MARKETPLACE
...
NEWSLETTER
PAGE 7, JULY 30, 1974
"What's a buck
'
today?"
You've been hearing that question more and more frequently - "What's a buck, today?"
This definitely indicates that Mr. and Mrs. John Q. Public and their children have
come to recognize and realize the consistent depreciating value of the dollar. In
turn, even tho all hate the galloping inflation that has brought this cynical question
into being, this question bodes well for this industry.
This industry has based itself for all of its years on offering the public the most
economical entertainment and merchandising in all the world's history. Operators hesi-
tate, actually deplore raising pricing of games, music, vending. Have always wanted
their pricing to be so low anyone, but anyone, could afford to play their games and
music as well as buy from their venders.
Whether operators want to believe it or not, based on the actual inflated value of
the dollar, they are pricing cheaper today than ever before in all the operating his-
tory of this industry. Discerning, intelligent operators realize the 2-Bits they're
getting today is worth less than half the Nickel they obtained not too many years ago.
Certainly, then, they are not overpricing when, today, they feature 2-Bits chutes.
What is most important is the fact the general public corroborates their 2-Bits
pricing as the people continue to ask, "What's a buck, today?" And by oldsters and
youngsters so continually asking this question, this industry of coin automation is
heartened for the future because the possibility exists it may yet have to raise
its pricing.
Ask yourself, "What's a buck, today?" Double 2-Bits chutes on the new games are
proving feasible. The average man or woman, today, isn't fazed in any fashion about
spending Quarters for the grand entertainment of juke boxes, pins, video games, pool,
foosball, or whatever. After all, "What's a buck, today?"
In that same question, "What's a buck, today?", is contained the future, profitable
survival of this industry. The fact that the operator who understands how much a buck
really is worth today, realizes he must obtain a more equitable share of the gross
intake from his operating equipment. "Marketplace" has long recommended, as all of its
readers know, that this come in the form of a "service charge" of, at the very least,
S10 off the top of the gross collection and that the balance of the collection be
split 70/30, 7CJ%, to the operator.
Let's face it - "What's a buck, today?"