Coin Slot

Issue: 1977 January 024

Coin Slot Magazine - #024 - 1977 - January [International Arcade Museum]
Questions & Answers
By Dick Bueschel
Q. It
looks
like
OPERATOR
an
early
BELL,
Mills
and
it
even has Owl logos in the side
castings.
But the front casting
has the name
BELL FRUIT
GUM and a device saying "In
dustry Novelty Co." with the
initials "O.D.J."
Illinois
A. The machine is a Jennings re
vamp of the old Mills "Iron
Case" OPERATOR
1910.
BELL of
Ode D. Jennings, who
worked for the Mills Novelty
Company,
went
off
on
his
own and in 1906 started ope
rating a used machine business
as the Industry Novelty Com
pany
in
Chicago.
By 1911,
with the instant success of the 3-reel Bell machines, Jennings was
buying up Mills machines in closed territories and putting on his
own check payout cabinet fronts and reel strips, picking up the
idea of fruit symbols from Mills, reselling them as his own.
Al
though this Industry Novelty BELL FRUIT GUM Machine pro
fessed to sell gum, it was actually a gambling Bell machine with
com
.
m
:
1916.
u
from -muse
d
e
e
load .a went
From revamping, n Jennings
rcad into manufacturing and after WWI
w
Do his // own
he was making
www Bell machines and vendors, ultimately be
:
p
tt
coming the h
second
largest Bell machine producer next to Mills.
payouts in trade checks.
It's date is probably between 1914 and
In 1920, he changed the name of his firm to O.D. Jennings and
Company.
© The International Arcade Museum
http://www.arcade-museum.com/
Coin Slot Magazine - #024 - 1977 - January [International Arcade Museum]
Q. I
found an old
photograph
to be a
BELL
promotional
of what appears
Mills OPERATOR'S
with
a
Pace
jackpot
front
with "Chas.
Fey Mfg.
Co."
stamped
the back.
on
Illinois
A. There's
a
bevy
of
baffling
Bells around the country, and
at
least
two
of
revamps
have
shown
these
Fey
up
at
auctions.
The machine in the
picture
is
indeed
a
Mills
OPERATOR'S BELL, actually
the last "Bullseye" or "Regu
lar"
model
sold
in
which
1931.
was being
This
dating
is confirmed by its Mills serial number of 236168, which places it
after April, 1930. The jackpot front is also indeed the same as the
Pace, except it isn't.
The two-jackpot front on this Fey machine was developed by
William F. "Billy" Schmidt of the Wisconsin Novelty Company,
in Fond Du Lac, Wisconsin, a close friend of Fey's. They worked
together on it in 1931. Schmidt also worked closely with Ed Pace
of Chicago, trading his machine ideas for production.
Pace Manufacturing Company produced the front in 1932 as the
twin-jackpot Pace STAR
and
Fey sold the front as the Fey
DOUBLE JACKPOT, with the Chas. Fey Manufacturing Company,
1885 Mission Street, San Francisco, doing the revamping work to
.com
m
:
u
e
om is m in us 1932.
fr date
tors. Probable revamp
Wisconsin Novelty also
d
-
e
e
d the TWIN
d
a
a
o
l
c
sold the front
as
JACKPOT,
with
manufacturing by
wn ww.ar
o
D
Pace. Revamps
://w were made to order for Wisconsin operators. All
these fronts
http look alike and only the names on the castings can help
order.
Most of Fey's revamp machines remained in the west as the
work was generally done for California, Nevada and Oregon opera
tell them apart.
© The International Arcade Museum
http://www.arcade-museum.com/

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