Marketplace

Issue: 1973 December 30

MARKETPLACE
NEWSLETTER
PAGE 45, DECEMBER 30, 1973
Inflation zoomed to unbelievable
ace time
ak when U.S .Labor Dept announced
wholesale price index had jumped 1.
in Nov. Inflation is now up to 17. 5% in a year.
Experts call this unheard of during peacetime. The U.S.dollar has now fallen to less
than 10¢ in purchasing power value. (Operators need "service charge" plus 70/30 commish
basis plus "2-Bits Play".) ••• Prices tremendously upped on copper, aluminum and long
list of non-ferrous metals as these removed from price controls. (Means higher prices
for all new equip't this year.) ••• Midwest gas stations reported getting as high as 68¢
a gallon of gasoline over weekends. Many now expect 75¢ a gallon price long before '74 is
over. (Zooms servicing overhead. Harshly affec ted are vending firms who are already feel-
ing loss of income from fac tory locations due to labor layoffs. )
David C. Rockola, president and owner of Rock-Ola Mfg. Corp., announced territory
changes for Monroe Dist., Cleveland,O., and S & M Dist., Memphis,Tenn. Both well known
distribs benefitted by being given more territory •••• Joe Keenan of Kee Games and Nolan
Bushnell of Atari.Inc., have come to a licensing agreement on Kee's new game, "Elimina-
tion". In return for this license, Atari has flexibly interpreted what it considers to be
Kee's use of propriatory technology. Keenan reports rapidly growing production facilities
still can't meet demand for his game. Atari's new game is called, "Quadra-Pong" •••• News
clipping from "Abilene (Tex.) Reporter-News" (Page 5,0ct.24,'73) has fearsome headlin;--
about "evidence of organized crime in Texas" in which vending firms questioned but, when
Ivan Williams of Texas Amuse.Machs.Commission statement is read in same report, headline
loses its fearsome effect. • •• U.S.Court of Appeals, 9th Circuit, upholds private repo-
ssession of merchandise when a debtor defaults on his payments.
..
Most interesting billboard sign by radio station WCWA of Toledo,O., lighted for all
the city to see, features the nostalgic Wurlitzer 1050 with but one word, "Remember?"
Wurlitzer's A.D.Palmer reports, "We've been literally flooded with requests from people
who want to know more about 'The Juke Box'." (From what we hear these requests still
puring into Wurlitzer factory.) ••• "Juke Box Jack" Waterman of Wisconsin Dells, Wis.,
advises regarding today's high prices for equip't in conjunction with his favorite dia-
tribe, "It's my sincere belief the mfrs would never be able to get the rediculous prices
for their machines if it wasn't for these highly likable guys." (Sure couldn't ask for
better praise for distributors.)
Whether or not you believe today's solid state video games will or will not last,
can recall back to '33 when the top slot makers, Mills, Jennings, Watling, Pace and
Caille called pinball, "A temporary flash in the pan." Then Mills built "Official",
Jennings built "Sportsman", Watling built square type "Profit Sharing" pinball. Sad to
report, big slot makers of the '30s never did get the hang of building outstanding
pinball games. (Do you think today's solid state video games will evolve into new and
great games era? Write: Marketplace, 185 N. Wabash, Chicago 60601)
Lovely dinner with Seeburg's Bill Adair and his very charming Diane, where we learned
not only is Bill most dedicated, as all know, to automatic music but, quietly and with-
out any fanfare, has been responsible for promoting better public relations for the
juke box biz by his concerned efforts with many of the nation's top charities as well
as civic and social organizations.
One popular family that attended the past MOA
convention, Al and Leah Bettelman, along with sons, Ira and Sandy. And the whole family
enjoyed themselves but tremendously in Chicago •••• Very terrific the way Irv Green
has taken over at Runyon Sales in Springfield,N.J. (Made us feel but greater than great
the way he talked about his dad.) ••• Many were surprised to learn that Paul Hicken,
well known finance man in this field for so many years, is now with Seaburg on the
