Coin Machine Review (& Pacific ...)

~
-=
-=
-=-=-=
I
The 203rd Consecutive Monthly Issue of
The COIN MACHINE ~EVIEW *~
\1
For the wrong that needs resistance;
For the cause that lacks assistance;
For the future in the distance,
And the good that it can do!
Vol. 17, No. II
7~e
OFFICE OF PUBLICATION:
IllS Venice Boulevard , Los Angeles I S, California
DUnkirk 4-8269, 4-7114
Editor and Publisher:
PAUL W. BLACKFORD
Executive Editor
WALTER W. HURD
JOHN FAY
Circulation Manager
.
CELIA MEDINA
So urce Book L ibrarian
-Adve rti sing R e presentatives-
L YNNES & ASSOCIATES, Inc.
77 West Washington St., Chicago 2, Illinois
FRanklin 2-1809
L YNNES & ASSOCIA T~S , Inc.
11 West 42n d Street, New York 18, New York
LOngacre 4·3474
-Contributing R eporters-
Washington , D. C.-R. S. RAMSEY
Cincinn ati- GEORGE KEITH
Columbus- W. C. ARTHURS
St. Louis-MYRA HILDERBRAND
Spokane- W. L. F ERRALL
Seattle-W. A. P ERINE
SUBSCRIPTION RATES
1 year- $3.00
2 years-$S.OO
SOURCE BOOK- $l.OO per copy
ADVERTISING RATES
Page ...................... $130.00 Third page .............. $SO.OO
Half page.............. 70.00 Quarter page .......... 37.S0
One·sixth page ................ $2S.00
Advertising deadlin e 12th of month precedin g da te of issue.
P ublication mailin g date 25th of month preceding date of issue.
II
-
June, 1950
Review ec",,,,~ntJ-
• The fact that so many sources continue to make optimistic
reports about business conditions is something to emphasize at
the present time. Let's hope that every operator in the land
can see some benefits from a high business level and that the
Coin M achine Industry will generally profit from a better
economic picture. Optimism itself pays off in dollars and cents.
• True, some of the optimistic reports are inspired by politics
and there are some situations that are definitely adverse. But
the boom in the building and auto industries seems real enough
to inspire the country as a whole.
• Sorry that our date of issue coincides ~lmost with the week
of holding the ACMMA Convention in Chicago, and hence it
was not possible to publish reports on the convention in this
issue. Much interest centers in the general feeling among oper-
ators as shown at national conventions, coming as they do from
all parts of the country. Conventions are a kind of mirror that
show the attitude and spirit that exists 1Ill10ng operators over
the country. The CMI convention in June will add still more to
the story of what operators are thinking about business.
• Up to the present, newspapers seem to have avoided being
too sensational about the anti-crime drive by the federal govern-
ment, the investigations by Congress, the Johnson bill, and the
inclusion of gaming devices in the situation. Collier's showed
that sensation could be developed, and if Congress continues
to stir the subject some newspapers · are bound to take the sen-
sational side of it. But the sensationalism seems to have been
lacking thus far. By the time this issue reaches our readers, the
picture might change.
• Many industries besides the coin machine trade are wonder-
ing what the entire summer will be like, for there are many other
lines of business than the coin machine trade that depend much
on the ~eather. Last summer brought some unusual heat and
the soft drink business, among others, profited {mmensely from
( See REVIEW COMMEN T S , Page 9 )
-
-=
-=
(
The COIN MACHINE REVIEW PLATFORM:
))
1. To loster and encourage localiaed public relations pro-
grams lor the good and wellare 01 the Industry.
))
II
II
2. To support adequate national trade associations and a d vo-
cate the lormation 01 local and regional associations to
affiliate themselves with the national lor mutual bene/its .
3. Promote, encourage ';nd publicize a National Coin Ma ·
chine Week, to be set yearly to correspond with the week
during which the national Industry show and convention
is held.
".
4. Promotei encourage and publicize a National Automatic
Merchandising Week, to be s et yearly to correspond with
the week d uring which the national vending machine trade '
convention is held.
S. Encourage and promote standard distributing lirms and
p r actices within the Industry whereby the maximum pro·
tection is guaranteed the operator in tne sales and servic-
in g 01 new products.
6. To oppose unlair and discriminatory taxes 01 all kinds on
coin -operated devices and services.
(
7. Urge the' repeal 01 the lederal excise tax on coin· operated
machines.
8. Enco urage a uniform decimal system 01 coinage in all
nations to promote th e use and export 01 coin-operated de -
vices.
9. .E ncourage the w i der use 01 coin operation on new device' i
services' and inventions.
10. Publiciae the immense benefits 01 coin·operated devices
and services to stores, l actorie s and establishments 01 all
kinds.
-
JUNE, 1950
(
-
-
-
-
7