Coin Machine Review (& Pacific ...)

Issue: 1950 July

vendors is illegal puzzles Internal Revenue
Bureau officials. They point out that the
last time Congress amended the coin ma-
chine tax law such vendors were specifically
exempted from the gaming machine tax.
The New York court, however, ruled the
machines in violation of gambling laws.
Cigarettes Hold Well
Cigarette sales are holding up surpris-
ingly well, according to Agriculture De-
partment. The agency had figured there
would be a falling off from the all-time
record set last year. \ However, cigarette
sales for the first 1950 quarter were ahead
of the same 1949 period by almost 3%.
Operators can expect little change in
cigarette buying habits even if Congress
votes the proposed tax cut for economy
brands. Spokesmen for smaller ciggie firms
have stated that the cut would give them
no more than 5% of the national market.
Federal Trade Commission figures the name
brands now have about 97% of the market.
FTC supports the cut as an aid in reduc-
ing the present near-monopoly. Treasury,
however, opposes the reduction as a revenue
loss. There is a strong suspicion that Treas-
ury was coerced into its opposition by a
powerful member of the House Ways and
Means Committee who happens to come
from a state where most of the big tobacco
firms operate. When the reduction was first
proposed a couple of years ago, Treasury
wrote a report . endorsing the move.
Phono Record Prices
Justice Department's drive against price-
fixing in the phonograph record industry
should result in benefits to phono opera-
tors. The agency has struck hard and fast
at the practice in Pennsylvania and is in-
vestigating the situation in other major dis-
tributing cities. Its latest move was against
Philadelphia wholesalers and retailers. Four
wholesalers, including Decca and Capitol
distributors, and eight retail record stores
were indicted by a federal grand jury on
charges of conspiring to fix prices. Some
six months ago, Justice cleaned up the
Pittsburgh area by securing convictions. In
the earlier case, a specific point in the
indictment was a charge tliat prices were
deliberately kept high to music machine
operators.
The President's midyear economic report
due about the middle of July will be highly
optimistic. Product~en, employment, and
buying power have all been maintained at
high levels for the first half of 1950. The
President, however, will warn of the possi-
bility of a future slump ; he will point
especially to the drop in farm income, using
statistics in an attempt to gain wide ap-
proval for the Brannan farm program.
Since the report will be the last issued by
the President prior to fall elections, it will
emphasize the contributions to the national
economy made by the Democrats and mini-
mize the shortcomings. Truman will be on
solid ground in crediting the Administration
with keeping buying power high, but on
shaky soil when he attempts to justify the
continuing federal deficit,
One Operalor Says:
The first reply to be received in answer
to a survey of trade opinion came from
a state bordering on the Gulf. The ques-
tionnaire was sent out at the end of last
year as a part of the check on trade opinion
that THE REVIEW makes at regular intervals.
Digests of the various replies will be pub-
lished at intervals but the opinions in the
first return questionnaire received are given
below in full. The operator is known na-
tionally.
Question 1. Do you favor the trade mak-
ing an organized fight for the repeal of
the federal excise tax ($10 on phonos,
games and $100 on bells) before the next
Congress?
Ans. No, especially in the ease of
games and bells. A federal license
keeps these types of machines going
in a great many places. A federal
license on pin games should be a
maximum of $25 per year, whether
or not free plays are reimbursed.
Q. 3. Would you like to see freer credit
(financing) for operators in buying new .
machines during 195O?
Ans. There always has to be a tight
rein on coin machine financing, be-
cause operators for the most part in-
tensely dislike paying debts of all
kinds.
Q. 4. What special objective "for the
benefit of the Industry" would you like to
see the COIN MACHINE REVIEW fight for
during the current year?
Ans. Most important would be to
separate the federal license on coin
machines from bell machines, giving
a separate classification to pin games
whether they payoff or not. Also, ad-
vocate high licenses on pin games for
cities and suggest to mayors that they
use pin games for tax purposes.
Q. 5. National Coin Machine Week has
been listed with the U. S. Dept. of Com-
merce for next June 25-30. How do you
think the week should be observed?
Ans. There should be a large con-
vention and show in Chicago for
looking at new equipment, exchange
of ideas, etc.
Q. 7. Some operators say that lower liv-
ing costs for the consumer would do most
good in boosting the patronage of coin
machines; others say operators would be
helped most by reducing the costs of doing
business; others say operators can only
make more money by putting out more
machines. What do you think?
Ans. The cost of games is entirely
too high, especially 5-balls. Of all the
5-balls that come out during the course
of a year there are only four or five
that an operator can make money with.
Q. 8. How are "taverns and restaurants as
locations in your territory?
Ans. Taverns are gQod; restaurants
are just fah· at the present time.
Air Freight Lower On Machs.
CHICAGO-In a~ announcement of re-
ductions in air freight rates, United Air-
lines made substantial reductions in rates
on coin-operated amusement and vending
machines in eastbound shipments from eight
western cities to major midwestern and
eastern points. The purpose is to stimulate
eastbound shipments. The new rates include
a 20 per cent reduction in rate from Los
Angeles to Chicago and other eastern cities.
FAVORITE
of Operators
aud Mauufa~turers
DUO LOCKS
Throughout the industry Duo
means better quality and per-
formance. 3 sets of tumblers
(total of 14) make it practically
pick-proof. Many key changes-
exclusive, protected codes for
manufacturers.
TV"'"
.
;-tEN DE:R~ON
"Of course, Sam's low pric'e sare due to the
fact that he's outta the high rent district"
