Coin Machine Review (& Pacific ...)

Issue: 1950 June

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~~Jt:1
Coffee in the automatics is ahead for the
first four .months of 1950 in relation to the
same months in 1949, with eac h succeeding
month showing gains.
As predicted in this column last month,
it is reported that one concentrate producer
cut his price to operators ' a pleasing
amount, as the retail price of grinds took
a slight drop here.
Doughnu ts continue to keep th eir Topsy
and Eva places together with the java in
public esteem.
The condition of the mil k vending arm
of the Industry is fi rm, with the cost of the
fluid ap t to decline rather than increase in
the near future.
Juice machin e placemen ts are not as
good as might be expected, with the jerk-
ing of a big producing vendor at a public
garage, where drinks are now sold from a
soda bar instead. The many juice bars
downtown serve to keep down hopes of
placing automatics.
Candy sales held up in promising style,
but the advent of warmer weather saw
operators bringing out their summer-type
bars as thi s was wri tten. Operators are
fom! of these, and are pleased with the in-
creasing number of kinds and excell ence.
It is a toss-up between Clark Bar, Baby
Ruth, and Reese's Peanu t Butter Cup in
the popularity polls. 'This will possibly
change as summer sets in.
The cigarette position in the coin ma-
chines h ere seems good. T he price, 20
cents per pack, remains steady, in the fa ce
of chain store offerings at 17 cents, by the
carton, and th e increases usually expected
with out-of-door wea ther have been realized
consistently.
The cut in tax on the cheaper brands
will h ave no effect on a utomatic receipts,
as they vend only the stand ard bra nds in
the Big 5 price range.
LOOK
50 LBS.
BUSINESS BAROMETER
MAY
1950
Cincinnati ....... _ .. N
Columbus __ ._ ... _ .. A
Los Angeles ..... N
Seattle ...... ___ ... _._. N
St . . Louis ...... ___ ._. N
Spokane._ ... _ ... _ ... A
Was,h_, D. C ...... N
B
N
N
B
N
A
N
B N N N N N N N
NAB ANN N A
B N N N
N N
B
N A A NAN
B B N A ANN N
B NAB N BAN
BAN N N A
N- NORMAL
A-ABOVE NORMAL
B-BELOW NORMAL
Lucky Strike and Camels are one and
two, but in some parts of the city Chester-
field has to slug it out with Philip Morris,
it is reported, for third place, with Old
Gold and Pall Mall trailing.
Popcorn received a shot in the arm with
the announcement of the thea ter ticket tax
cut. Business last month was fair, but still
remaining in the normal listin g.
Theater' attendance is reported off 30 to
35 per cent in the last three months. TV
is blamed, and many suburban shows will
probably close several days each week.
Five theaters are aiready dark, as only six
out of forty of those still open are operat-
ing at a profit, it is said.
Although public spo ts are not being ex-
panded, and some abandoned, one auto-
matic lau ndry machine operator, with a
dozen machines placed in apartment build-
ings, claims his business has remained
steadily good for the past two years.
Sales of chewing gum were fair to dis-
ap pointing, as compared with the previous
month, wi th the over-all verdict "average
goo d." H ere the battle for supremacy is
between Wrigley's Spearmint and Beech-
nut, followed by Jui cy Fruit and Double
Mint.
A pleasant chan ge in nut re turn s took
_ place last month, with the penny machines
actually doing very well, possibly because
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patrons hate to shell out larger su ms for
greater quan tities, with prices what they
are.
Record sales are ahead of last year and
-abotft on a par with last mon th . Third Man
Theme, Calico Ball, and a revival of In the
Evening by the Moonlight are hot in pops,
while I'll Sail My Ship Alone, Blues in the
Moonlight , and Heartbro ken are good folk
tunes, with Well, Oh Well a race riot.
As people started to shed heavier clotb-
ing ·they became more curious abou t their
weights and the scales did a resulting bet-
ter net.
Unemployment in the heavy industries
h as h ad little effect on vending machine
sales, and none is looked for, as generally
the economic picture is ex pected to
brighten.
De partment store sales were 10 per cent
better than those of the previous week for
the 65 ci ties reporting in this area. Cin-
cinnati, up 14, Cleveland up 2, were the
only cities bettering the 1949 monthly fig-
ures, an d the adjusted index reached a
new high of 327 for the ·year.
I.os Rngeles
R e ported by P aul Blackford
Normal can best describe the overall coin
machine picture in the nation's favorite
climate, although the apparent bid for busi-
ness is bringing brisk competition and
evidences ' of price cutting which trims
profits and makes purchasers wary of the
asking figure in most jobbing establish-
ments. On the game side it's a case of
com paring, with competing distributors
jockeying prices to get the business. Loose
credi t is also eviden t.
