Marketplace

Issue: 1975 August 30

MARKETPLACE
NEJi#aii:TJST JO, 1975
The re's no better way to gauge income that could be a s compared to income that is than,
a t t he end of the day, when you're in your office or your home, to add up the collection
s l i ps for that day and subtract to asc e rtain actual net income. For example, we have a
note from H. Lipschultz who did just that on his pocket adding machine. It was after din-
ner and, while his family viewed a favorite TV program, he sat in his den adding up the
amounts on the collection slips that his men had turned in that evening. Like almost all
operators he, too, has to push hard to meet his bills.
" I 'd just finished reading about your proposed 1/ 3 - 1/ 3 - 1/ 3 commi ssion idea the
other night", he advises, "and while I'm adding up the slips, the tho't occurred to me
how much difference would there really be in this collection on that basis. I just press-
ed the subtract button and, even tho I knew the difference was 16 2/ 'Y%, I wa s a mazed by
what this actually means in dollars and cents. I don't know how others feel about it", h e
conc ludes, "but to me it's the difference of being able to meet bills on time and coming
up with a better profit."
(What he learned can be likened to an old, old fact. Anyone can handle a double-bar-
reled shotgun, have fun with it and point it about crying, "Bang. Dang." But looking
down those double barrels when a mean looking robber is pointing that same shotgun at
you, is certainly an awakening difference. It's simpl e and easy to think and/ or talk
about the difference between 50/ 50 and 2/ 3-1 / 3. But when the total amount is separated
into two stacks and placed on the barrelhead before your eyes, the difference becomes
a very great awakening.
Sing out "Happy Birthday" to: Zollie Kelman, Great .P alls ,Mont.; Carl Hoelzel, Kansas
City,Mo.; Bob Fogle, Ludlow,N.Y.; Bill Morrison, Houston,Tex.; Gene 1''ord, Pittsburgh,Pa.;
Mike Hammergren, Cross Lake,Minn.; Bill Poss, Aurora,Ill.; Harland Beach, Moorhead,Minn.;
Scott Foster, Okla City,Ok!a.; Burt Blatt, Miami,Fla.; Howard Riley, Tulsa,Okla.; Roy
Bazelon, Hollywood,Fla.; Clarence Miller, Irvine,Ky.; Lou Thompson, Goldsboro,N.C.; Joe
Soule,Jr., Baton Rouge,La.; Jesse Lagge, Kalispell,Mont.; Bob Fabian, Chicago; Howard
Ellis, Omaha,Neb.; Glenn Jenkins, Denver,Colo.; David s . Bond, Boston,Mass.; Wm. Blatt,
Miami, Fla.; Tom Greco, Glasco,N.Y.; Gerald Goudeau, Lafayette,La.; Jim Jackson, Grand-
view,Mo.; Irv Kempner, N.Y.City; Warren White, Grand Rpds,Mich.; Marie Pierce, Brodhead,
Wis.; Bill Whipple, Lakeport,Cal.; W.L.Groover, Atlanta,Ga.; Bill Miller, Plant City, Fla.;
J oe Abraham, Altoona,Pa.; John Porter, Asheville,N.C.; Bill Veseth, Wolf Point,Hont.;
Mauric e Terry, Ft.Worth,Tex.; Ellen Brown, Chicago; Frank Coubal, Bloomer,Wis.
L.A. "Red" Sabo of Mesa,Ariz., writes, "I see where the gov't is planning to issue ~o
do llar bills again. Heck, I tho't we already had them, only we call them tens nowadays ••••
Dr . Daniel Hoffman of Peoria,Ill., offers the following names for new machines t o help cele-
brate the Bicentennial year of 1976: Old Glory, Stars & Stripes, Spirit of '76, Valley Fo:ge,
Liberty Bell, Bunker Hill, Yorktown, Thirteen Colonies •••• John L. Walsh, chairman of Mirco,
Inc .,Phoenix,Ariz., mails copy of "offering circular" dated July 2,'75 , for 81 ,004 sh~res of
the f irm's capital stock priced at S7.50 per share. Very interesting info regarding Mirco~
contained in this "offering circular" •••• John Chaudhry, president of PSE _(Project S':1p~:t
Engineering) Sunnyvale,Calif., believes the test equip't for video game lo~ic boards his firm
is marketing, "was designed to have the capability of testing not only PSE s games . but.those
11
of other mfrs as well." PSE merged with Tam Specialty Co. ,Sunnyval:,cal., t~ pro;,ide ~~use
capability for cabinetry and plastics forming". First PSE releae~ 7s tab~e video . Scand~a •
Old timer Ernest "Hap" Nowell of Phoenix,Ariz., restored a Mills Violano Virtuoso _single
violin to mint condition. Collectors have been calling on "Hap" offer~ him e~erything includ-
.
the kitchen sink to buy it. (May have a picture to show Hap's achievement in ?,ext issue
~"Marketplace") ••• Attention: George E. Laibe, Ketchum,Idaho, please contact Marketplace •
Mention of your historical effort attracted person who wants to talk to you. ••• Operator
advises he wrote 10 distribs across U.S. seeking stock of good used pinballs. "None of ~hese
even answered my letters", he reports. (No use answering, friend, when they ain't go;. )here
are ve , very few firms in the industry with "a good stock" of any kinda used equip t.
ry
PART WITHOUT WRITTEN PERMISSION .
COPYRIGHTED 1975 NO REPRODUCTION PLEASE IN WHOLE OR IN
11
;g"
NEWSLETTER
PAG?JLJST 30, 1975
t~.
_After a "dismal first fiscal half" as re
Leisure Industries Hialeah Fla
sh ~
1 por e by David H. Braun, chairman of Allied
to 38¢ a share, th; firm i~ no~'of ~~~n: l~s; ~~ $29~,000 for 6 months period equivalent
"the best in their history"
B
. e ie
e third quarter ending July 31 will be

