Coin Slot

Issue: 1978 October 045

Coin Slot Magazine - #045 - 1978 - October [International Arcade Museum]
far ahead, even gaining ground as the years went by.
It was also a widely reported fact in the slot machine business
that Mills made more Bell machines than all other Mills chance
machines combined by a wide margin, and with that we have some
numerical relationships.
By the late 1960s the Mills "MLB" (for
"Mills Liberty Bell") serial numbers ~ issued in straight line num
erical order from the day Mills started making three-reelers in
1909 - had gone over 600,000. If we take that figure and double
it to cover the production of all other slot machine manufacturers
over the years and add half of it to the total to cover the other
slots made by Mills since 1897, we get a total of Yh million slot
machines of all kinds. And that's on the high side. More than
likely including the figures for the modern Bally machines of the
sixties to today, the actual total still falls below YA million. Thaf s
the total slot machine universe, and what we collect is what's left
of a not-so-big number. Even if you double that total to include
all the trade machines ever made - and that's really high for trade
stimulators and counter games - we're still talking less than three
million.
For comparison, about three million cars are junked each
year.
The Mills serial numbers can tell us a lot more and provide a
historical track that explains machine development and the ebbs
and flows of popularity. It is amazing to realize that by 1914 --
only five years after the popularization of the Bell machine -- that
the Mills serials were over 30,000.
More surprising is that by the
next five years of production (subtracting 1917 and 1918 when
World War I halted slot making) they had gone over 100,000;
then doubled in the next decade; and more than re-doubled by
the following decade. Two bellwether Bell machine production
marks announced by Mills over the years included a 90,000 figure
in March, 1924, BILLBOARD ad and a 425,000 figure in SPIN
NING REELS in March, 1938. When World War II halted slot pro
duction again Mills was just under the 500,000 mark, passing the
mark with ease barely one year after WWII had ended.
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We should be careful, how
ever, not to make solid judgements based on the few serial num-
theycanbe misleading. As the old
© The International Arcade Museum
10
http://www.arcade-museum.com/
Coin Slot Magazine - #045 - 1978 - October [International Arcade Museum]
China-watchers used to say, it's like trying to determine which of
two giant sharks is winning a fight underwater based on the bubbles
rising to the surface. With almost half-a-million Mills MLB serial
numbers out there somewhare dated prior to 1945 we really need
thousands to form any sort of conclusions, and all that have been
tabulated so far are a few hundred. It will take all of us to get
something accomplished, so if you know any Mills serial numbers
send them in and identify the machine so we can all learn some
thing in the process.
A quick track of Mills machine development as demonstrated
by their serial numbers is in order to fill you in on the kind of
things we can learn about. The first LIBERTY BELL and OPER
ATOR BELL "Iron Case" machines were made until the end of
1914, when they were replaced by the newer Mills oak cabinet
1915 OPERATOR BELL that provided a larger cash box in the
formerly empty area between the cast iron feet.
In 1922 Mills introduced the F.O.K. front vender.
Produced
side-by-side at Mills with the Bells and side venders, the F.Q.K.'s
started out in 1922 with MLB serials in the 100,000 range. By
1924, with the later 1925 FRONT OK model, including skill mo
dels, the serials were over 120,000; by 1926 over 150,000, and by
1928 over 180,000.
By late 1928 revamp kits with jackpot fronts were going out to
the Mills jobbers and dealers to enable them to convert their stan
dard OPERATOR BELL machines serial numbered from 110,000
upward to the new jackpot configuration.
By December the new
Mills JACKPOT, factory model, was reaching the distribution pipe
line. Serials were in the 135,000 to 180,000 range, and the cabinet
front was brand new.
Operators quickly called the machine
"Torch" based on its graphics, or "Torch Bullseye" based on the
coin detector magnifying glass below the gooseneck.
By 1929
Mills was back with an even newer JACKPOT machine nicknamed
"Pointsetta." Early models had the date "1929" in the casting,
but that was soon dropped, ending the dated fronts on Mills ma
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SILENT, h quickly called "War Eagle." It wasn't long before
chines. Serials went from around 185,000 to about 220,000. The
machine settled into the name RESERVE JACKPOT in its reserve
the
the
serials were running well over 300,000. When Mills first intro-
duced the machine they waxed eloquent about the colorful new
© The International Arcade Museum
11
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