Big spurt in general busi ness activity
is anticipated during Jun e when the Shrine
stages its national convention here in mid-
month. Fez-wearers are expected to leave .
behind around five million which should
account for extra coins in the cash boxes
for most of the lads.
Shuffleboard enthusiasm is easing in favor
of the newer units which embody additional
playing features embracing bowling, hockey,
etc.
Officially the summer season for Arcades
opens Memorial Day and runs through
Labor Day. An imposing array of equip-
ment is r eady for visitors at beacb spots
a nd a lively season is anticipated.
Seallle
R eported b y W . A . P erine
Seattle's pin ball operators, who have
more than 2000 machines on locations and
employ 500 persons, are going to close up
shop in the near future due to lack of
business. The pin ball ban which became
eff ective April 1 is to blame, they say.
Pin ball equipment, valued at almost
$3,000,000, may have to be sold for a few
cents on the dollar. Another 2,500 persons,
including the proprietors of small cafes,
cigar stores and taverns who are dependen t
upon pin ball amusement games for in come,
also may be put out of business.
Location owners complain of the amuse-
ment game ban. They say organized gam-
blin g in card rooms and betting with " wire
hook ies" on out-of-state race tracks is wide
open while pin ball amusement games are
bann ed because they are "games of chan ce"
under a recent court ruling.
". Business in taverns has fallen off to some
extent' ahlttrugli tfie new Fairy and Gottlfeb
bowlers are helping replace the lost pin
ball income.
Cigarette vending machines are picki ng
up in sales. Bert Farmer, North west dis-
tributor for National, reports the new 7M
is becoming as popular wi th operators as
the older member of the National family,
COIN MACHINE REVIEW
the 9M. Sherry Arps (Jack R. Moore Co.)
reports similar success with Au tomatic Prod·
ucts Sales new Smokeshop· 612 cigarette
vendor.
Music boxes picked up a little but were
still poor, wbile wired music collections
were about the same as last month.
Teresa Brewer sang London's Honky
Tonk into a top position in local musi c
collections, with Hoop Dee Doo by Russ
Morgan on Decca also doing well. M.G.M.'s
Baby Won't You Say You Love Me is an·
other income producer for Seattle operators.
Kleenex vending is just about through
the spring slack period and ready for the
summer surge, due to makeup and per-
spiration troubles. Fall will bring another
slack period until winter brings another
boom.
Bulk sales are up a little from last
month as are candy a nd candy vendors.
The latter being responsible for many new
operators in the Pacific Northwest vending
field.
Spokane
Reported by W. L. Ferrall
With the year almost at the half-way
mark Spokane and th e Inland Empire still
bask in the sun of expansive business.
With five hundred new resident permits
already issued in the fir st four month s
1950 will undoubtedly beat any past year
since the end of the war. An unusual num-
ber of new business buildings are planned
and many are under construction at this
time. Business so far this year is equal
to last year. Spokane is one of the more
fortunate cities showing no decline.
The State of Washington has paid over
50,000 soldiers their bonus checks to date.
The checks average $384.00 each. This is
. probably one reason why business remains
good. A total of close to $80,000,000 will
finally be paid to some 175,000 veterans in
the state.
Operators in this territory are finding
business rather rough since the banishing
of the one-ball payout tables. Many of
the old-timers complain that there are too
many in the business and that some will
have to drop out before things will take on
a stable appearance. In the past anyone
with two or th ree good spots could call
themselves an operator. For instance, th ere
were over seventy men listed as operatoJ;il
last year in and around Spokane. Many are
finding that they cannot make a business
of it unless they expand their routes and
by so doing many have more money in-
vested in equipment than they realize, and
that five-ball amusement machine operating
isn't quite the same as the old lucrative
payout tables were. Diversification seems
the way out for those that have given it
a thorough study. Also, finding used games
at a reasonable price so that spots that
prove slow ca n still be covered at a profit.
Music men are finding it easier to please
the listening public with an ever increasing
number of new records on hand that are
really number one hits. The cash boxes
show a slight increase in weight as the
weather brings mOre people into places
of amusement and drink. Phonographs es-
caped the city tax which was placed on all
coin-opera ted devices at a recent cou ncil
meeting. Amusement games of all types
are taxed at $25.00 per year. A levy of
$15.00 will be charged for the remaining
part of the year. An age limit of sixteen
was agreed upon and all locations must
be approved by th e department of public
safety.
Spokane's parking meters, of which there
are some 2400, have passed the one-million
dollar mark since their installation in 1942.
JUNE, 1950
The monthly take is around $175,000.00.
