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LIISUBI
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Editor .................................. TONY CARTER
,Advertising Manager ......... •••••••• BERNIE ROGERS
IProduction Director ................. TONY MASHEDER
·Technical Director ........................ BOB DUFFY
Editorial Addresses: Leisure Play, McMillan Martin,
Northgate, White Lund Industrial Estate, Morecambe.
·Tel : 0524-36241.
Advertising:Tel.0625612818.
Europe: Mary Openshaw, 44 Quai Du Commerce
(Box 00), 1000 Bruxelles, Belgium.
,
DUTCHFORDarehappywiththeCenturySystem..
5
' DAVIDROSEN . • SegaEnterprises. onthefutureof
the video game industry..
• • 9
INSIDESTORYonAceCoinEquipmentLtd .. oneofthe
most successful companies in the amusement
machine industry. .
. . 13
BICK'S AUTOMATICS- they never lost faith in pin tables..
. ... 19
NEW HOME for Associated Leisure Hire (Lancaster)
Limited. .
. ..... 22
PERSONALITY FOCUS on Paolo Maggiaioli. .
. . 25
ENADA celebrates 10 years with a treat for the d isabled.. . ... 27
COMPUTERsystemwithoperatorsinmind.
THE MANY aspects of MAM Inn Ploy's thriving "empire" .
31
• 35
Leisure Play Is published and printed by Trelawney Press lid.
Northgate, White Lund Estate, Morecambe. Tel : 05:U 36:Ul. Every care
Is token In compiling the contents of this magazine, but the publishers
assume no responsibility In the effect rising therelrom. All prices and
data contained In adverilsements are accepted by us In good faith
as being correct at the time of going to press. Advertisers and
publlsher1 cannot be held responsible !or any variations affecting
prices or availability offer the publication has closed for press.
MARY OPENSHAW, our International Correspondent,
can now be contacted by 'phone on
010-32-2-217-10-93.
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COVER PICTURE
co~~~ t~~eSh~~~t~~Yth~i~~~t
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System has really
taken Elec-
off.
Oldham-based
Century
tronics have companies in the
UK, USA, Japan, Australia, South
Africa , France, Spain, West
Germany and Eire licensed to
build their product.
Century developed a game
module that will provide a
lifeline to manufacturers. It
allows instant game changes
and is so flexible that virtually
any game or novel effect can
be incorporated.
Century, headed by Joint
D'
t
p t R b
Managing irec ors e er o •
inson and David Jones, devote
most of their energies to
research and development
but still manufacture video
game machines to a high
standard. They have some of
the best electronics tech-
nicians in the industry and
have built up a superb
Research and Development
department.
The CVS means the operator
c O n h O v e i n s t O n t g O me
chan9e with first class
reliability. The system was
I
hed "1 n July th'1s year and
O unc
has been a tremendous sue-
C e s s.
Century Ii c en s e d
Dutchford the Fairford based
company (see page 5) to man-
ufacture the system in the UK.
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COMMENT
The dark clouds which settled over the
video game industry in recent months have
brought many a worry line to the foreheads
of leading personalities in the amusement
machine industry.
It is therefore refreshing to digest the
comments of David Rosen, Chairman and
Chief Executive of Sego Enterprises Inc. (see
pages 9 and 11). Mr. Rosen has carried out a
splendid analysis of the video game
industry, looking very closely at its future
prospects. His observations should be
closely studied by everyone in the video
game industry.
Mr. Rosen is in no doubt about the
future. He is confident that the video game
• industry HAS got a future ... and ave~ bright
one. He points out that computer video
Leisure Play - December
games are an active rather than a passive
form of entertainment. They appeal to vast
numbers of people who prefer this type of
active entertainment to slouching in a chair
watching television or paying to watch
other people play sport or present a show.
To those pessimists who feared a
wholesale collapse of the video industry he
points out that our industry is truly an early
manifestation of the electronic revolution
which is just now starting to make serious
inroads into our daily lives.
He also points out thar fhe recent years
of prosperity have given rise to instances of
abuse which at times has placed the
industry in a negative light.
Mr. Rosen's observations are essential
reading for everyone in the video game
industry.
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