• •••
ernie Alexander of K
c·t M
an ique coin machines in his collecti·
(B
.
ansas i y, o., advises he has 100
"Am erican
·
C oin
. Machine Collectors Soc· on. t " ernie wants to bee ome a "R egis
. t ered Member" of
outstanding and successful "Bally S i~ y S• h•. • Tom Hata and Dick Linkens report a most
.
ervice c ool" at I
s dl 1
Minneapolis,Minn. Bally "Wizard" was the bi fe
rv an. er s Sandler Vending Co.,
Hats off to Gerald Goudeau of La.fa ett L g
atu:e a~ong with other Bally equipment ••••
Y e, a., for his fine collection of old coingames.
Ross Scheer, Bally's marketing director ver h
ing his announcement of Ball 1
'
Y appy over all the fine comment regard
the nation. "It certainly fe~l: :;~!~~m ~: =~~:nd ~ally Service Seminars to all parts 0 ;
are accepted by all "
H""-' (D t
f' H
ed, 'to hear how well our Service Seminars

• • •
"'"
e
o
eal th Ed
t ·
& w
)
berger again asked Congress this year 7 30 75
. uca ion
elfare Sect' Cas ar Wein-
and high nicotine cigarets (So f
Just as last year, to ban all high tar
Strauss of Mundelein Ill .wants ::,b:::e as ~as~ ~ea.rd no action from Congress) ••• Bob
Collectors Society".'
·'
me a egis ere Member of "American Coin MachiM°
. Seeburg Ind~stries reported revenue of over $50.8 million for a net loss of over
mil-
13 8
lion :or the_ six mon~hs ended June 30,'75. ••• Nat'l Labor Relations Board ruled the p;ice of
food in vending machines operated for employees is a proper subject for bargaining betwee
uni~n and martagement. (Similar NLRB orders have been overturned by 3 federal appeals cour~
~hngs.) ••• Bally reported to have stepped up production of 4-player "'Wizard" to new record
high for the year to meet continuing nationwide demand.
Regardless of widely scattered video games, foosball and pool table mfr Chicago re-
mains "Coincenter" of the industry. (Chi mfrs are urged to set up "Happy D~ys Are Here
Again" displays in the~r factor~es ~uring forthcoming convention) •.• Over 30,000 mini-
arcades reputed to be in operation in the U.S. and, in addition, over 15,000 game rooms
have come into being. (One outstanding game room is that of B.C.(Buster)Paul in the Jack-
sonville,Fla. airport.) ••• Tho jukebox sales have been very soft so far this year, inter-
est in jukeboxes has zoomed. All want to see the new models expected to be shown next
month and all wonder whether the new models will be priced in more moderate range ••••
Triangle Industries net income for first six months of 1975 fell to $1.09 per share com-
pared to $1.74 a share for same period '74. (Triangle is parent of Rowe Int'!.)
Here they go again! High geared salesmen selling video games direct and to new blood
who will, in due time, complain to their local authorities, but much too late to get any
money back. "The Chicago Tribune", some months ago, exposed a few of these firms and
halted such further sales in a wide area. On July 16, '75, page 19,'"iall Street Journal",
the 2-column ad of National Entertainment Company, San Jose,Calif., featured this:
( "VIDEO PONG PHENOMENAL PROFITS! A BILLION DOLLAR INDUSTRY! Our red hot new table
( model is sweeping the country. Full details upon request. These amusement machines)
( are manufactured by the world's most dependable manufacturer of this type equip- )
)
( ment."
A toll free phone number to California was listed as well as phone numbers for Philadel-
phia and South New Jersey, Pittsburgh, Georgia and Florida. Talked to Calif. office and
was quoted $1295 for the game. Then talked with Jacksonville,Fla. office and was quoted
$1495. Salesman advised, "All you do is put game on location and split 50/50 and you'll
make a bundle of money."(Perha.ps operators and their associations should investigate be-
fore people get financially hurt and officfals sling more mud at this business. So many
people already hurt in other parts of the nation, all adds up to bad business picture.)
WHAT •ETTER Pl.ACE THAN THE "MARKETPl.ACE"

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