MARKETPLACE
NEWSLETTER
PAGE 6, JUNE 30, 1974
What About Juke Box Music?
Nov that vinyl again available, record manufacturers holding back from producing new
records. Radio stations that hypo'd many nev records have cut back to oldies. Disk jock-
eys very vary of shouting about new recordings with federal investigations under vay in
Neva.rk,N.J. and Los Angeles,Calif. So juke box operators not being pushed into buying
new records at much higher costs.
In the meantime, promotion lags far behind where music concerned. Tin Pan Alley in
the doldrums. Great, new tunes not being produced. The status quo condition of music
having its effect on the juke box business. Time has returned tor juke box operators to
better promote their automatic music, bring it to more complete attention of all the
patrons of their locations.
Young and old love music. It's an American heritage. The trauma of Watergate, infla-
tion, higher and higher prices, oil, gas, energy conservation, unemployment, vars, the
weak and devalued dollar, the fumbling stock market, high interest rates, scarcities,
have effected the people without any doubt. Many don't feel like singing and dancing.
Yet musical instruments are selling. Youngsters still marching and playing in school
bands. Music is the salvation. Can bring back happy, courageous, vital America.
•
It's up to the nation's juke box operators to lead the way. To push music to the fore.
To get young and old singing and dancing again. Pool, pinball, foosball tournaments cap-
turing interest. What about some sort of juke box tournament to revive interest? To get
more people playing juke box music? Mystery turnes? Nev, local recordings of hometown
people? Tune of the month? Many, many ideas abound that can be openly advertised by
associations, by individual operators in local newspapers, over radio, over TV, to get
people more interested in music from tuneful, toneful juke boxes.
Maybe even step up the "Big Music Bargain., to "7 Plays 50¢" and "15 Plays $1" from
present "5 Plays 50¢" and "12 Plays $1". Biggest economic bargain today is your own
"2-Plays 2-Bits". Perhaps big, new promotion will open path for juke box operators to
get $10 "service charge" oft the top of the gross collection plus a more equitable
commission basis.
YHAT'S WITH JUKE BOX MUSIC? You tell us! Okay, Bill, here's what's with juke box
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