Coin Slot

Issue: 1976 October 021

Coin Slot Magazine - #021 - 1976 - October [International Arcade Museum]
CURRENT SCENE'
By Bob Rosenberger
The
born
Jennings
out
Little
of
Duke was
necessity
depths of America's
in
the
Great De
pression. The year was 1932, and
the luxuries of the 20's had given
way to the necessities of the 30's.
By-and-large,
function
had
re
placed form. Money was too pre
cious to be wasted on something
that was not eminently practical.
Most people no longer had extra
nickels in their pockets. If they
had
any change at all, it was
probably just a few pennies. The
times had certainly changed, and
the great coin machine men in
Chicago
"LITTLE DUKE"
WITH JACKPOT FEATURE
didn't
seem
to
know
just what to do. Just as soon as
some genius had given them the
jackpot mechanism that seemed to offer a whole new world of ma
chines, the Depression snatched that world away. Yet, there just had
to be an answer. And there was.
The Coin Machine Journal of September, 1932 announced the new
machine in a rather routine fashion:
Substituting dials that revolve clockwise for the conventional
reels, O.D. Jennings & Co. have brought out an entirely new
creation in penny Jackpot machines. This new construction has
been christened the "Little Duke" and although just announced
com
.
m
:
u
takes its place among
the notable
of the day. There
use machines
from
m
d
-
are approximately
40%
less
working
parts
in
this machine than
e
ad rc . a . d . e choice of fruit symbols
o machines
l
in previous
or a new series
n
w.a three spinning dials is optional. The machine
Dow //w
of symbols
on w the
:
for the ttp
h present will be produced in penny play, although nick
el, dime and quarter play will be offered at a later date.
Interestingly enough, another Little Duke machine had been pro
duced almost 25 years earlier. The Mills Novelty Company around
1908 produced an ornate cast iron "Little Duke" 5-reel poker ma-
© The International Arcade Museum
http://www.arcade-museum.com/
Coin Slot Magazine - #021 - 1976 - October [International Arcade Museum]
chine to be sold by the Cowper Manufacturing Co. This first Little
Duke had, in turn, been named after Little Duke Cards, a small deck
of U.S. Playing Card Co. cards normally used by children. These
cards were also used on the reels on the machine itself. Thence the
name, Little Duke.
The Jennings Little Duke of 1932 was a delight to look at. It's flat
aluminum front casting was vintage Art Deco: seemingly all straight
lines and angles. The colors were bright orange and yellow and red.
The first model
had a single jackpot, a simple coin chute and
a
straight pull handle. The machine stood only 22 inches high and
weighed just 55 pounds. Initially, the machine was only manufac
tured for penny play. A side-mounted gumball vendor was a popu
lar option. The price of the Little Duke, as originally offered, was a
remarkable $50. By the end of 1932, the price had risen to $70 for
the model without either vendor or jackpot to $80 for the model
with both options.
To say that the Little Duke was well-received would be an under
statement. The Jennings factory had ingeniously provided the slot
operators with a machine that they desperately needed: an attrac
tive, low-priced and reliable slot machine that was specifically de
signed for penny play. A brilliant coup! From the beginning, sales
were tremendous. Since standard-sized 3-reelers sold for up to $100,
the Little Duke has no competition.
The first model change came at the end of 1932 when the straight
handle was replaced by a knobbed brushed aluminum handle. Few, if
any, of the straight-handled models are seen today. At a coin ma
chine show in May, 1933, the next model was introduced with a
larger coin head that had a built-in coin reject feature. At this time,
the 5 cent Little Duke was also introduced with an optional side-
mounted mint vendor. Today, penny model Little Dukes out num
ber the nickel models about ten-to-one. Although dime and quarter
models were variously advertised at one time or another, the author
has never personally seen or heard of one. As almost all of the slot
manufacturers exported
machines,
British penny machines are oc
casionally encountered.
.com
m
:
u
use jackpots at the bottom and
from dumping
Jackpot" with two alternately
m
d
-
e
e
ad top. rc Initially,
ad
a single reserve at
the reserve was covered with a re
nlo the
a
.
w
o
w
movable D
piece of matching
metal decor. Later versions had a piece of
w
://w window. The Little Duke was produced in this
glass in the tt reserve
h p
The final two models of the Little Duke had an elaborate "Triple-
final form until about 1936.
As described above, there are five distinguishable models:
1)Small coin head, plain handle, single jackpot.
2)Small coin head, knobbed handle, single jackpot.
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http://www.arcade-museum.com/
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