Marketplace

Issue: 1977 June

MARKETPLACE
NEWSLETTER
PAGE 8, JUNE, 1977
ame
ecome
I
With conditions changing so rapidly thruout the industry, many things are going un-
noticed . For example , there is already a turnabout coming into being , at least in the
minds of many engaged with game rooms that , in certain areas , game rooms will become
"slot parlors" or "gaming rooms" . The use of the phrase "slot parlors" is very closely
related to Japan ' s "Pachinko Parlors".
In certain areas , gaming has already come into being for certain types of charities .
But as casinos, especially , are legalized, there is every belief that, where this hap-
pens , many accepted and recognized game rooms will be turned into slot parlors or gam-
ing rooms .
Not only bingos , uprights , consoles, but also slots , will line the walls and all
available central space in the gaming rooms. These will probably be legalized by state
license and will pay a portion of their gross income to city and county.
There is no doubt that , as casinos go into action, perspicacious legal minds will
also be able to present a very solid and substantial case for smaller gaming rooms
thruout the area to hel p state , county and city enjoy extra, and very much needed ,
revenue .
The turn to slot parlors or gaming rooms, whichever term is finally adopted, is for-
seen by more and more coinleaders as legislation heats up for the legalization of gamb-
ling in many states .
This also means that the t ime is fast
conventions , including the AMOA national
gaming equipment. This is now becoming a
obatin licenses and switch game rooms to
approaching for local and state associations'
convention, t o obtain permission for showing
necessity because leading operators plan to
gami ng r ooms at the first possible opportunity.
All this leads to the estimate of 50 , 000 game rooms in the U. S. by 1980, becoming
fact. There is no doubt whatever that game rooms, mini-arcades and the large family
entertainment centers , are the fastest growing division of the coin machine business .
With the stimulant, already expressed and proposed, of gaming rooms and/or slot
parlors as well as game rooms, the figure of 50 , 000 game rooms by 1980 now becomes
a very conservative conjecture.
MARKETPLACE
(

''WHAT'S NEWS?"
PAGE 9, JUNE , 1977
"Bally Hang Glider" , new, tricky 4- player, has captured instant
attention of all players who want a game with suspense, with out-
standing thrills and with constant interest action . "Only a few
times", advises Paul Calamari , Bally ' s salesmanager, " does a fac-
tory come up with a 4-player game that has just about everything
the public desires from a pinball . Not only that" , Paul adds,
" even more important, the kind of pre-tested 4-player the opera-
tor knows , from the moment he sets it up on location, will bring
him better, steadier profits over a longer period of time due to
the fact it has the kind of intriguing action that, historically,
makes for a great moneymaker . If ever there was a game" , Paul
concludes, "that is a definite tie- in to our slogan, ' You can
bank on a Bally game ', ' Bally Hang Glide r' is that game ." Paul
Calamari also points out, "Operators , today , call for games with
instant eye- attraction for the players to get them over to the
game . With beautiful and colorful playfields . We challenge oper-
ators all over the worl d to call on their Bally distributors to-
day and tell us if 'Hang Glider ' isn ' t the most outstandingly at-
tractive 4- player they ' ve seen."
Hat ' s off to the 1977 So .
CLASS
Dakota 8-Ball Pool Touma-
"A"
ment held on April 23, 24,
DIVISIO
with 357 men and 87 women
shooting for cash and out-
standing awards . This was
the 11th S.D. State Tourna-
ment. Not only thrills ga-
lore , like a mother and 13
year old daughter compet-
ing for double barcket wins
but, even more, S. D. Gover-
nor Richard Kniep challen-
ged the 13 year old - and
lost . It was probably the
~
most enthusiastic tournament yet held, according to John R. Trucano . Mac Hasvold of Sioux
Falls gets the honor and glory as "Tournament Director" . Even Len Schneller, who helped
ten years ago , was present this year. Awards were handled by Dave Miller of Radio Station
KCCR, Pierre, with Gov . Richard Kniep presenting the trophies and cash. (Above picture -
from right to left: Gov .Kniep; 1st place : Dick Spitzer; 2nd place : Chas. Rumbolz; 3rd place :
Jerry Fodness ; 4th place : Gunther Wilczinski. All Class A winners .
Seems like Ross Scheer, Bally' s marketing director, is reaching
for the ' cup that cheers '. Which, by the way, he richly deserves ,
according to Jeff Lyon ' s " Close-up" feature column that appeared
in the "Chicago Sunday Tribune" (4/17/77) . This is due to the 1st
million dollar "Bally Slot Data System II" that was sold to the
huge Las Vegas Hilton Hotel casino and which will , by remote con-
trol, tell what's happening to every slot attached to the SDSII .
From the drop of a coin into a Bally slot , to an attempt to cheat
the machine , to a jackpot or a sudden out of order, each of the
computerized slots will instantly report to headquarters on a 24
hours per day basis . (Many years ago we predicted computerized
machine operations, like for cig machines, and now thrill to the
fact Bally accomplished this great task. ) The tremendous money-
saving factor of Bally' s SDS- II , can be instantly understood by
all in the industry. This is like havi ng a 24 hours guard over
each of the Bally slot machines attached to the computerized operation. Just eliminating
the cheating that goes on will pay for the SDS- II in quick time. But, to get a more com-
prehensive idea read: "Put a silver dollar in the computer", by getting a copy of the
" Chicago Sunday Tribune" , April 17, '77, and turn to Jeff Lyon ' s column.

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