Coin Slot Magazine - #042 - 1978 - July [International Arcade Museum]
■A.
V.
COOLEY
Every
operator
Mills
Cooley, the
machines
knew
Art
curly-headed Irish kid that
knew the
machines inside and out.
Cooley was
one of the strongest right
arms of
Bell
Vince Shay,
ma-
chines
the thirties
solving problems, and
tomers happy.
making cus-
vice
manager,
over the country in
Art went all
World
the Mills
sales
War
II
Art
dent
presi-
of
After
became
the
the
newly
O-Matic Company, the
formed Bell-
sales arm of
Mills
the exclusive
marketing rights to the
new Mills line
of Hightops. The Johnson
Act stopped all
Art, too.
that.
Industries, having
It probably stopped
only in his forties when he
He was
had a heart attack.
JAMES
T.
MANGAN
genious, and charlatan.
He was called a
He was both*
Novelty
Mangan was the Mills
manager
Jim
advertising
Company
golden years, from
throughout its
early 194Q's. Mangan
1929 through the
introduced
of
all
machines and did
the
new Mills
all the advertising and
made the firm the
A book has just
literature that
giant that it was.
reprinted called 'The
recently been
Slot Machine" that
Anatomy of a
for 1932, Mills Sl-
describes the new,
LENT "War Eagle/
Mangan wrote every
over the product.
word, and labored
He
^creativity in the Chsca-
national, advertising
was lauded for his
.com
m
:
u
community.
«rf^
v
Mangan had a lot to
se
rom
of Mills. In later years,
do with the growth ded f ^w e-mu
beginning, Mangan —
just as the w space
was\
rcad
nloa age
a
.
o
w a theoretical country in space called
D
w
then retired
— w formed
/
claimed the moon,
Celestria, h
and
ttp:/
go, and then the
even selling moon lots.
The gag went as far as the United Nations
and — fantastically — his claim held up; no one had claimed space
before, so in a way it was his. The early astronauts knew Mangan
well.
In his view they were on assignment for Celestria.
© loved
The International
Arcade
Museum
it and went
along
with the routine.
They
http://www.arcade-museum.com/