Marketplace

Issue: 1975 July 30

MARKETPLACE
. Heinz Kroger, attorney for coinmen in Boulder,Colo.,area, after reading past Sept.'74
issue of "Marketplace", wherein editorial challenge was issued to create game that would
be very near actual golf, for benefit of the millions of golfers all over the world ad-
.
"Th ere a.re severs. 1 people in
. the Boulder area with whose work I am familiar ' who
vises,
have dealt with the technology which may very readily be adapted for the creation ~f such
a ma.chine." (He can be reached at: 303/447-1632) ••• Melvin Pearlman of General Music
Corp.~Clevela.nd,?·• who ~s legislative vice-pres of Ohio Music & Amuse.Assn., is "very
much interested in learning as much as possible a.bout the problems operators are having
regarding the legalization of certain types of games, licensing of certain types of games
and license ordinances affecting opera.tors". He also adds, "For too many years opera.tors
have been stepped on and used as a scapegoat by too many governmental agencies." (You can
phone Mel at: 216/ 432-1910) ••• Important - if you mail anything to IRS, the Tax Court
or other gov't agency, be sure the date appears on the postmark. The law accepts post-
marked date •••• Thanks Claude Ravier, pres.Auto-Photo Co.,Los Angeles, if we can't make
this issue info you sent will appear in next issue. (Got your letter at deadline.)
Fred Mali, president of The Henry W.T. Mali & Co., New York City, announced that :!2!:!n,
O'Connor, well known to the billiard industry and with an extensive background in woolen
textiles, had joined the Mali sales organization. Along with Norm Althoff, Rich Marguardt
and John Gray, John O'Connor will be in sales and service on the full range of "Mali Bill-
iard Fabrics" •••• Ed Barr of Diamond Bar,Calif., is putting together a 40 year old "Mills
1-2-3" to add to his collection. Ed would like to see "Collectors' Society" get under way.
Bally's application for listing its stock on the N.Y.Stock Exchange should be approved
even before you read this •••• Miami,Fla. press trying to stir up the people to vote to ban
pop-top cans because of state of Oregon's latest less litter report.
One of the most heartening and courageous letters "Marketplace" ever received appears
in this issue. It's from Bill Nutting of Nutting Associates, Mountain View, Calif. As
Bill writes, he was down for the 8 count, but got up off the canvas and has come back
fighting harder than ever. In locations all over the nation, Bill's computer ma.chines
are still fascinating players. At the forthcoming MOA convention he'll present "hot,
new machines". (Getting up off the canvas and fighting hard again, friends, takes good,
old fashioned, tough American guts. We personally bow low to Bill and most sincerely
wish him the very greatest of great success.)
Larry Berke, Midway's salesmanager and his charming wife, LaVerne, flew off to Zurich,
Switzerland, where they planned to pick up a car and spend a star spangled 4th of July
vacation "just for two" driving thru the Alps. .. • How many recall Dan Hawley? He's now
big builder of no-frill homes in south Florida •••• Tom Wilson's well syndicated cartoon,
"Ziggy", again features coinbiz angle. This one (6/30/75) has arcade owner removing "Penny
Arcade" sign to replace with "Dollar Arcade" sign •••• Seems like the 4-Players are lead-
ing the pin para.de •••• People's savings up over $20 billion mark and money people owe is
down $6 billion. (People could buy their way out of recession.) ••• Small na.borhood eat-
eries lead the way in boosting restaurant receipts 14% over la.st year. (Good locations.)
Mike Munves Corp., after 63 years in Nev York City, moved up to New Rochelle,N.Y,(Can
only wish this grand firm the bestest of the best.) ••• Dudley Merkel, former district
mgr for Singer Business Machine Systems, has joined Mirco Games,Phoenix,Ariz., as manager,
North American Marketing. Bob Kaiser, Mirco's marketing mgr., announced Merkel's appoint-
ment along with firm's two newest games •••• Pete Petropoulos, well known to coinbiz and
pres. Int 1 1 Sales Marketing & Mgm't Consultants, reports multi-million dollar deal with
federal gov't on new juice venders •••• Thanks Arnold A. Ka.minkow, Robert Jones Int 1 1,
Dedham,Mass., for your very kind words re: "Pictorial History" editions. Contact Ross B.
Scheer of Bally. He's saved all the "Pictorial History" editions.
WHAT BETTER PLACE THAN THE "MARKETPLACE"
