MARKETPLACE
NEWSLETTER
PAGE 4, AUGUST 30, 1975
''l@d" Sabo §ayS:
I was sitting around with a group of operators this past week. We were
talking about how some "just hit i t lucky". Become real successes. While
others have to struggle to stay afloat. I started thinking about the nec-
essary, the required ingredients, in the recipe for success. A natural
affinity for the coin business is a must and, certainly, proper fiscal
policies are also necessary. By that I mean - proper commissions, good
bookeeping, correct depreciation schedules, etc. Even company security
enters into it.
There is one thing that is overlooked by a lot of us in this industry
that, quite often, means the difference between success and failure. That
ingredient is - involvement. Involvement can be divided into two different
groups, personal involvement and professional involvement. Let's talk about
the first, personal involvement, this time. Perhaps we'll go into the sec-
ond the next time around.
Ou~ industry, the coin business, is one of the most maligned industries.
We need good public relations, a good public image, but too few of us ven-
ture out of our cocoons long enough to really get involved in some activity
that will show just what type of citizens are engaged in this business.
Look about you. Too few coinmen are active in local politics, school boards,
veterans' organizations or local civic clubs.
There are so many opportunities for us to show our good side to the public.
Let's consider a few. Do you have an obsolete jukebox or game you could shop
and donate to an orphanage or childrens' hospital? Are you one of the sponsors
of a Little League team? In short, to use an old expression, are you paying
any rent for the space you take up on this globe?
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We all know there are many men in the business who are active in public
life. Like Mayor Ed Zorinsky, Willie Blatt, Art Kaufman, Commissioner John
Emick, and many others around the country. What goes on out on Main Street
is our responsibility. You can't blame the public for the picture they paint
of you from imagination if they never see the actual you at any of their civic,
social or charitable affairs . They'd like to meet you and talk with you. Which,
in turn, means they'll better understand you and, thereby, have a higher regard
for you as well as greater respect for our industry, too.