r
MARKETPLACE
Too many jukeboxes too quiet. Play promotion
many of the belief all that's necessary is to
t
c~s ~ have flown out the window. Too, too
t~t'll do it. No play stimulating posters, coasters anaev records at collection time and
tions. Like, for ex.ample "This week's 5 newe t
rd, ....... ~'(etc., be)ing seen around loca-
.
•
s reco ~"" by whoever being f tu.red ·
~~s~!c~~e~uk=box.~j~~ey~e~ listening to them. All 5 for only 50¢, jus:atwo q~
jukebox?" Doze~s ~ideas t~tp ying Lu~q Record No.7 and sensational Record No.8 in our
you double and triple the numbe~fp::o e more and more play and, at the same time, bring
consider my jukeboxes the bread and b t?layfs you are now enjo~. (Operator advises, "I
t
u er o my route." That's IU.ce, real nice but bread
can ge stale and butter become rancid if not constantly refreshed.)
'
'
Why are prices for new eguip't goirur Ul> ~? Here
f ba i
In the ~at 90 days prices for steel1i&ve beenraised 5a~:s.e~i~eco~a~!;~ou~hould know.
over 547V in past 4 months. Plastics have zoomed over f,(Jf, in h
r
e gone up
6
prices of these basic materials are expected to go up again t~: ~;. n:~~!~ve~!'~e~~re,
you what hi8h interest rates mfrs are paying for money. o~ what various taxes are cost
llfrs. In addition, labor's wages, now at record high, may soon go higher.
ing
Larry Berke, one of the busiest salesmanagers as Midway's "TV Basketball" revives video
games field with orders piling on orders. Midway production at new high peak. Larry on the
phone all day long and trying each late afternoon "to catch up with my paper work". Other
afternoon, just as Larry started on his "paper work" in walked big delegation from Japan
cam.eras slung over shoulders and Larry, as usual, conducted the tour of the modern Midway'
factory. So "paper work" piling up higher and higher but Larry one happy sales mgr taking
orders for more and aore "TV Basketballs"
When solid state pinballs? Gene Beley of .Arcadia,Calif., called for a turn to solid state
pinballs in our past issue. Since then othens have asked when this would happen. As all must
realize, this would mean a complete changeover in present production aethods. The coat would
be terrific. Furthermore, from what we're told, cost per solid state pinball would zoom. Yet,
all this would not mean, because of solid state, pins would be trouble free. Could take a
long time just to cut down on aost known repair probl9JA8. Some enterprising Jllfr is bound to
come up with a solid state pinball. Whoever the pioneer, he'll ba. the cynosure of all eyes.
Sincerely hope the following are wearing their "2000 Club" lapel pins now that the conven-
tion rapidly approaching. Gerald Goudeau, Ho!!l"d Ellis, Glenn Jenkins, Bob Fogle, Gene Ford,
Zollie Kelmap, Bill Mors:son, Scott foster, Hoprd Riley, Joe SoulU Irv Kemmer, ill!
Whipple, W.L,Grnoyer. Send $5.50 for your lapel pin today to: Marketplace, 185 N. VM&ah,
Chicago 60601. Wear your lapel pin to the convention.) ••• They tell us Amos Heilicher one
of the busiest in Minneapolis putting together unfinished jukeboxes. ••• Creditors' collllllittee
of Nutting Associates, Mountain View,Calif., planning to put together unfinished inventory
in this factory into games run up against fact Crocker Bank has lien on accounts receivable
and inventory. May have to take legal action. ••• Front P9£! item in "The Wall Street Jour-
nal" (7/22/74) about old time "telephone music" revived many memories. Was originally labeled,
"Hostess Music", by most in industry. Too many expenses and labor problems caused telephone
ausic to eventually fade out of picture. Yet, for a while back in the '40s, many believed
this was "the answer" to getting 25¢ and even 50¢ for certain tunes. (If memory still serves
believe late Henry Seiden of Albany ,N. Y., kept his "Hostess Music" going long after many
gave up. Are we right Jules Olshein?) ••• ~(Federal Communications Commission) may surprise
by reversing ban on cigaret advertising over radio and TV. At same time limiting requirement
for stations to run free anti-smoking rebuttals. (Sales have been booming up :regardless of
the ban. But once it's off, no doubt that there will be big rush to get advertising going
big again and sales should zoom. This would mean big business pickup for all cigarette mach-
ines all over the nation.)