Classic Mode

Marketplace

Issue: 1977 June

MARKETPLACE
"PICTORIAL HISTORY"
NEW
DIAMOND
PAGE 212, JUNE, 1977
BELL
3 Big Jack Pots To Shoot At
• T l1t· D iam orHI J ar k l'o t irH·n·a~"' tl11· pl a ~ in;.( a p1wa f
U H ' r 100' . It h o )d, a lwut 5 !0.00 a nd - 1w k , o ut on 1lw
fro nt o f tl1t· 111ad1i1w lik r a h a 11d full o f 111 0 1w~ lw in g
o fT«>rr • lt i, huilt in tlw , h a p 1· of a tl ia m o 11cl a nd i~ h iidd )
p o li ~ h e cl. l>i a 111o ml P o t. in eo ml, in ation with 1lw 2
Jar;!!' n•gul a r J a!'k P o h . nra kc·, tl w fron t o f tlll' m al'hinr.
loo.k Ii.kc· n ot h in g hut mmu·~.
• Tl1t·n · j, n o m al'h i n e on tlw 111a rkc· t that '\\ill all ra l'I
tlw pl:n e1·', a t1c·nt io11 a ncl h o le! him like· the 3 Bi g
J al' k l'o t>1.
•
T h r froul ancl lop of the m achine j , aluminum.
hig hl ) p o li sh e d, ~•ith rai,t•cl l' h c r r it•s <'olo rt>tl i11 their
n a tural c·olo r , it m a kc•s the mae hine look cliffe r e ul fro m
tlu· r egular B e ll a nd puts it ju a e l m. ~ h) it;;rlf.
Because of the great success of Mills Cherry Bell , Watling featured ~he rri es on his
"Rol- A- Top" s hown above . Then, in addition, because O. D. Jennings so str ong emphasized
his triple jackpot , Johnny Watling renamed this slot, " New Diamond Bell" and added a
large center jackpot to the re~ular Twin Jack Pot of the Rol- A-Top . In fact , the words,
"Twin Jack Pot", can be seen above painted over . This machine , too , entered into the
new decade as one of Watling ' s top sellers . Watling Manufacturing Co ., Chicago, was
one of the very first coinfactories to plunge into all out war production.
MARKETPLACE
"PICTORIAL HISTORY"
PAGE 213, J ONE, 1977
UNTIL THE WAR ENDS!
Blandy apealdag, lhe mac:laba- ollered ID this sale an the oa.ly oaea ol Ilda type yoa
will be able lo bay from llllb-aalll the war ends! Jill •aAJm lfEW merchaa.U.., baill
stardlly wilh lhe IDlealioa ol operating a long, long lime. D yoa IDlead lo day ID lhe
operating basiaeu, Ilda la ideal eqalpmeal lo own and ll la absolalely yoar lad cluuace
lo obtain II! When they are gone there will be ao more-II'• Now or Ne•er!
JUMBO PARADE PAYOUT
JUMBO COMBINATION
..... _...... ........ ..,..... .. u ... ..-. - -
'!"W.-...... .... ~ ........................... .
... • • u•r••••• til L ••w· LU• Macki•• ler eke
........... lhutai9 . . . . . . . . . . . . . . . ~ .. ..._._
._...W - •-- •acll
,.._ ............ t•
111. Price stas.H
l • ,.....
~
Ma.._. ._ ... ra~
• ....,_, ........ T · -...litlN .
FINAL PRICE $159.50
..... ,...... ...
....,~an~
.. .......
_......,........._..._yW... ........... •......W.
....a- .. ..,......._ .. U ..
_ . . . . . . . . . . . . . .u Mc.al ........._._...
_ ... _ ................
OWL FREE PLAY TABLE
a .... _....._ .. ..,. ...........
....,...,..
,...,.._....._.._..,
....
o..~n-
..-..--
~
' - aay .._ . . . .
..., fteW -
lleJd.We
te •H•ac t pall'• . .. G...t at••tly
.... Priusm.H FINAL PRICE $189.50
,...
. _ . _ .., . . . . . .
.... Pritt Sl45.ll
...__..T
••c.ll•ld••
FllAL PRICE $129.50
LIMIT-5 MACHINES TO A CUSTOMER!
Tile only fair way lo
11.-.u. llala .aJe b
lo lllall
Ila• allobaeal lo _., oae cado-r. Wo can only
doll•or •aclalae• lo a.boat oae oat of • .,..,,
h-drocl oporalora-80 wo Ila•• . . 1 a Uall . . S
•aclala•• of _., oao typo lo oacla oporalor.
Speed la •aldag ap yoar . . . . . - · MDdlag la
yoar ordor la lho oaly way yoa
c-
ID•aro
yoar . . u of oblalala• U.. la.at . . . . . . _ . , . .
•alda• 041Dfp-L
r------------------------------~
: l"INAL ORDER BLANK
~-----------------------------------
••M
! I
I llllb H...a.y c-p-y
I
r.u.tie. a._..
I cw.., •• - .
1 I
I
I
- - - - -
-
-
-- -----
___ .............
·---------- -- --
:·-------
1
-
-
-
--
1 H -- - - - -
MILLS NOVELTY CO.
4100 Fullerton Ave., Chicago
:
T.....__
ltete
: Limit Yoar Order to 5 llaclabaes of by Oae Type!
·------------------------------
This is reduced from the circular issued by Mills that measured 17" wide by 22" high .
Many were shocked when they received this large circular . Not becaus~ they didn ' t real-
ize this was wartime and the U. S . Navy had been seriously hurt at Pearl Harbor but , even
more , this circular brought home with great force that new machine production was over.
The limit of 5 machines of a kind to a customer (the slots had all been sold) the final
order blank, all added to the shock waves r olling from coast to coast . Thos e who had
money started to buy up new machines of all kinds . The demand for slot machines was
never greater at anytime in history as the revampers ent ered into the slot picture .

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