Marketplace

Issue: 1975 October

MARKETPLACE
NEWSLETTER
PAGE 34, OCTOBER , 1975
WIRED MUSIC
LAS VEGAS,NEV. - Many will recall with nostalgia the
sweet voice that took requests, named the cost and
played the tunes on the wired telephone music systems
featured in locations all over the country. John R.
Winn, this city, advises he operated the "Magic Music"
system in Phoenix, Ariz., back in the '30s featuring
3,000 selections. He sends this picture which, he is
of the belief, will bring back many memories of the
wired music days to music operators . Left is John R.
Winn, center and behind the music shell is John Foley
and seated on the right, the "King of Swing", Benny
Goodman, listening to one of his own recordings being
played on the "Magic Music" wired telephone system.
As many will recall, the "voice" back of wired tele-
phone music shells would, many times, keep locations
alive with friendly chatter while suggesting tunes to
be played. This was, without doubt, one of the most
personalized automatic music systems ever devised.
MISS NIGHTTIME PLAY
CHICAGO - Six years ago "Marketplace" brought to the fore the loss of play action this
industry vas enduring due to the rampaging na.t'l crime wave. Nighttime play, considered
the most profitable playtime, has been cut to a mere skeleton of former years. Newest
crime survey shows that 49% of Americans believe crime has worsened. In fact, 45% of the
people on an over-all nat'l average, up from 31% in 1 68, won't go out for a walk at night
in their own na.borhoods. About 20% of the people are fearful in their own homes at night.
While this condition lasts much play action remains lost to this industry. So much, in
fact, there is every belief income would be at new high record levels were nighttime play
action in effect like it used to be some years ago. (Join up with your Police Dept thru
the Police Athletic League to help bring about a cure to this horrible problem.)
'75 Resort$ Boom
CHICAGO - From sea shore, from lake country and from the mountain reorts comes the news
that this past summer was a most outstanding season for arcades, game rooms a.s well as
general operations. In most cases income was far above what most of the resort operators
had expected. "This was one of our best seasons", a sea shore arcade opera.tor reported.
Bis statement is echoed by others all over the country. According to many it was the new
games that headed the profit parade. In this regard a midwest resort operator stated, "It
was 2-Bits play all the way that boomed resort income for us this past summer."
NE\rf ORLEANS,LA. - During the NAMA convention at the Super Dome, this city,
New Orleans Novelty Co., showrooms, under the direction of Eddie Boasberg,
salesmana.ger, held a showing of three Atari games plus the latest flippers,
arcade equipment and foosballs. Showrooms of New Orleans Novelty Company
are a short distance from the Super Dome. Eddie Boasberg suggests that op-
erators visiting Nev Orleans to see the Super Dome, "Can kill two birds with
one stone and also see the latest equipment in our showrooms." As he explains,
"They can visit this huge and unique stadium and see our offices and show-
rooms at practically the same time."
WHAT BETTER PLACE THAN THE "MARKETPl.ACE"
MARKETPLACE
NEWSLETTER
PAGE 35, OCTOBER, 1975
BlliliEST BAILY SERVICE SCHOOLS
CHICAGO - !toss B. Scheer, marketing director for Bally Mfg. Corp.,
this city, is programming the biggest year yet for Dally Service
Schoo ls for 1976. "Even tho we are acknowledged as the leaders in
'Service Seminars'", he reports, "we plan a bigger year ahead be-
cause of the tremendous popularity of our games all over the nation.
We feel", he continued, that every operator and every mechanic in
every state should be made aware of the new, better and easier ser-
vicing features being built into Bally games." Bally distributors
all over the country have featured "Dally Service Seminars" this
year o f 1975 but, from the plans now taking shape, these will be
tremendously increased in numbers this forthcoming year.
PLACE FOR MECHANICS
NICOMA PARK,OKLA. - Cal's Coin College, this city, has pointed the way for operators to
obtain much needed mechanics. Advises Cal Clifford who heads the college, "lr{e can help
you obtain good mechanics." He ho.s enclosed his reasons in a 4-page report on all the
methods practised by Cal's Coin College which should prove of great interest to those
who seek good mechanics, (Cal Clifford can be reached at: ~05/769-5343)
URGES ALL JOIN IN '15 ·SO'
FERNDALE,MICll. - Between rounds, between halves, there's been those few
precious minutes of rest and, of course, contemplation. Time to think
what's already happened and what's yet to be, With such a moment at hand,
this is the time to most sincerely thank Arthur L. Hebert of Miller-New-
mark Dist.Co., this city, for his most wonderful letter about "Marketplace"
In this letter, Art Hebert urges all engaged in the industry to advertise
their name, firm and address in the great "15-50" December, 1975 issue of
"Marketplace". Art writes, "This is the one way for all to be 'on the rec-
ord' as a definite part of the industry in this most historical issue. It's only a very
small way to pay back 'Marketplace' for all the efforts made on the part of this great
industry." (Art Hebert co.n be reached at: 313/399-7600).
CUT UP JUKEBOX DOLLAR
CHICAGO - The segmented music opera.tor's expense dollar that appears on a full page in
this issue should give many music operators much food for thought. It most definitely
indicates to the operator, who is still operating on the outworn and rediculous 50/50
commission basis, that the big share of the money his jukebox takes in goes for the fi-
nancial good and welfo.re of his location - not for himself . The more he studies the seg-
ments, the more he'll realize the best basis on which he can work today is the: Operator-
Location Partnership - 1/3 for the Location - 1/3 for the Operator - 1/3 for the servic-
ing overhead expense of the jukebox - to the Operator . With conditions what they are to-
day and with the bleak future being held out for music operators, certainly a change
must come into being - and quick . (By the way, this segmented dollar first appeared in
the May 15, 1967 issue of "Marketplace" p a ge 6 . )

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