Marketplace

Issue: 1974 August 30

MARKETPLACE
Ver;y interesting conversation with Ed Dorie, Rock-Ola EJ:ec Vic~President who foresees
extremely interesting months ahead. F.d is one of the busiest execs in indust;.,.. Not only
flying about the nation but, when in town, in conferences that start- as early as 7 A.M. and
go on all day long. ••• Coffee-Mat Corp reported net income of' $366,000 as of 6/30/74 qWLl:'-
ter compared to net of $546,000 for same quarter •73. Earned 23¢ a share compared to 30¢ a
share for saae quarter in '73 •••• Martin A. Wasserman. Leisure Sports Industries, Garland,
Tex., plans visiting leading distribs in various parts of the nation while his fussball game,
"The American Table", clicking big as outstanding moneymaker. ••• Some of the new mfrs are
being hounded by that ole devil - "undercapitalization". A few may have to call it quits •••
More moonlighters coming into being with each passing moon. Operator who had 33 locations
but who is also in real estate and owner of' most popular eatery in his town, which is also
hie best location, has closed off outlying equip't with exception of' some spots in hie home
town. He concludes, "I'm now devoting myself to sy real estate and restaurant. Price of new
equip't too high for kind of' take we get. Will operate the locations I have in town until
the price situation rights itself. Find enclosed my check to renew my subscription. Want to
know what's going on in the business."
In most instances, and due to traumatic business conditions, father and son businesses,
husbands and wives working together as well as business associates and partnerships, have
become more close than ever before. Perhaps, then, this bit of recession we passed thru has
helped more than it hurt. (What do you think?) •• • Vendo reported net income of $371, 101
(which includes $225, 795 gain from sale of equip't) for quarter ended 6/30/74 earning 14¢ a
share compared to net income of $1,286,307 and 72¢ a share for same quarter of •73 •••• !!
you like to chew gum but wear dentures, take heart, Wrigley is testing non-sticky chewing
gum for denture wearers in England •••• Mfrs putting pressure on some diatribe who are months
past due on their accounts. Need for cash so great some mfrs may clamp down - but hard.
We read where Dr. Herbert Bensen suggested in the "Harvard Business Review" that execu-
tives try a 20 minute period of meditation twice a day in an effort to relax so as to fight
off the possibility of high blood pressure due to stress conditions in today's business
world. Dr. Bensen cautions that excessive meditation could cause insomnia or hallucinatory
behaviour. He urges business firms to arrange for "relaxation breaks" twice a day just like
"coffee breaks". (Not only do we agree with Dr. Bensen 's suggestion for "relaxation breaks''
but urge all big business to set aside "relaxation rooms" for their executives and have a
local coin machine operator equip these rooms with pinballs, shuffles, guns and other coin
operated games that will, most definitely, relax harried businessmen. Operators will be more
than happy to constantly change equip't under contract for a weekly or monthly fee.)
Dick Boylan of Chicago who came up with idea of coin machine auctions bas been out getting
reactions to this program from various coinmen. He advises, "Results have been surprisingly
interesting." ••• Barry Feinblatt of Universe Amusements Int'l, Union,N.J., writes, "Opera-
tors are screaming about $100 increase in price of flippers." He believes, "The answer is a
dollar bill acceptor on flippers." Claims, "I am sure players would just as soon insert the
dollar bill into the machine and play off the credits." He's wondering what other operators
think of this idea. (.As far as we're concerned, Barry, for really hot spots and cost of game
being what it already is, why not add on dollar bil11 acceptor.) ••• Report received that
there are now 100 Seeburg slots operating in MGM Grand Hotel's big casino in Las Vegas and
that other Vegas' casinos are also featuring Seeburg slots •••• Readina about Amos Helicher,
front page "The Wall Street Journal" (7/24/74) reminded of time some years ago when Amos and
late Harold Lieberman invited us up to Minneapolis to help put together an operators' associ-
ation. ••• Salesman just off road trip reports, "Sane distributors seem to have hibernated
for the summer." ...
Cutest letter from Joe Bourassa of Harrison Hot Springs,BC, Canada,
"I have been in this crazy business for 34 years. I have always stolen someone else's copy
(of Marketplace). So maybe I had better subscribe for it." To which Joe adds, "I usually ~t
Ray Galante's copy of Marketplace." Enclosed $35 cheque for tirst class Canada delivery. lSo
