Marketplace

Issue: 1974 July 30

MARKETPLACE
NEWSLETTER
PAGE 11, JULY 30, 1974
DEALER IN LEAOINO MAKES OF
MAIN OFFICE: MIAMI , FLORIDA
()=::=::=::=::=::=::=::==:C:O:l:N==:M:A:C:H:IN=::E:S==:=:==:==:=::=:=::::
2451 N . W . 77TH TERRACE
TllLllf'HOIU
MIAMI, FLORIDA 33147
696-6100
June 17, 1974
Mr. Bill Gersh
Marketplace
185 N. Wabash Ave.
Chicago, Ill. 60601
Dear Bill:
What a question to ask. or course we want "One Convention - One Irx:lustry"
but, if we can•t get that yet, because some still feel "holier than thou", let•s
at least run conventions concurrent to each other, especially when both conventions
are being held in the same city.
'nlere is no longer any doubt whatever that, some day arx:l maybe sooner than
many expect, the coin machine irx:lustry will again come together as "one irx:lustry".
Finally decide to again have "one organization 11 • The men who split the irx:lustry into
two organizations are long gone. Furthermore, from the largest to the smallest, op-
erators a.re engaged in all divisions. In short, today you operate what can bring you
a profit, whether it•s vending, music, games, whatever.
Just think of the waste of time arx:l expense involved flying from Miami to
Chicago to attend the NAMA convention on October 17 arrl then, after barely getting
a breathing spell at home, having to fly back up to Chicago 10 days later to attend
the MCA oonvention on November 1. 'nlis is a most outstarx:ling example of oostly in-
efficiency. No intelligent operator, distributor or manufacturer would allow such
inef.f'ioienoy arx:l expense to accrue to his customers by his own organization.
We are definitely at a crossroads. To atterx:l one convention arx:l not the
other, especially in the same city, makes us look like we•re not being a frierx:l.
Like we•re high hatting many people we know arx:l respect. So at this time I've
deoided to stay away from the conventions altogether. I know other operators here
in Miami feel the same way I do. With general corx:litions what they are, we•re not
going to sperx:l the kind of money it'll take to attend 2 conventions in 1 city 10
days apart.
In conclusion, and I know most operators will agree with me, we'll see arx:l
read all about the MCA convention in "Marketplace" anyway. What we•re going to miss
is to be able to again say "hello" to so many people we know arx:l have known f'or maey
years from all over the country. So you say 11 hello 11 for me and tell them I•m still
happy, still healthy arrl still enjoying Miami's sunshine. Maybe next year when they
arrange to have both conventions in the same city, same days, I•ll be there.
Sincerely yours,
I
MARKETPLACE
NEWSLETTER
PAGE 12, JUL y 30, 1974
Juke Boxes
Pool Tables
Pinballs
Arcade Machines
BAXLEY MUSIC CO.
1107 BIGNON STREET
BARNWELL, S. C. 29812
Phone
A. M. 259-5551
P. M. 259-1300
" Marketplace"
I85 North Wabash Avenue
Chicago, Illinois
6060I
Dear Sirs:
In reply to the operator who asked " What would you do when
confronted by the location that wished to buy their own equipment?-, I
have this to say:
I. If the location is determined to buy machines, they cannot be
stopped. Try to talk sense to them and show all the disadvantages
of a location owning their own equipment.
2. Don't worry
because within
fall, and in a
than the 40 to
about the word getting around to your other locations
about six months this location will begin it's down-
year the IOO % collections they receive will be less
50 % you are presently giving them.
3. Never give a location all the money. If this one is lost, you
will soon find another one. (Don't worry about it.)
4. In the future, try to get some type of insurance such as a lease,
contract, or some other written, legal agreement when you set up the
location ( major locations especially ). One type of insurance that
is particularly favorable is to have at least one piece of equipment
such as a juke box, pinball, or other type of arcade machine in ever-
y major location. The location can't service this type of equipment
in most cases; when you have all mechanical equipment such as you de-
scribed, it is very tempting to the location to buy their own machines.
s.
Try to get all operators in your area to agree not to supply or
any service to a location that bas their own machines. You can
compete like"wildfire" and still cooperate when it concerns the com-
mon good of all operators in your area.
off~r
Thanking you, I remain
Baxley Music Company
BBB/brb

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