MARKETPLACE
Almost 40 years have passed since we started campaign urging this industry to create
a "National Coin Ma.chine Public Relations Bureau". Have, over these years, written many
thousands of words on the great need of Public Relations for this industry. Made many
suggestions and proposed many ideas. Have seen Public Relations divisions created by
various associations and, as the years passed, watched these become neglected. Ever since
we conceived "Marketplace" we have given pages of space to those who brought into being
commendable Public Relations to help this industry.
If ever there vaa a crucial period when this industry needed outstanding Public Rela-
tions, it is now. Right this very minute. And for the crucial years yet ahead. In the
past issue of "Marketplace" presented what we sincerely believe is the Public Relations
Campaign this industry now needs. The campaign of Public Safety. A campaign where every
operator, in conjunction with his locations, can remove a dollar or two or more off the
top of each collection to bring such a campaign into being in his very own community.
Your Fire Chief, your Police Chief and, moat especially, your Mayor, will be more than
happy to tell you of various needs for public safety that cost very little yet for which
no money is publicly available. There are so very many things you and your locations can
do that will gain the commendation of your community for you and your business. A letter,
a phone call to your Mayor, your Fire Chief, your Police Chief, telling them you want to
help, will bring you most surprising facts. It's up to you. Join in the Campaign for
Public Safety. You'll feel better. You'll think better. You'll sleep better. Because
you'll lead a fuller, better life.
t
Sing out "Happy Birthday" to: Frank Bielmaier, Carroll,Ia.; Ed Leopold, Hatboro, Pa.;
Henry Leyser, Oakland,Cal.; Stan Levin, Chicago; Bob Buckley, Metairie,La.; Ron Rood
Orlando,Fla.; Duane Knutson, Fertile,Minn.; Clint Pierce, Brodhead,Wis.; C.A.(Shorty~
Culp, Okla.City,Okla.; August Van Brackel, Defiance,O.; C.P.Warren, Norfolk,Va.; Francis
G,Miller, Irvine,Ky.; Al Lockhead, Terrell,Tex.; Don Foote, Hanson,Mass.; Jack Eskew,
Dallas, Tex.; Alvin Gottlieb, Chicago; Morrie Horwitz, Miami,Fla.; Bob Lyons, Skowhegan,
Me.; Don Hutmier, Riveraide,Cal.; Fletcher Blalock, Pensacola,Fla.; Franklin Fey,
Reno,Ne.vA; R,D.Rose, Marietta,O.; Ron Pepple, Seattle,Wash.; Al Lund, Waupaca, Wis.;
Jack Nelson,Jr., Wheeling,Ill.
Prize winning compliment heard during phone conversation with Fire Chief Jimmy Johnson,
now retired and residing in Lighthouse Point,Fla., when he remarked, "Bill O'Donnell is
the one guy I could shoot dice with over the telephone and know I wouldn't be cheated."
Help! Help! "2000 Club" members! We committed ourselves for a goodly quantity of
the beautiful golden "2000 Club" lapel pins to hold the price down to S5.50 each. Please
rush your order and check to: Marketplace, 185 N. Wabash, Chicago,Ill.60601, for as many
pins as you require so that you'll always be wearing the beautiful "2000 Club" pin on
everyone of your coats •••• Perhaps Dick Williams, Wurlitzer's sales mgr., hit the nail
smack dab on the head when he advised, "Sooner or later operators will come to the point
where, even in good locations, they'll have to get 100% of the take just to keep up with
inflation and whatever 'crisis' we're in at that time." (Well, Dick, at the turn of the
century, operators of automatic pianos paid no commission. Not only got 100% of the take
but also made weekly charge to locations for new piano rolls and "use" of piano. Sad part
was this attracted sharp salesmen who began to sell direct. In years to come operators
will "lease" phonos to locations and make more money.)
COPYRIGHTED 1974. NO REPRODUCTION PLEASE IN WHOLE OR IN PART WITHOUT WRITTEN PERMISSION .