16
Operators-Write for details of
the Duo Registered Key Plan!
THE ILLINOIS LOCK CO.
808 S. Ada Street, Chicago
7,-"".
COIN MACHINE REVIEW
NATIONAL "On-Tlle-Spo.t"
OPERATING REPORTS
The PULSE BEAT OF THE COIN-MACHI NE IND,USTRY
Cinciil6lali
Reported by Geor ge Keith
General Motors cast a ray of optimism
over local Industry operations, with the
announcement it will hire around 2300
more men at about $1.40 an hour to help
turn out Chevrolets and Fisher bodies.
Although this firm does not utilize vend-
ing machines for the convenience of its
workers, some $130,000 added to the local
weekly payrolls will be reflected favorably
in vending receipts.
Making a nice recovery from the previous
month's slight relapse, automatic music
can be said to have held its own last month
in relation to last year.
Les Paul's Nola, Bob Hope and Marg
Whiting's Blind Date, and Bonaparte's Re-
treat, with Kay Starr, were among the best
nickel gatherers.
Amusement games also held their own,
while shuffleboard interest was heightened
by the State play-offs for the Peoria na-
tional meeting.
Shuffle-bowling did as well as could be
expected in competition with outdoor
amusements.
Soft drinks came right along, and gave
promise of doing as well this season, if
not better than last year's phenomenal
showing.
Three-column vendors did excep tionally
well, it is said.
An operator who places in thooters, office
buildings and industrial spots, says he
favors theaters, as they are open seven
days a week as opposed to the usual five
for the other types.
New locations are accepting cup ma-
chines in encouraging numbers, according
to · reports.
Milk operators report a gratifying in-
crease over the previous month , and show
no concern over competition with various
other drin ks.
Coffee continues to make steady gains in
favor, and since summer has been rath er
hesitant here, with the heat turned off in
all plants, a cup of java seems to be just
what the doctor had in mind.
The switch to summer bars has about
been completed and candy sales were very
good as compared with last month and last
year.
Cigarettes have resumed their regular
summer position in popular esteem, and
sales increased correspondiQgly over last
month , and compare favorably with those
of the same month last year. One down-
town drug store, which never indulges in
cut rates, is prominently advertising cigar-
ettes at 2 for 35, or $1.70 a carton, which
is th e chain store price.
Popcorn machines attracted more cus-
tomers than in the previous month, and
about the same as last year.
Chewing gum sales were only fair. From
personal observation there seems to be
nothing equal to bubble gum in appeal to
the youngsters, and the inference would
be that this item should appear more
frequently in the penny vendors.
Interest in nuts seems to have sagged
suddenly since last month, and sales were
not so good.
Record folk are definitely encouraged by
the way business is picking up. Sales to
operators indicate the latter are on th eir
toes as to the value of hits in their auto-
matics.
A magical change in receipts takes place
as soon as voice-letter machines are placed
outside in the entrance lobbies, and this
month found them doing an increased take.
Airport arcade receipts showed the re-
sults of increased travel for vacations, etc.,
due to balmier weather condition s.
During Twenty-Three Years
01 Leadership
Has Built
Am erica's Most
Profitable Gam e, !
Originators of
FLIPPER BUMPERS
Visit your Distributor regularly for first hand
news about the latest Gottlieb Releases.
11 40·1150 North Kostner Avenue
Chicago 51, Illinois
JULY, 1950
BUSINESS BAROMETER
JUNE
1950
Cin cinnatL __ .. __ .N
Columbus ____ . ____ .A
Los Ang eles ... _.B
St. Louis_._._. ____ ._ N
San Francisco __ . N
Seattle _. ___ . _____ . ____ B
Spokane ._ .. ___ . ____ .A
Wash .. D. C._._ .. N
B B N N N N N
NAN B NAN
B
B N N N N
B B N N B N B
A ANN N N N
B B X N A A A
B B N N N N N
N B X ANN N
N
N
N
N
N
A
N
N
N
B
N
X
N
X
N
X
N-NORMAL
A-ABOVE NORMAL
B-BELOW NORMAL
Outdoor arcades returns at resorts, have
only been commensurate with attendance,
which has not been very good up to this
writing.
Baseball attendance is off, and one of the
biggest circuses, playing here with the
added attraction of one of the kids' favorite
cowboys, played to very disappointing
crowds, when sell-out houses had been
confidently expected.
On the other hand, department stores
for the last week in May were ' 3 per cent
above the same week last year, with all
major cities in the 62 ci ty distri ct, showing
improvement.
-
Television . sales by percentages started
to fall off, but were still up 147 points.
In spite of conflicting figures, employ-
ment is high here and wages are steadily
keeping pace with th e cost of living.
Columbus
Reported by W . C. A rthurs
Shutdown of the giant Lustron Corp.,
local manufacturers of steel prefabricated
homes, and the dismissal of its 630 re-
maining employes came at a time when
the local labor market is booming. As a
result, the impact on the Columbus em-
ployment picture may .not be too severe,
according to the Ohio State Employment
Service.
Local employers expect a still further,
though moderate, increase in employment
during the next few weeks, it was reported.
Columbus manufacturers plan to hire about
800 more workers by mid-July, the em-
ployment center reported, and if their plans
materialize, the additional hirings will more
than offset the layoffs at Lustron. In one
month's time, the number of persons look-
ing for jobs through the Columbus em-
ployment center declined nearly 25 per
cent.
.
The research department of the Colum-
bus Chamber of Commerce reported th e
composite index of Columbus business
activity during April registered a six-tenths
-'per cent increase over March and was seven-
tenths per cent above April of last year.
Altogether, it seems that the ptedicted
upturn in business is here, although it
'. didn't slump too greatly except during the
steel and coal strikes. Varied industry in
Columbus helps to stabilize employment.
Another blow by the oil companies was
a second one-half cent increase in gasoline
prices. The latest increase followed by a
17

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