Shuffleboard is holding its own
against the numer~us amu se ment
games which have e ntered the field in
recent months and is expected to ron
to a greater play next winter.
More of the bottle type vendors are
making their appearance with the coming
of warm weather.
Popcorn is slowin g, along with candy,
and will have to coast along while ice
cream and drink vendors have their day in
the sun. Ice cream and cup beverage ma-
chines are slow to make an appearance here
where the warm weather period is so short.
Cost of these machines is too great to in-
terest many in their operation.
A recent announcement by Governor
Langlie that th ere will definitely be a spe-
cial session of the Legislature brings up
hope that a new bill might pass, legalizing
one-ball payout machines. The session will
be called to secure more tax revenue. The
State is being forcocl into debt by its gen-
erous old-age assistance and public welfare
program. The millions brought in by the
machines up to the time they were outlawed
by a Supreme Court decision will no doubt
suggest a revenue measure equal to, if not
better than the old one. Clubs in operation
in most counties were paying a state tax
of 40% on their slot gross.
St. "oais
Reported by Myra Hilderbrantl
The month of April was reported as
"s urprising" by most St. Louis coinmen,
who had anticipated a much smaller pick-
up than actually occurred. Due to th e in-
Aux of many tourists early in the season,
who usually arrive in May, the entire Coin
Machine Industry enjoyed a shar p pickup.
Particularly concerned were venders, who
found cool weather plus large number of
tourists resulted in a winter-peak sale of
bar ca ndy and specialties. A like situation
was reported hy the cigarette vending
. group, who showed much enth usiasm over
the month's sales.
A
OO~M
wmmM
~
~~c~d
~
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Missouri Amusement Machine Assn., who
are planning larger outlays of equipme nt
at arcades, outdoor parks and other amuse-
ment centers to build up sli ghtly faltering
overall volume. All three of St. Louis's
large outdoor parks, including Chain of
Rocks, th e Highlands, Westlake, and others,
'have either installed new a rcades or en-
larged existin g lo cations. Ideal Novelty
Co., Olive Novelty Co. and ABZ Sales are
-supplying the equipment in each case.
"We expect that it will be necessary to
install more penny machines to keep col-
lections up," one prominent arcade op-
erator opined.
Coffee vendors are begin~ing to blossom
out in many St. Louis locations, predomi-
nantly industrial areas such as stores sur-
rounding International Shoe Co., Wagner
Electric Co., etc. Sales of 400 cups per
day are not unusual, according to American
Sales Co., which has installed several
Rudd-Melikian machines in St. Louis.
Limelight is swinging th e way of ice cream
vendors in the public parks, in baseball
stadiums, and in many loca tion s near major
bus transfer and stree tcar stop points.
Despite a cool summer this year, most
St. Louis candy venders are removi ng cho-
colate-coa ted bars early in th e seaso n, after
bad experiences in the hot months of 1948
and part of 1949. The 1949 summer was
cooler than most, but still operators report
serious losses through showing cho colate-
covered confection s overlong. With tem-
peratures well above 100 for as long as 50
days at a stretch, St. Louis is definitely
not a chocolate-vending market in th e
su'm mer.
"Little or no change" was reported by
cigarette venders questioned. Despite na-
tional trends toward new brand popularity,
most St_ Louis venders, such as John Gaz-
zolo of Star Novelty Co., report little or
no chan ge in vending calls or location
owner requests. Cigarette sales slack off
sharply in the St. Louis market, he re-
ported, following ·May 1.
Ideal Novelty Co., through president
Carl Trippe, reports that Rockola's new
Shuffle Jungle will appear in every arcade
which he services, along with new pin
games and skill games. Shuffleboard is
nearing the saturation point in the city,
according to U niversal Sales Coo, where
Tom Collins is finding it difficult to find
new location outlets.
Carl Trippe will visit Chicago May 21st
to attend the preview of the new 1950-51
Rockola phonograph.
Most important association activity for
May was a meeting held May 1 to consider
the new Con gressional bill threatening to
outlaw interstate shipment of gambling
equipment, machines and parts. It was
suggested at the Missouri Amusement Ma-
chine Assn. meeting that coin machine op-
erators wire their congressmen, in order
th at the bill will be clarified. Some more
exact terminology is . needed before th e
association can take a final stand, associa-
tion president Lou Morris stated.
Washington, D.C.
R e ported b y Roy S. Ramsey
Some local operators are concerned over
the Johnson bill which, besides its other
stringent restrictions, would ban gambling
devices entirely in Washington, D. C. and
on all federal property. Most of the bells
operating in th e local area are in military
clubs. If pin balls are included under the
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. 31

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