thank you, Joe Bourassa for your subscription. Too bad Ray moved and you can't steal copies.)
MARKETPLACE
Some years ¥9 we were called by our late and dear friend, John (Red) Wallace, to come on
down to Cbarleston,W.Va., to help him P\lt together an operators' association. We look with
very special pride in his memory how marvelously West Virginia's operators have built up their
outstanding association over the years. What impressive, informative and tun-filled conven-
tions they've held each year. This year's convention gives promise to exceed all those of maey
past years. Forget your cares and woes, get yourseU into your Sunday-go-to-meeting-clothes
and hurry on down this Sept.19,20,21, to the Heart-0'-The-Town Motor Inn, Charleston, w.va.,
to enoy 3 grandest days of your life at the West Virginia operators' convention. And talk
about Southern hospitality juat phone Leou. Ballard. at: '°4/949-3289 in Belle,W.Va., to get
all the pleasant details. ... Midwest operators, quick, get your reservations into ICMOA
{Illinois Coin Machine Operators .lsan.) to attend their biggest aeet yet, Sept.19-22, at the
Lodp-Of-The-Four-Seasons, Lak:e-Of-The-Ozark:s,Mo. Write: ICKO.l, 510 E.Monroe, Springfield,Ill.
62701 for all the details. ... ~. ~. all you progressive Carolinians, write today to:
Nicey Wolff, Box 406, Fayetteville,N .C.28302 to attend 2 days of outstandiJ18\ new equip't dis-
plays and lots of happy events, October 5 &: 6 in Cbarlotte,N.C., at the beautiful Holiday Inn
on Interstate Rte 77 South. You'll love this great convention the North Carolina Coin Opera-
tors .A.sen have put together for your pleasure. Hurry!
Please grant us this moment to say farewell to one very great gentleman and dear friend,
Mitch Oliver of Montgomery,W.Va., who left us July 28, 1974 to "guard the pass" for the Lord.
For some years Mitch and I have been planning, one of these days, to retreat from all cares
away up to his cabin high in the beautif"ul West Virginia hills where, because there is only
one very narrow pass to get to the cabin, "With just one rifle we could hold off an army",
Kitch used to say. Somewhere, up there in heaven which abode he so richly deserves, Mitch
Oliver is guarding the pass. {Don't know when, Mitch, but the Lord willing, I'll be t'ii8N
with you to help guard the pass.)
A most outstapdipg letter trom illred w. Adic1ces of Nova, Hamburg, Germany, that clearly
defines the reason why so maey continue on ahead in this challenging industry. "If aside from
vell understood reasons to make a little money in this business", he writes, "if we would not
have the heart and soul and, particularly, still existing enthusiasm for our dynamic business,
we would certain.J.y have quit years ago." (That's about as perceptive an insight into this most
amazing industry as can be written. Aside from 11Alrlng a little money, as Freddy so modestly
writes, there must exist heart and soul enthusiasa for Freddy to give 50 years of his life-
time to "this dynaaic business".)
ChiC860 and rest of Illinois have gone wild over first Ill. State Lottery. Over 7,500
spote in Ill. selling the 50¢ lottery ticlcets. (Now that lottery is legal, wonder why Chicago
operators can't get pinball recognized? Old, old argument was "pinball is lottery" but lott-
ery now legall) ••• From whispers floatinr about on Chicago's breezy breezes hear operators
may see eolid state pimball at forthcoming MOJ. convention. (Remember: Next issue of Market-
place is Pre-Convention Issue. Airmail your ad quick to: Marketplace, 185 N. Wabash, Chicago
60601 or phone your ad to: 312/726-6799. Closing day is Sept. 10.) ... Since expose of the
"franchise hustlers" on video games in "Chicago Tribune", the FBI, Postal Inspectors, Inter-
nal Revenue Service, Canada's Dept of Consumer Protection investigating video games sales of
Ted White vho is reported to be owner of Int'l Television,Inc., Export Channel Canada, Ltd.,
Cal.max Marketing and is now believed to be in New York under name, Videomagic. According to
"Chicago Tribune" {7/28/74) some who paid for video games never received them. ••• ~.
lucky yoq, to be in coinbiz whatever the conditions with which you are faced. The other day
listened to men with really huge business investaents. They talked like the depression of the
early '30s just around the corner. Their biggest gripe, "No cash flow." {No complaints about
"ca.ah flow" in ooinbiz. Instead, how to get operators to arrange for "service charge" and
more equitable share of "cash flow" into their machines. This would, most definitely, lead
to bi,& boom for this industry. What do you think?)

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