MARKETPLACE
NEWSLETTER
PAGE 10, MAY 30, 1973
,
YouP GornpotitoP?
There's no fight, no game , no challenge , if there isn't a competitor. Another claim-
ant. Another who competes with just as great enthusiasm, persuaviveness, intensity,
intelligence and every possible wile to upset, drive out and defeat the title holder.
That's what makes life worth living. What speeds up the adrenalin in your system
and makes you compete twice as hard as you ever thought you could. That's the spice
of life - the challenge of competition.
It didn't take any new operator very long to learn he was in a highly competitive
business. Surely, and we sincerely hope, he didn't think he was entering into a bus-
iness where he just opened a door at 8 A.M. and just as prosaicly closed it at 1 A. M.
I
No, sirree, if he had only one whit of perceptive intelligence he knew, within the
first few days after he entered this business, he was in a highly competitive field.
That if he wanted to succeed in this business he needed all the enthusiasm, persuasion
and good old common sense he could muster.
There were and are no hours in this business of coin automation. It's a 24 hours
a day whirling merry-go-round of constant, competitive effort. No man can sit back,
heave a sigh and say, "I've done it." The moment he drops his guard in this field of
free enterprise, some competitor is going to knock his head off his shoulders.
That's why young and old, newcomer and old timer, all say, "I love this business
because it's a challenge. " It most certainly is a challenge. A challenge to calm and
cool procedure, steady nerves, staid economic rules, new ideas and consistently great,
definitely better service, service, service. And more superb service.
There has to be a competitor. So you won' t rot away businesswise. So you won't
fall into a groove of satisfied laxity. So you can't get lazy. So that you may be
called at midnight or at four in the dawning and instantly clear the cobwebs of
sleep out of your mind to make a decision which might seriously effect your busi-
ness forevermore.
Yet, for some reason or other, nearly all detest competitors. Detest that young
newcomer who, suddenly, busts into the territory from seemingly nowhere. That very
persuavsive, enthusiastic, wily, ambitious young man who wants to go ahead, get
ahead. Whose shots at locations ring out wildly, crazily, here, there, everywhere
in the area. Who does get some locations quick. Whom everyone expects to just as
quickly fade away. But who takes hold, And sticks. To become that "thorn-in-the-
side" competitor.
Yep, there has to be a competitor, or you wouldn't be where you are today. In
fact, you wouldn't even be here to tell the story. Could it possibly be you were
that competitor~