Coin Machine Review (& Pacific ...)

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The 204th Consecutipe Monthly Issue of
* The COIN MACHINE REV!E_W~ *J
For the wrong that needs resistance:
For the cause that lacks assistance;
For the future in the distance.
And the good that it can do!
Vol. 17, No. 12
July, 1950
OFFICE OF PUBLICATION:
IllS Venice Boulevard, Los Angeles IS, California
D Unkirk 4.8269, 4-7114
Editor and Publisher:
PAUL W. BLACKFORD
Executive Editor
WALTER W. HURD
JOHN FAY
CELIA MEDINA
Circulation Manager
Source Book Librarian
-Advertising Representiltives -
L YNNES & ASSOCIATES, Inc.
77 West Washington St., Chicago 2, Illinois
FRanklin 2·1809
General News Section .................................... 8·19
The Fight Against High Taxes .
Must Keep Rolling ..................................
Economic Picture .................. ......................
Comments by the Editors ................. ,........ ..
National Operating Reports ......................
Nation's Capitol ..........................................
Calendar of Even ts ....................................
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L YNNES & ASSOCIATES, Inc.
11 West 42nd Street, New York 18, New York
LOngacre 4·3474
-Contributing R eporters-
Washington, D. C.- R. S. RAMSEY
Cincinnati- GEORGE KEITH
Columbus- W. C. ARTHURS
St. Louis- MYRA HU.DERBRAND
Spokane--W. L. FERRALL
Seattle--W. A. PERINE.
SUBSCRIPTION RATES
1 year- $3.00
2 years- $S.OO
SOURCE BOOK- $l.OO per copy
Automatic Music ..... ... ......................... ..... ...... 20·24
Tips on Operating Music ............................ 22
The TV Problem ..................... ~ .................. 20
Review Record Ratings................................ 24
AutoJllatic Vending ............................ ............ 25-38
What It Takes To Be A Cup Vendor.. ...... :. 27
Business Paper Gives Vending Big Boost.. 2S
Merchandise Reports .................................. 2S
NEXT MONTH
ADVERTISING RATES
Page ...................... $130.00 Third page .............. $SO.OO
Half page.............. 70.00 Quarter page .......... 37.S0
One· sixth page ................ $2S.00
Advertising deadline 12th of month preceding date of issue.
Publication mailing date 25th of month preceding date of issue.
19S0 Report on Cup Vending Progress
An Ex·GI Makes Diversification Pay
Make Mine Coffee And ... ! How Operator
Zehm Does It in Cincinnati.
Tile COIN MACHINE REVIEW PLATFORM:
I. To loster and encourage localized public relations pro·
grams lor the good and wellare 01 the Industry.
2. To support adequate national trade associations and advo·
cate tbe formatioD 01 local and regional associations to
affiliate themselves with the national lor mutual benelils.
3. Promote. encourage ·and publicize a National Coin Ma·
chine Week. to be set yearly to correspond with the week
dnring which the n~tional Industry show and convention
is held.
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4. Promote. encourage abd publicize a National Automatic
Merchandising Week. to be set yearly to correspond with
the weeJc dnring which the national vending machine trade
c ODvention is held.
JULY, 1950
5. Encourage and promote standard distributing lirms and
practices within the Industrr whereby the maximum pro·
tection is guar.anteed the operator in the sales and servic-
ing ot Dew products.
6. To oppose unlair and discriminatory taxes 01 all lcinds on
coin-operated devices and services.
7. Urge the repeal ot ·the lederal excise tax on coin· operated
machines.
8. Encourage a uniform decimal system of coinage in all
nations to promote the use and export ot coin-operated de-
vices.
9. .t ncourage the w{der use ot coin operation on new devices.
services and inventions.
10. Publicize the immense benefits 01 coin-operated devices
and services to stores. laclories and establishments 01 all
kinds.
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