Coin Slot

Issue: 1978 July 042

Coin Slot Magazine - #042 - 1978 - July [International Arcade Museum]
What They Looked Like
by Dick Bueschel
As collectors of slot machines we tend to spend our time trying
to track down the next gem, and then figure out what we've got.
In recent years this effort has gotten a little more sophisticated,
with collectors and machine historians trying to learn more about
where the machines came from, why, and how they were made
and marketed.
This quickly pops us out of the machine class and
into the study of people, and the businesses they served.
In the slot machine industry the people were always more im
portant than the machines, and for a simple reason.
It was the
people in the slot machine industry that made the machines, and
it was people that operated them.
New machines came out of how
they were run, and who was making them.
Now that a lot of us are beating our brains out trying to find
old operators all over the country we're beginning to hear names
that we never heard before; and they are obviously important
people because their names pop up so often. I've learned that it
helps a lot to know who these people were so that when an old
operator says that "Vince Shay came over to see me himself, and
we worked the new machine idea out right then and there," I
can come back with; "Well, did Mills make it after that?".
With
that kind of background knowledge a conversation and an inter
view can really take off.
So who are these fabled slot machine people of the past, and
The trade press of the day thought enough
about them to feature them in their stories and continually run
blurbs about their activities. Most everybody knew Herb Mills
what were they like?
when he was alive, and later Fred.
The mysterious Ed Pace was
well known, as was old Adolph Caille. But the others? When the
.com
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March 2, 1932 issue of
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oa picked
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the magazine.
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.
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and O.D.
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Here is a h selection of some of them, with a brief blurb. Maybe
coin machine convention was set up for 1932 Bl LLBOARD maga
some time when you've got an old operator interview you might
ask about Jeff Field, or Art Cooley, or Vince and watch them
turn on.
© The International Arcade Museum
http://www.arcade-museum.com/
TOM
WAT
LING
Coin
Slot Magazine
- #042
- 1978 - July [International Arcade Museum]
Here's a name that most of us know. Tom was quite a figure,
and had the lip of a
logger; he swore all the
time.
Old Tom was
known as, "The Grand-
daddy of Them All"
by 1932 because he
had been in the bus-
iness so long.
He had
just opened up his
new plant on
west Fulton Street
when this car-
toon was drawn,
and had put
his sons in
charge of the
business,
Watling was
crusty, tough
gar
in
always had a ci-
his
mouth,
short as hell
out with
a
new
was
Watling scale a-
round this time that
was small and fitted
into a corner, they
THUMB.
and
When they came
called it the TOM
Logical-
Watling
had
been
called "Tom
Thumb" for years, and
he didn't mind
it at all
Watling hung
around the coin machine
shows for another decade,
dying in 1943 at a time when
the slot machine industry
was at a
dead end
GEOFFREY
FIELD
You've heard the
name,
Jeff
anyway
Field

and
due to the war.
now
his
small punch board
name — The Field
here's the man.
father
had
a
business in Peoria,
Illinois, at the end
of the twenties.
They called it the
Field Paper Pro-
ducts Company.
When Charlie
Fey redesigned the
old Victorian Claw-
son THREE JACK
POT into a modern
machine with a me-
tal cabinet as the
THREE JACKS, Jeff
the machine and star-
Just as it had been in
ted making them,
Field picked up
om
its Victorian
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u
m
e
JACKS
was a
s
original, the THREE fro
ed Jeff ade-mu
Field renamed
d
runaway success, a and
o Field
nl the
Manufacturing
.arc
his company
w
o
w
D
w
w
JACKS
led to
Company.
THREE
/
/
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http then FIVE JACKS, and production by a lot of
FOUR JACKS,
Wisconsin Novelty and
But the Field
a bunch of others,
machine started it all. You can spot one by a big "F" in the casting.
other people, including Rockola, Keeney
© The International Arcade Museum
http://www.arcade-museum.com/

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