Marketplace

Issue: 1975 October

MARKETPLACE
NEWSLETTER
PAGE 35, OCTOBER, 1975
BlliliEST BAILY SERVICE SCHOOLS
CHICAGO - !toss B. Scheer, marketing director for Bally Mfg. Corp.,
this city, is programming the biggest year yet for Dally Service
Schoo ls for 1976. "Even tho we are acknowledged as the leaders in
'Service Seminars'", he reports, "we plan a bigger year ahead be-
cause of the tremendous popularity of our games all over the nation.
We feel", he continued, that every operator and every mechanic in
every state should be made aware of the new, better and easier ser-
vicing features being built into Bally games." Bally distributors
all over the country have featured "Dally Service Seminars" this
year o f 1975 but, from the plans now taking shape, these will be
tremendously increased in numbers this forthcoming year.
PLACE FOR MECHANICS
NICOMA PARK,OKLA. - Cal's Coin College, this city, has pointed the way for operators to
obtain much needed mechanics. Advises Cal Clifford who heads the college, "lr{e can help
you obtain good mechanics." He ho.s enclosed his reasons in a 4-page report on all the
methods practised by Cal's Coin College which should prove of great interest to those
who seek good mechanics, (Cal Clifford can be reached at: ~05/769-5343)
URGES ALL JOIN IN '15 ·SO'
FERNDALE,MICll. - Between rounds, between halves, there's been those few
precious minutes of rest and, of course, contemplation. Time to think
what's already happened and what's yet to be, With such a moment at hand,
this is the time to most sincerely thank Arthur L. Hebert of Miller-New-
mark Dist.Co., this city, for his most wonderful letter about "Marketplace"
In this letter, Art Hebert urges all engaged in the industry to advertise
their name, firm and address in the great "15-50" December, 1975 issue of
"Marketplace". Art writes, "This is the one way for all to be 'on the rec-
ord' as a definite part of the industry in this most historical issue. It's only a very
small way to pay back 'Marketplace' for all the efforts made on the part of this great
industry." (Art Hebert co.n be reached at: 313/399-7600).
CUT UP JUKEBOX DOLLAR
CHICAGO - The segmented music opera.tor's expense dollar that appears on a full page in
this issue should give many music operators much food for thought. It most definitely
indicates to the operator, who is still operating on the outworn and rediculous 50/50
commission basis, that the big share of the money his jukebox takes in goes for the fi-
nancial good and welfo.re of his location - not for himself . The more he studies the seg-
ments, the more he'll realize the best basis on which he can work today is the: Operator-
Location Partnership - 1/3 for the Location - 1/3 for the Operator - 1/3 for the servic-
ing overhead expense of the jukebox - to the Operator . With conditions what they are to-
day and with the bleak future being held out for music operators, certainly a change
must come into being - and quick . (By the way, this segmented dollar first appeared in
the May 15, 1967 issue of "Marketplace" p a ge 6 . )
MARKETPLACE
NEWSLETTER
PAGE 36, OCTOBER, 1975
First Class Now same As Air Mail
WASHINGTON - As of Saturday, October 11, 1975, the U.S.Postal Service stated that First
Class domestic mail will be guaranteed the same handling that Air Mail received. "No
longer will there be an advantage in purchasing air mail postage for domestic delivery",
the Postal Service said. (This means all First Class Mail subscriptions to "Marketplace",
beginning with this October issue, are being handled like Air Mail in the U.S. "Market-
place" First Class Mail subscription remains S35 per year. All can now upgrade their reg-
ular mail present subscription to First Class Mail by mailing check for $10 immediately
to: Marketplace, 185 N. Wabash Ave., Chicago, Ill. 60601.)
ONE DAY CONVENTIONERS
CHICAGO - From conversations with distributors and operators, factory executives here
believe there will be more one-day conventioners at the 1975 convention than at any prev-
ious convention, Most prominent reason - lack of supervisory help; making it necessary
for many to get back to their firms as quickly as possible. Other reasons advanced such
as, "We're notified about new machines even before the show. So that one full day to meet
friends and to see anything new is plenty." How many one-day conventioners? None care to
hazard a guess. But factory execs believe, "More one-day conventioners this year. Mostly
due to economic conditions."
Sega's Calif. Factory Has Big Start
HEDONDO BEACH,CALH'. - Sega Enterprises of Tokyo,Japan, new 50,000 sq.ft. facility here
where the firm will manufacture arcade games for the U.S. market, got off to a flying
start with its annual report for fiscal year ended June 30,'75. Earnings were over S2.6
million for S1.37 a share compared to over S2.3 million for S1.24 a share for 1974. Rev-
enues for '75 were $23,877,000 compared to S23,352,000 for 1 74. Sega is majority owned
by Gulf & Western Industries.
'Hl ·DEA~ New Bally SOLO
Player
CHICAGO - Paul Calamari, salesmanager for Bally Mfg.Corp., this city, is
high dealing for the firm ' s new solo player, "Iii-Deal". He reports, "In
terms of scoring, 'Iii-Deal' has the busiest kickout hole in history. And",
he adds, "it's smack in the middle of the playfield. The one hot spot the
players like to shoot for . " The card play action of "Hi-Deal", according to
Paul Calamari, makes it a natural for both young and old players, This is
one outstanding play action all like, he says. "Most important", he adds,
"advance location tests have proved 'Hi-Deal' a whiz of a deal to bring in
full houses of cash for operators everywhere." He also reports several new
improvements are being introduced in "Hi-Deal", D.C.power to slingshot kickers and thump-
er bumpers. A totally new flipper design provides extremely sensitive flipper buttons and
a high degree of swat power to the flippers.

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