west coast. Makes his headquarters in Los Angeles.
Ever see anyone more handsome
than Ray Williams' son from Dallas? Like one young gal said, "He looks just like a
movie star."
MARKETPLACE
NEWSLETTER
PAGE 46. DECEMBER 30, 1973
If experience is any kind of teacher this is time for operators to walk softly and
act modestly. Not the time to pull up to locations in big, flashy Cadillacs. Also best
to canvas cover machines in pickups. Public bound to become touchy as energy supplies
get shorter and hit home. Don't count collections openly. Suggest use of sealed coin-
boxes. Get your business done as quietly as possible in locations and get out quick.
Don't speed. Never know who suddenly becomes infuriated bluenose fanatic and complains
to press and officials, "Why should games, phones, cig machines use up electricity?"
Easy does it. This is the time to think twice. Use old fashioned horse sense. Remember,
the energy and gas shortage will last a lot longer than just '74. Keep your nose clean.
Wurlitzer salesmanager, Dick Williams, appointed John Nix as the new mgr for Wurlit-
zer Dist Corp branch in Brookfield,Wis., and Bob Eggart as mgr of Denver,Col o., office.
Both distinguished themselves by setting new sales records in Denver. Larry Vaughn, Wur-
litzer Dist Corp salesmanager and Larry Hager, operations mgr, assisted in introducing
the new appointees to operators in the Milwaukee and Denver areas.
Johnny Bilotta gone but all out on new "Bally Alley". John advises, "This is the
game for '74 and all the rest of the '70s." To this he adds, "Buying a 'Bally Alley'
is like buying a going moneymaking business." ••. Talk about tall and handsome young
gentlemen, that's Bob Portale,Jr. And proud papa, Bob Portale of Los Angeles, intro-
duced him to one and all in Chicago . . . . Sweet invitation from Joe Flynn to, "C'mon
and visit with me in Indianapolis when I'm in my office." ..• New York's Irv Holzman
sends us booklet featuring shuffle game on cover with title, "What I learned about the
coin machine business in 20 years." (You guessed it, pages are blank but, Irv, did you
know 1974 is Silver Anniversary of original "Shuffle Alley"?)
Felix Whatley of Rowe-Miami came up with beautiful remark regarding old timers of
the industry when he called them, "The emeritus members of this business." ••• It was
Oakland, Cal's Joe Silla who told us George A. Miller wouldn't be at the MOA show even
tho many old timers had hoped George would attend the 25th. •••
uite a few remarked
about video game offered by Magnavox during big Frank Sinatra Special NBC, Nov.18 •
(Like home pool tables this, too, sure to spice public play action.) ••• Tom Bengimina
of K.C., Mo., upset by imitators. (If you'll research past 50 years, Tommy, this indus-
try based on imitation of one hit product after the other. Like one extremely wealthy
mfr who retired years ago told us, "We don't originate. We imitate. We build 'em better
and sell 'em cheaper.")
Sale of 255,000 Seeburg shares by 3 owners, registered with SEC on Nov.9, has been in-
definitely postponed •••• Bally Mfg.Corp. reported to be considering purchase of Wulff-
Automaten of Hanover, W.Germany. Firm is well known amusements distributor in Germany ••••
Servomation Corp., reported earnings of $2.9 million on sales of $82.1 million and 54¢ a
share for fiscal 2nd quarter •••• Sales of games away up in 1st Place for '74 but some
operators neglecting other equip't on their routes. This could bring down plague of direct
to location sales.
Special Notice.: The "Pictorial History" edition which was to appear in this issue
of "Marketplace" .has, because of shortage of the sepia peper we use for these editions,
been delayed until next issue. (We've been encountering difficulties obtaining suffi-
cient white paper for each issue. We placed our order far in advance to obtain the
sepia paper we use for our "Pictorial History" editions and hope to have this paper in
time for our next issue.)
Sincerely wish you, you, you, all of you, the very merriest of Merry Christmases
and the Healthiest, Happiest, Biggest Boom Year of your career.

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