Coin Slot

Issue: 1976 March 016

Coin Slot Magazine - #016 - 1976 - March [International Arcade Museum]
THE COIN SLOT
March
1976
©
John W. Caler
The Coin Slot is published by John W, Caler, Box 1426, Sun Valley, Calif.
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WurlTIzer
THE GOLDEN ERA
by: Richard A. Nelson
In the last several years the world of coin-op collecting has witnessed the
arrival of a new collectible, the 1940fs 78 RPM jukebox. Oui magazine, on the
cover of its January 1975 issue, had a nymph basking in the warm glow of a
Wurlitzer 850 (or vice versa). The authors of the jukebox articles in that issue
proclaimed the 850 to be the King of all the old jukeboxes. This national expo
sure among what some consider a hip and trendy audience was the final push
needed to propell jukeboxing into the big time. The earlier revival of fifties'
music, plus Wurlitzer's nostalgia jukebox and going out of business announ
cement, had previously begun a movement that snowballed after the Oui article.
The evolution of the jukebox into todays chrome and glass robot took place
in several stages. The first was largely a developmental stage, covering the
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classics. Though
interrupted by war, those years produced virtually all of the
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highly prized jukeboxes of today. The jukeboxes of this decade were charac
years from the first commercial 78 RPM jukebox (around 1930) to the late
1930's. Many of these early jukeboxes resembled floor model radios with their
simplicity of design. The mechanisms were uncomplicated and the audio re
production often scratchy and coarse. Today these machines are sought after
mostly by the more serious collectors.
terized by the elaborate and varied use of multi-colored plastics, rotating col
or wheels, heat activated bubbler tubes and intricately designed glass.
© The International Arcade Museum
http://www.arcade-museum.com/
Coin Slot Magazine - #016 - 1976 - March [International Arcade Museum]
Model 500 was really the first
Wurlitzer Juke Box to use a
moving light cylinder behind the
onyx-yellow plastics
Model 600 was an economy model
for smaller locations.lt was
lighter and did not feature the
moving lights.
The era of this classic machine was ended by Seeburg with its "100l!play
jukebox, introduced in 1949. Like earlier Seeburgs, it was aesthetically un
distinguished. However, Seeburg had finally compensated for its inferior
design with a major functional breakthrough. Wurlitzer, stuck in the same 24
play groove for ten years, was caught looking at the phenominal sales records
of its post war 1015. It lost, never to regain, the dominance it had achieved
during the early 194OHs.
Jukeboxes, as art, had died.
Many early nickelodeon and player piano manufacturers successfully made
the transition ot jukeobxes including Seeburg, Mills and Rock-Ola. Others,
such as Capehart, Packard, Rowe and Aireon introduced jukeboxes in the
1930's and 1940!s. Wurlitzer, however, became the 1940!s dominant force and
has emerged today as the consensus Cadillac of that era. In today!s market,
old Wurlitzers command the highest prices.
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Wurlitzer achieved rapid
from its earliest model, the
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10 play P-10 introduced
in 1933, d to
the first 24 play machine, the model 24,
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introduced in 1938.
rca succeeding ten years, Wurlitzer focused its
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attention on D cabinetry
making only modest changes to its basic
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mechanism. Wurlitzer's
play era" includes 13 different models, obtaining
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one of each being
htt the'-goal of many serious collectors. These 13 boxes include
the much sought after 1941 model 850, and the post-World War II 1015, Wur
litzer's all time best seller and probably the most resellable machine in to -
day's market.
© The International Arcade Museum
http://www.arcade-museum.com/

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