MARKETPLACE
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NEWSLETTER
PAGE 6, AUGUST 30, 1974
PINll1ll~I~
To celebrate its 44th consecutive production year, Pinball just won a grand Supreae Court
victory in California and a great Appellate Court decision in New York. What instrument of
mechanized entertainment, in all history of earth, has continued in such consistent, pro-
gressive, constantly renewed, ever changing and variation involved developing production for
44 consecutive years?
The answer is - None! No other such outstanding mechanized product, especially a coin op...
erated 811lU8ement, in so many varied and interesting forms, has ever been known in earth's
history to continue in such outstanding production for so many consecutive years. The evo-
lution froa the simple, aecbanical Pinball of 1930 to'':rree plays, ticket payouts, cash pay-
outs, in square, in circular, in oblong form, in horizontal and vertical activation, thru
so aany fascinating variations up to the highly sophisticated electronic wonders of its
«th year.
Every new variation, every new developient of Pinball has been brought into being with
but one most definite purpose - to entertain the greatest number of people - economically.
To allow all the peoples on this earth, under every flag, of every color and creed, rich
or poor. to enjoy aoaents of delicious entrancement, of relaxation, of satisfaction, of
happiness, while they test with intense concentration the jwi8aent, the skill and sensitiv-
ity of hand, aind, will and gye against the intricate hazards and obstacles as they propel
a highly polished steel ball down the course thru flashing lights and distinctive sounds
over a colori"ul, intriguing and challenging playing field.
In its 44th consecutive production year Pinball finds itself with more followers, young
and old, everywhere, in every country on earth, than i t ever before had in all its history.
Millions of fans in hundreds of countries covering this earth. Millions enjoying the econo-
mical entertainaent of one coin operated game that has kept :factories busy, thoueands of
peoples all over the world gainf'u.lly eaployed for 44 consecutive years.
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Pinball, this most amazing, electronic marvel, has just begun to grow, to expand, to de-
velop, to meet the challenge of new, highly sophisticated players, the university students
of this and other nations. To keep them well occupied with its pleasing intricacies during
those moments of relaxation their JDinds and bodies demand. A new and most commendable role
for Pinball to be the glamor object of intercollegiate challeJ189. A grand challenge being
successfully met by Pinball. To this and to all other economical entertainment challenges
is Pinball dedicated.
Even if the price were 11 per play, for just the few moments young and old concentrate
judpent, skill, hand, mind, gye, will, intention, demand, performance, accomplishment,
against the electronic wizardry of Pinball, any psychologist, psychiatrist or psycoanalyst
must admit it's 11 well spent for the cal.a, the relaxation, the satisfaction and the adrena-
lin inspiring entertainment Pinball extends. Pinball is, actually, just beginning. After all
it's only 44 years young the Fall of this year of Our Lo.rd - 1974.