Coin Slot Magazine - #014 - 1975 - December [International Arcade Museum]
Watling Creates New
Name and New Machine
Rol-A-Tor is Latest Development in Bell Constructions
THE
COIN
MACHINE
JOURNAL
Dnrmhrr, i934
When we made our regular visit this month to the plant of the Watling Manu
facturing Company we saw signs of an unusual rush for this season of the year
for any manufacturer. We thought here was a story. The Watling plant is al
ways busy but never was it busier. So, we asked John Watling, general mana
ger and the man behind the guns, to give us a story,
Mr. Tom Watling was on the job and he said, "What kind of a story do you
want, " We told him it would be nice to tell our readers about the wonderful
activity and perhaps give them a message of cheer for the coming year. Mr.
Watling said, "That!s all very good but we are not going to give you any stories
about our plant or ourselves. The plant isn't for sale and we are perfectly sat
isfied, but there is a reason for all this activity and that is the new Watling
"Rol-A-Tor. " He said, "I am going to show you the new machine and I want
you to listen to what I have to say. " After shoving a cigar in our face and tak
ing us downstairs in the production rooms, not the experimental department,
he showed us machines coming off the line for Christmas distribution, A ma
chine so different that we couldn!t believe our eyes. We hardly know what
feature struck us first.
Certainly, it would be difficult to pick out the one outstanding feature for there
are several and we will start enumerating with the description of the Golden
Horn of Plenty delivering to the world a bounteous flow of gold coin from with
in the machine. In this display alone the designers have done an exceptional
job in portraying the true purpose of the machine. So lifelike is the raised
design that one would think these gold coins were just sliding off the top of the
machine; and one's first impulse is to shove his hat under the horn and rake in
the gold. If the machine had no other qualification than its beautiful magnetica -
Uy alluring design it certainly would be a masterpiece. The Horn of Plenty and
the lavish display of gold coins give to the Bell machine family and all machin
es for that matter something new in player appeal. No wonder the Watling's
are happy at this season.
"Here's a machine that will sell, " we said to John, and John in his usual hear
ty manner said,
"Will sell? " and flashed a stack of orders before us with the
emphatic assertion that the machine has sold.
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Mr. Watling then went on to point out the various other features that make this
one of the greatest achievements of his many years experience as a pioneer in
this field. Mr. Watling said, "I am showing you the machine of the future. "
He said, "Forget for a moment if you can that Horn of Plenty, any operator
knows the value of that, and cast your eyes on the Rol-A-Tor itself from which
the machine gets its name. This is the first and only bell type machine showing
the last nine coins played into the detector. We have given the location a coin
detector that is positively foolproof. You can't cover up any coin with a thumb
and you can't cover up the detector itself by the palm of your hand; yet this
detector big as it is has been so worked out that it harmonizes with the general
decorative scheme and gives to the coin machine industry a truly beautiful and
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