Marketplace

Issue: 1976 April

MARKETPLACE
"PICTORIAL HISTORY"
PAGE 68, APRIL, 1976
Caille's Ben Hur
SMALLEST AUTOMATIC MONEY PAYING MACHINE.
Similar in every wtiy tn our fo.mou" Eclipse. hut in m1111aturc form. and
intended to meet the demaml for :i sm011l Counter Money M':u::hinc.
On account of it~ lipht wcirht, anti comp;act form, the ''Ben Hur .. i1 an ideal
machine for u1ie at picnic!ii, outing". on hnliday!I, or in town~ considered closed
against targe-r machines, n" it cnn be easily stored away, if necessary.
We cannot recommend this mnchinc too highly to our customers.
Every
detail is carried out with the o;amc great care we cxcrci11;c in the construction o f
our highest priecd machines, anrl we guarantee the workings to be t-C')ual to the
be•t. It ia equipped with our regular Tube Pay Out, leaving nn possible ch ance
of coins becoming cloggf!d.
The Coin Detector i" one of our latest tlevicea,
showing the la.i coin played, in full view, makinl!' 1t impo'5ihle to use slugs to
operate the machine.
The "Ben Hur" is securely lochcd wit h a Yale Lock to prevent any o ne
from robbing the machine.
Cabinet is of quarter-sawed oak, handsomely fi n ished, and trimmini• can be
had in either nickel plate or oxidized copper.
Dial is d ivided into fifty •paces, paying the followinr rewards:
2 blue spaces ...................... paying 20 for 1
' white spaces .............. .. .. ... paying 10 for 1
8 yellow spaces ............... .. ... paying 6 for 1
18 black spaces ..... .. ............ .. paying 2 for 1
18 red ~pace• . . • • . . • • . . . . . . . . . • . . . payinr 2 for l
J>D1E•s10••:
Width 15 ln.
Depth 10 ln.
Bell'ht 20 In.
W•ll'ht 150 lb•.
Telegro.ph or Co.ble Code--"BE'N" for llve-cent piny; "HUR" tor twenty-
n ve-cent play.
Yith local legal problems becoming more prevalent, storekeepers now wanted smaller slots
they could locate inconspicuously off to one side of their place. Caille came up with
such a small slot in the "Ben Hur" which, actually, was a miniature of the Caille big
color wheel slot machines. As Ca.ille wrote, "Can be ea.sily stored away, if necessary."
That's just what was happening in many of the largest cities. At intervals during
the day, sometimes for da.ys and even weeks, the small machines had to be "stored away"
until conditions righted themselves and play could again resume. In short, as 1910
approached, all engaged in the slot machine industry realized the days of the huge,
color-wheel slot machines were numbered.
MARKETPLACE
"PICTORIAL HISTORY"
PAGE 69, APRIL, 1976
Mills Brownie
IT .. S MADE FOR NICKELS
AND ··IT GETS THEM ....
Pays cash prices from lOc to
$1.00.
Colors automatically regis-
ter, amt remain in view above
dial until next play.
Slug detector, shows last
three nickels playccl on each
color.
Cannot be clogged, and can-
not be manipulated.
Quarter sawed oak case,
handsomely fini~hecl and orna-
mented.
FROM A MAN
WHO KNOWS
Stillwater, Minn., Jan. 6, '09.
Size, 28}1x21Yi inches.
Shipping weight, 90 lbs.
All small parts are made of
stamped steel and arc interchange-
able. Cabinet is made of quarter-
sawed oak, highly polished by
hand. The dial is especially at-
tractive, being beautifully designed
and finished in a number of pleas-
ing colors. Makes handsome ap-
pearance on ccmnter and has rub·
ber feel to prevent scratching.
Mills Novelty Co.,
Chicago.
Gentlemen:
The little "Brownie" received
from you a few days ago is cer-
tainly the real thing. Gets good
money and has brought a lot of
new customers into my place.
We keep it setting on the bar
so the boys don't forget to or-
der now and then. Took in
$98.75 last week.
Yours truly,
Lowe & Simpson.
Specially adapted for Confectionery and Ci&ar Store•.
Price $26.oo
As can be expected, Herbert S. Mills who had been first to note the trend to smaller
size slot machines, was not only "on the ball" as he stated at the time but, he also
claimed, he was well ahead of all his competitors. With the big following he had won,
due to the parties he gave so openhandedly at the Mills factory, his plant had become
the Chicago meeting place of operators from all over the country. And sales of Mills
machines continued to boom.
The small sized "Mills Brownie" began to appear in more and more locations nation-
wide. Mills opened a new feature in his advertising - plugs from customers - not only
from storekeepers but also from operators. The above endorsement from the firm of Lowe
& Simpson of Stillwater, Minn., certainly gave the $25 "Brownie" a terrific boost with
their report of S98.75 income for one week.

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