Coin Slot Magazine - #V8N6 - 1983 - February [International Arcade Museum]
NEWS
his head in a state of confusion. Our
products are originated, designed
VIEWS
down to a chip on the P.C. Board."
"The cabinet was designed with
the operator and technician in mind.
with
some
additional
promotion
suggestions and an anthology of
promotion articles written by Carol
and produced by Americans, elimi
nating this problem."
Chuck Ryan, former Marketing
There are three separate compart
Kantor and published in various
ments. The top door allows clearing
industry trade magazines.
"The book was written originally
to give operators ideas and infor
mation on how to plan and implement
a promotion," commented Carol
Director for Data East, has been in
of coin mechanisms and accessibility
the games industry for fifteen years.
to the control panel and monitor.
Ryan stated, "I've been on every
The second door allows the removal
level of this industry from location
of coins. The bottom compartment
owner to route and arcade operator,
allows meter readings and gives
Kantor. "The response to the firs*
to distributing and now with manu
access to the P.C. Board. The off/on
switch is on the front (out of sight to
book was excellent. Thisyear I have
the player) and effectively eliminates
having to pull the machine from the
wall," stated Peters.
To compete with the 'Big Boys,'
PHOTAR Industries' officials knew
selected articles to give operators
facturing. Often I see potential prob
lems, as an operator would, and
point these areas out to our design
staff. In this manner potential prob
lems are eliminated before the pro
duct goes on the market."
MEGADON, PHOTARs first offering,
is said to be the most innovative
game on the market with 255 levels
that having just a good game would
not be enough. Beyond player appeal,
distributor, operator and location
made some additions and included
even more resources from my book"
The book covers the basics of pro
motion and advertising for game
centers. It includes different types
of contests, grand openings, player
clubs, public relations, and more
information on how to run a success
of play and dip switch adjustments
to vary the degrees of difficulty.
Built-in circuit tests reduce down
appeal were kept in mind," stated
Ryan. "After months of testing, re
designing, and test marketing, we
ful promotion.
time and allow even the novice
feel MEGADON is ready to be re
leased as a viable product," he
that choose not to use tokens.
"Although tokens are an advantage
for promoting, there are many pro
motions that do not require giving
free plays or using the tokens,"
operator to isolate problems within
the system, explained George Peters,
Chief of Engineering. "By pushing a
button, the repairman views a catalog
of test functions displayed on the
monitor. By moving the joy stick the
desired test may be selected. The
test is initiated by pushing the "Fire"
button on the control panel," Peters
continued, "and isolates problems
concluded.
Promotion book
into 2nd printing
The second edition of Promoting
Your Game Center is now available.
This book expands the first edition
Promoting Your Game Center gives
many ideas that can work in locations
noted Ms. Kantor. "The key to a
good promotion program is to have
a balance of different types of events
and contests that will make your
location more fun." Ideas for ac
complishing this are included in the
book
Game
"QUALITY REPAIR FOR THE
ELECTRONICS INDUSTRY."
Factory Authorized Mars Service Center
Steve Lawless,
Marketing Services at Atari, Inc.,
where she initiated many of their
programs for distributors and oper
newsletter.
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6035
11 th Ave., Number 2
Dow West
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Denver,
CO 80214
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10
Prior to this she was Manager of
Ms.
Kantor
has
her
articles on the subject of promotions
for the industry regularly published
Alan Preis
© The International Arcade Museum
industry since 1976. In 1979 she
started Business Builders, a pro
motion and advertising agency
specializing in serving the industry.
ators such as The Coin Connection
Jay Hanna,
(303) 238-5728
Carol Kantor, author of Promoting
Your Game Center, has been working
in marketing for the coin amusement
in industry trade magazines.
The new edition Promoting Your
Game Center is now available by
sending a check or money order for
$10 ($8.50 plus $1.50 postage and
handling) to Business Builders,
10381 S. De Anza Blvd., Suite 209,
Cupertino, CA95014.
THE COIN SLOT
http://www.arcade-museum.com/