Coin Slot

Issue: 1977 January 024

Coin Slot Magazine - #024 - 1977 - January [International Arcade Museum]
TRADE STIMULATORS
by
LARRY LUBLINER
No one knows for sure the who, what,
or where of the first trade stimulator.
It
could
have
originated
and
been
introduced from Europe or perhaps \t
was an American innovation.
Where-
ever it originated, the trade stimulator
was probably introduced to the coun
ter
tops
of
America
in
the
early
1880's.
By my own definition, a trade stimulator is a gambling device which
sits on top of a counter or stands on the floor of a business establish
ment.
It is used as a selling aid for various products such as cigars,
candy, gum, cigarettes, peanuts.
or as a pure gambling device,
which in turn keeps patrons in a saloon for a longer period of time,
buying drinks and spending money .... But either way, it is an
income producing machine for the location.
Early trade stimulators were generally non-automatic payout, but a
gradual transition occurred as designers gained expertise and tuned in
to the desires of the people who played their machines.
iron,
token
payout, one
The cast
reeler was probably the brain child of
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as a model.
It is possible
use Fey developed his classic
fro that
m
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e
three reel, Liberty a Bell
ad machine from these cast iron, one
lo d .a slot
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n fact,
w
reelers, and o in
Fey's
is the father of our modern
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ww not let me mislead
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gambling devices.
Do
you into believing that
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someone who was using an early non-automatic payout machine
because machines were becoming automatic payout that the trade
stimulator declined
in
popularity.
© The International Arcade Museum
10
In fact, the trade stimulator
http://www.arcade-museum.com/
Coin Slot Magazine - #024 - 1977 - January [International Arcade Museum]
not only managed to survive, but even thrived and remained popular
through
the
late
forties.
wagon,
Many
manufacturers jumped
band
quickly.
This is one of the reasons many manufacturers are not
very well known.
easier to tool
but unfortunately
be
fell
off just as
One of the major reasons was that it was much
up for a
non-payout machine as opposed to the
more intricate payout device.
to
many
quickly
onto the
I
consider a true trade stimulator
non-payout and a slot machine to be payout with a few
exceptions.
These exceptions are the early pieces which did not
depend on a slide to produce a payout.
A few examples are the
Cowper, Cracker Jack, the Rock-O-La, 3-4-and 5 Jacks, the Fortuna
the Mecca, the two door banks, 3 for 1, etc.
In
the
last
twenty
years
or
belongs to the slot machine.
so,
the
overwhelming
popularity
Trade stimulators have not held
their own in the rapidly rising coin machine market.
They have
been overlooked and scorned by the majority of collectors because
they don't payout.
begun to change.
However, in the last six months all this has
The early and unusual trade stimulators have *
started to command respectable prices.
As the prices for payout
machines continue to escalate and get beyond the pocket book
of beginning collectors,
or those who don't have much money,
the overlooked, undervalued trade stimulator will be
Listed
below
are
a
few
manufacturers
of
Trade
discovered.
Stimulators.
1. Duval Mfg. Co.
13.
Field Mfg.
2. Groetchen Tool & Die
14.
Bluebird
3. Bally Mfg. Co.
15.
16.
4. O.D. Jennings Co.
5.
om 17.
m.c 18.
Rock-O-La Mfg. Co.
:
rom -museu
f
d
ade rc Co.
ade
o Machine
l
Amusement
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a
.
w
Do Mfg.
ww
A.B.T.
Co.
w
/
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:
p Co.
Charles
htt Fey
6. Seeburg Mfg. Co.
7.
8.
9.
10.
Exhibit Supply Co.
11. Victor Novelty Co.
Cowper
19.
20. Si.ckjyigCo.
21. H.C* Evans Co.
22.
Keeney&Sons.
23.
Mercury
12. D. Gottlieb & Co.
© The International Arcade Museum
11
http://www.arcade-museum.com/

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