MARKETPLACE
NEWSLETTER
PAGE 15, OCTOBER, 1975
Right now, as '75 enters its last quarter, many businessmen believe this year will
be chalked up as anything but a real winner. Because of this, there are some who are of
the belief that growth may have left the economy for some years to come.
Untrue - because this is now becoming a nation of young adults. The fastest growth
market from now on and well into the 1980s will be people between the ages of 25 to 34
and those between 35 and 44 will follow close on the heels of this first group.
Those are the big spending years. Not only homes and furnishings, but a new, big
leisuretime era. That's because of smaller families. Working wives. A new appreciation
of travel. Higher salaries. New type sports activities. And growing demand for enjoyment,
for eating out, for more outside the home activities.
People will have more money to spend. Will
will expand. Bigger suburban areas. New towns.
inventions will make living easier and better.
populace will move to warmer climes. The south
dously from the trillion dollar economies.
seek for entertainment. Big city areas
New homes. More service industries. New
Entire communities will change. Growing
and southwest stand to benefit tremen-
This industry will awaken to its tremendous opportunities with a rush. New type
music and games. New type vending. New type service machines, like today's gasoline
venders, will burst wide open. The turn to gaming equipment is becoming more and more
pronounced each day. Greater liberality, better understanding, will bring about an
entirely new era featuring magnificent and ingenious new machines.
Game rooms will continue to expand. The figure of 50,000 game rooms, as predicted
here, will be greatly surpassed. The game rooms at the end of this decade and those that
will come into being in the '80s will be entirely different from the game rooms of today.
Because of this the commission problem will stabilize itself. Outside the game rooms, a
partnership arrangement will exist between locations and operators. The cost of equip't
will make this an absolute necessity.
Operating will be big business. Really big business. Operating some game rooms plus
a good route will require a million dollars capitalization. This is what the astute and
progressive operator is building up for tomorrow. He must, therefore , adopt the kind of
business methods today that will assure his profitable continuance in this industry to
be able to enjoy the big years ahead.