Coin Slot

Issue: 1976 January 015

Coin Slot Magazine - #015 - 1976 - January [International Arcade Museum]
THE
BELL SLOT
by
Marshall A. Fey
The Liberty Bell is a treasured relic of American independence. It was rung
July 8, 1776 to announce the adoption of the Declaration of Independence. Today
this bell is symbolic of our Bicentennial year. In honor of this famous Phila
delphia landmark the 1st three reel slot machine was dubbed the "Liberty
Bell". From the use of the appellation Liberty Bell, in reference to the early
slots, evolved the generic term "bell slot machines". This designation was used
by the industry to catogorize the popular three reel slot machine.
The bell slot came into existance in 1895,. when an ingenious gambling device
was created in San Francisco that was to be the backbone of the entire coin
operated gambling industry. The inventor, Bavarian immigrant Charles Fey,
probably chose the name for its synonymy with the freedoms and opportunities
offered in America.
Charles Fey placed his first Liberty Bell machine in a San Francisco saloon to
test its worth. It was such an instant success that he quit his job to devote all
his time into building more of these little money makers. Additional machines
were placed on location as fast as they could be built.
As the lucrative business continued to mushroom, Fey found he could no longer
operate out of his home. To accommodate the growth he set up his first shop at
406 Market Street in San Francisco. He remained at this address from 1897-
1906 building Liberty Bells and inventing other successful slot machines. As
more and more locations demanded Fey Machines, prosperity at the Market
Street address accelerated rapidly. Eventually Charles Fey & Co. was to ext
end the operation of machines as far south as San Jose and across the bay.
Charles Fey would not sell or lease his machines but chose to operate them
locally on a percentage basis. The monopoly of the bell slot machine could pot
last forever, for the fame of this mechanical marvel spread rapidly. A major
catastrophe occurred when one of the Liberty Bell slots disappeared from a
local saloon. The worst of Fey!s expectations materialized when the machine
surfaced at the Mills Novelty Company, contemporary manufacturers of coin
operated games. Although the Mils factory was in Chicago, they had a branch
office in San Francisco from 1899-1910. The tremendous success of Fey!s
Liberty Bell was no secret to Mills and it was not long before the mass manu
facture of Mill!s Liberty Bells began. Mills was soon to become the largest
manufacturer of bell slots in the world a position they would maintain for over
fifty years. Following Mills, two other pioneers of the coin machine industry
also maintaining branch offices in San Francisco at this time, were to manu
.com
m
:
u
use
from produced
m
d They
-
e
facture their own bell slots.
the Caille Liberty Bell and the
e
d
a bell rc slot
ad had spread
lo The
Watling Liberty Bell.
from San Francisco to the east
n
a
.
w
w
and would eventually
found
throughout the world.
Do // be
w
w
ttp: now manufacturing competition in the east, The Fey slot
Although there h was
machine business was still thriving in the early months of 1906. Early on the
morning of April 18, 1906, the City of San Francisco was rudely awakened by
the violent shakes of a tremendous earthquake. The Fey residence, which the
© The International Arcade Museum
http://www.arcade-museum.com/
Coin Slot Magazine - #015 - 1976 - January [International Arcade Museum]
family occupied two months previous to the quake, received only minor damage.
After seeing to his family's safety, Fey rushed downtown to his shopo Arriving
at the 400 block of Market Street, he found bricks strewn about* A corner of
the wall of his shop and large sections of neighboring buildings had collapsed
during the quake. A section of the wall of the adjoining building crashed through
his roof, scattering bricks throughout his shop.
Following the quake came the devastating fires. Within four blocks of Fey's shop
five major uncontrolled fires broke out. Later in the day all hope of saving this
area of Market Street was abandoned. Charles Fey hastened to a nearby livery
stable for his horse and buggy. Then he quickly returned to his doomed shop to
salvage what he could. Fortunately he did save his most prized possession, the
original Liberty Bell machine, and a few lesser valuables.
After the fire Fey returned to find the handsome edifice that housed his shop,
in a complete state of ruin. The interior of the building had been completely
gutted by the fire. All that he was to salvage was a mass of molten nickels
found in the cash can of a slot buried in a pile of rubble on the ground floor. He
mounted this souvenir of melted nickels on a casting that he was to treasure the
rest of his life as a momento of the 1906 holocaust.
The Earthquake and Fire of 1906 not only destroyed Fey's shop, but a majority
of the buildings that housed his slot locations (including the machines in those
locations). Not to be dissuaded by what appeared to be total disaster, Fey per
sonally built a new shop at 595 Jesse Street, with what little money and scarce
material he was able to muster. Soon business was again prospering as Fey
continued to invent, manufacture, and operate slots. Some of these, in addition
to the Liberty Bell, were Horseshoes, Straight Poker, Draw Poker, Fey Elk,
On The Level, On The Square, and the Silver Cup.
Fey
(the
new
that
continued in the business till 1943 producing The Duo, The Silver Dollar,
1st bell slot to accept a dollar), The Three Cadets, Three Jacks, and a
Draw Poker. There were other machines, some successful, some not,
remain unknown to this author.
Mills, Caille, and Watling continued manufacturing similiar iron cased Lib
erty Bells into the teens. Adding to this line, as early as 1910, they each
produced an Operator's Bell which used the identical iron case and mechanism.
The major difference was the Liberty Bell used card symbols and the Operators
Bell had fruit symbols. The Operators Bell continued to be produced until the
thirty's with various changes in front castings and the addition in the late teens
of wooden sides and base.
Fey, Mills, Caille, and Watling, the pioneers of the bell slot, were soon to be
joined by Jennings, a former Mills Novelty employee. Pace entered the field
in the early thirties followed by Bally's first bell in 1938, Today Bally, hav
ing surpassed Mills, has the distinction of being the worlds largest producer
of bell slots.
.com
m
:
u
from -muse
d
e
d
As the ardent collector
a knows rc there
ade were countless machines using a bell
lo were
n
title,, Some of these
the
Jackpot Bell, Super Bell, Golden Bell, Silent
a
.
w
w
Do Mystery
w
Jackpot Bell,
Bell, Futurity Bell, Extraordinary Bell, Club Bell,
w
/
/
:
Bonus Bell, Cherry
Bell,
QT Bell, Jewel Bell, Token Bell, Comet Bell,
ttp
Bantem Bell, h Century Bell, Baby Bell, Victory Bell, Superior Bell, Bell
Deluxe, Wonder Bell, Blue Seal Bell, and Double Bell. The majority of the
electric consoles were also given bell names.
© The International Arcade Museum
http://www.arcade-museum.com/

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.