MARKETPLACE
The distributor continues as the most important link in the marketing chain. It has
been his acceptance of, and salesmanship for the smaller mfr, that has kept.these mfrs
in business. It has been his very liberal financing that has helped operators to pro-
gress. It has been his complete dedication to this industry that has helped to advance
many programs that would, otherwise, have died aborning. He has helped many and many an
operator remain in business thru very dark times. In fact, he has been very much involved
in the personal lives of many of his customers by helping financially to buy homes, cars,
even paid hospital bills. Since '34, when the title "distributor" replaced that of "job-
ber", he has helped build the industry. Whatever would operators do without distributors?
(Could go on for pages about the importance of distributors in this industry. Feel even
the above few words definitely answer those who have questioned the role of or need for
distributors today.)
Would very much like to fulfill all requests for extra copies of all 4 issues of past
"Pictorial History" edition that appeared in March, April, May, June,'75 issues of "Mar-
ketplace". Sorry to report ve have already run out of some issues. (Suggest contacting
operators, distribs, mfrs who don't save "Pictorial History" editions.) ••• George E.
Laibe of Ketchum, Idaho, reports he is researching for book he plans to write on coin
operated amusements •••• Big 21 gun salute to Bally's pres., Bill O'Donnell, who took
Bally from $6 million sales in '64 to $158 million in '74. Plus 4,000 employees and over
5,000 stockholders. (Remind us to give you the figures 5 years from today. That'll be
Bally's 50th anniversary year.) ••• Wonder is Al Castle,Jr. of Kileen,Tex., has obtained
the schematics of video games he needed? ••• Would like to hear from Jerry Allen of Phoe-
nix,Ariz., what he tho't about June 30 issue of "Marketplace".
~. Kirk McKennon,
Bloomington,Minn., hov you like Part 4 of "Pictorial History"?
Social Security Tax will go up to 6.35% from present 5.85% and include incomes up to
$16,500 from present $14,100 which means maximum tax for 1976 vill rise to $1,047.55 for
both employers and employees. The AFL-CIO will combat this increase by demanding wages
be raised vell above this hike.(Operators should point up this increase to locations as
one more reason for 1/3-1/3-1/3 conunish basis.) ••• Fina.I notice from U.S.District Court
for Eastern District of Wisconsin that Milwaukee Coin Industries,Ltd., also known as MCI,
Ltd., has been "duly adjudged a bankrupt" •••• Speculation rife by political writers of
"Omaha World-Herald" that Mayor Edvard Zorinsky will run for U.S.Senate from State of
Nebraska. "The thing I have to resolve is whether to go back to the family (vending) busi-
ness", Mayor Ed Zorinsky is reported to have stated. He'll make decision this Fall season.
Business gifts must not only be strictly documented to be deductible but Tax Court has
ruled that any expensive gift over S25 only the $25 would be allowed as a deduction ••••
Proposed merger of Coffee-Mat Corp and Flagstaff Corp will be contested by Coffee-Mat
shareholders who claim to represent 130,000 Coffee-Mat shares and who call themselves the
"Coffee-Mat Shareholders Protective Committee" •••• Foremost-McKesson,Inc., San Francisco,
report their "Aqua-Vend", coin operated water dispenser, proved successful in southern
Calif. Firm now plans to expand "Aqua-Vend" into east and southeast and into selected
cities in central and southwestern states.
Sad to report, many an operator is caught with his video games down. Some have been
down for weeks. Especially where mechanics puzzled by solid state. Service engineers
like Midway's Andy Ducay report bigger audiences wherever he conducts Service Seminars.
In the meantime, many mechanics have set up repair firms and are doing a whale of a bus-
iness repairing and revamping games shipped to them from miles away •••• Another answer
to the growing need for better trained and more knowledgeable mechanics is to send young
helpers to such a school as Cal's Coin College in Nicoma Park,Okla. Cal's won a grand
reputation for training young men in the highly specialized, skilled art of repairing
coingames. (You can reach Cal by calling: 405/769-5343.)
WHAT BETTER PLACE THAN THE .. MARKETPLACE ..

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