MARKETPLACE
NEWSLETTER
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Very few , if any operators , are surprised to learn· that the
record makers are out to get as much royalty as they possibly
can, and more, from every jukebox . Regardless of whether the
jukebox is owned by an operator or a location.
So while operators are being smilingly hustled to try a box
or two or more of some new recording (after all records are the
lifeblood of the jukebox and the record makers know this well)
at the sametime the record makers, let it be understood , are
out to get just as much, if not more, than ASCAP, BMI, and all
the other copyrighters of music .
Yes, sir, since MOA (now AMOA) lost the battle for which MOA
was originally created, jukebox operators know they are faced
with a future of golden goose egg years, because the golden juke-
box goose has had its throat slit. Neither AMOA or any of the
jukebox makers have come up with a solution, except to shrug
shoulders to the tune of, "So let the operators pay royalties."
The result, instead, is that operators continue to invest in
games , where "1-Play 2-Bits" helps pay the way, and let their
jukeboxes get older and older until the jukes play out their
years. Some operators are now leasing and selling giant TV di-
rect to locations . Others are gradually squeezing out of the
jukebox biz by selling off to their locations .
The three U. S. jukebox makers and the couple German firms
haven ' t even changed the electro-mechanical-solid-state mechs
to help operators earn more - even on the old and now wornout
"2-Plays 2-Bits" and the still very prevalent 10¢, 3/25¢ play
of their multi-thousands priced jukeboxes.
Thank goodness for the fact the majority of jukebox operators
are sUfficiently well sat to slough off the losers and switch all
out to the winners. Pitiful, isn't it?
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