide r' is that game ." Paul
Calamari also points out, "Operators , today , call for games with
instant eye- attraction for the players to get them over to the
game . With beautiful and colorful playfields . We challenge oper-
ators all over the worl d to call on their Bally distributors to-
day and tell us if 'Hang Glider ' isn ' t the most outstandingly at-
tractive 4- player they ' ve seen."
Hat ' s off to the 1977 So .
CLASS
Dakota 8-Ball Pool Touma-
"A"
ment held on April 23, 24,
DIVISIO
with 357 men and 87 women
shooting for cash and out-
standing awards . This was
the 11th S.D. State Tourna-
ment. Not only thrills ga-
lore , like a mother and 13
year old daughter compet-
ing for double barcket wins
but, even more, S. D. Gover-
nor Richard Kniep challen-
ged the 13 year old - and
lost . It was probably the
~
most enthusiastic tournament yet held, according to John R. Trucano . Mac Hasvold of Sioux
Falls gets the honor and glory as "Tournament Director" . Even Len Schneller, who helped
ten years ago , was present this year. Awards were handled by Dave Miller of Radio Station
KCCR, Pierre, with Gov . Richard Kniep presenting the trophies and cash. (Above picture -
from right to left: Gov .Kniep; 1st place : Dick Spitzer; 2nd place : Chas. Rumbolz; 3rd place :
Jerry Fodness ; 4th place : Gunther Wilczinski. All Class A winners .
Seems like Ross Scheer, Bally' s marketing director, is reaching
for the ' cup that cheers '. Which, by the way, he richly deserves ,
according to Jeff Lyon ' s " Close-up" feature column that appeared
in the "Chicago Sunday Tribune" (4/17/77) . This is due to the 1st
million dollar "Bally Slot Data System II" that was sold to the
huge Las Vegas Hilton Hotel casino and which will , by remote con-
trol, tell what's happening to every slot attached to the SDSII .
From the drop of a coin into a Bally slot , to an attempt to cheat
the machine , to a jackpot or a sudden out of order, each of the
computerized slots will instantly report to headquarters on a 24
hours per day basis . (Many years ago we predicted computerized
machine operations, like for cig machines, and now thrill to the
fact Bally accomplished this great task. ) The tremendous money-
saving factor of Bally' s SDS- II , can be instantly understood by
all in the industry. This is like havi ng a 24 hours guard over
each of the Bally slot machines attached to the computerized operation. Just eliminating
the cheating that goes on will pay for the SDS- II in quick time. But, to get a more com-
prehensive idea read: "Put a silver dollar in the computer", by getting a copy of the
" Chicago Sunday Tribune" , April 17, '77, and turn to Jeff Lyon ' s column.
MARKETPLACE
NEWSLETTER
PAGE 10, JUNE, 1977
WHO'S GOING BROKE NEXT? AS ••
THE KIDDERS
KID
THE KIDDERS.
1
' •
The kidders are kidding the kidders . Only the flow of wild, wild credit, is keep-
ing them in business . If all creditors closed in on some very big operations at one
and the same time - THE END!
That ' s a fact . And many a manufacturer and distributor had better carefully check
his accounts . All ain ' t exactly kosher in coinland.
Well dressed operators in big Mark V Continentals and/or Cadillacs , pull up before
a distributor ' s office and the distributor along with his salesmen rush out to salaam .
"The Lord be praised", they cry, " the big buyin ' man am here . "
Now what happens? The salesmen sell - hard. The "big buyin ' man keeps lookin' but
glum, like he no want to buy. (He ' s dying to buy. He must freshen up his cash flow.
At least he hopes the new games will pep up the cash flow . But he sure don't want t o
show his eagerness and/or anxiety. ) At last, the distrib ' s salesmen seem to convince
him . He agrees to let them ship him 10 of the new games - on the arm . Nothing down.
(Collect when you again catch up with him - maybe . )
That ' s only part of what's happening in coinland today . Many operators owe , owe,
owe - everyone ! Even if the cash flow from all their machines doubled (in fact , even
if the cash flow tripled) they couldn ' t meet the interest on what they owe - to banks
and to distribs and, in some cases , direct to manufacturers .
The fact remains - cash flow just ain ' t doubling . (Not to even speak of tripling . )
Not where jukes and pins are concerned. Maybe movi ng up somewhat (seasonally) where
bingos and upr ights are in operation. Coul d double and even triple if slots were
allowed to operate .
"The war saved the operators ." That ' s what the smart people said as the ' 40s came
to an end. Because, during the 4 years of war, oper ators didn ' t have to buy new mach-
ines . What ' s more , people had money to spend. Lots of money . And fe~ pl aces to spend
it - due to rationing and shortages .
So - without doubt - 4 years - like from 1978 to 1982 - of no new machines (maybe
a few revamps) and all in coinland would get healthy a.gain.
Sew up your cash pocket - use your credit .

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