Coin Machine Review (& Pacific ...)

Issue: 1950 July

An Amazing New Jumbo Pinball
Game Wilh New Player's Choice Bullons
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PAUl. A. I.AYMON, Inc .
the New York Times, agree that the aver-
age level of business at the present time is
well above the first half of 1949. The high
level of employment reached by April this
year should be a great help to summ er
tourist trade.
A condensed report on business today and how
. A review of various reports on fa ctors
m th e general business picture follows:
present t r ends affect the Coin Machine Industry.
. AU~OMO~I~E~ - The industry con·
tInues ItS optImIstIC trend although summer
While urging caution, one finapcial paper recently described the 1950 means a slack in its high rate of activity.
boom as rolling merrily along. Some industries and many individuals and Automotive engineers in a recent conven.
firms are not getting a real share of the boom, but there is general agreement tion talked chiefly of automatic transmis.
sions a',lld new advances in engines. Costs
that the economic picture is at a high level.
seem certain to increase for motorists.
Some business leaders expressed the need for caution as July drew on A~ter declining for five months, the average
and a group of four prominent economists ventured a guess that a downturn . pnce of gasoline in 50 cities began to climb
in May, the average price on May 1 being
by 1951 seems probable.
cents per gallon. Tire prices have
For the Coin Machine Industry, the convention held by the American 26.6
been advancing also.
Coin Machine Manufacturers Assn. in Chicago, May 22-24, proved a tonic
BANKS-The banking business is good
for the business. It revealed more new machines than had been expected, and also making profitable gains. Official
report on last year shows assets of banks
that th e distributor ranks of the trade are
for th e military, in a growing foreign aid
at an all·time high, total loans up in spite
stable and ready to put more push into
program and in government money for a
of decline in business loans, and deposits
business, and also set a higher record for
bigger housing program. Everybody won-
high er; net earnings for banks in 1949
attendance th an had been expected. The
ders just what will be the end of all this,
gained about 12 per cent. Bank clearings
convention suggests that the Industry is
however, and this may be th e reason for
were increasing as of June I , Baltimore,
beginning to feel th e spirit of the general
expressions of caution and doubt that come
Seattle and Dallas areas showing the big-
business boom and that operators may be·
from business lea ders.
gest r~te of gain; bank clearings had de·
gin to get a better share of it.
The competition between " hard goods"
clined through April. Business loans have
- July and August are just ahead and
and "soft goods" is showing up decidedly
been declining for two months while other
these two months always bring some
in th e present picture and is an important
types of loans are in creasing.
changes in th e outlook of th e coin machine
item in the earnings of coin machine op-
trade and also the country as a whole.
era tors. A sh ift to greater spending for
BUSINESS FIRMS - Th e number of
Vacations and tourist trade are in order
"soft goods" had been expected by summer
new firms incorporated has been showing
and the gene ral tren d of plants. to close
but the shift had not come, according to
a month· to-month de~line this year, but
for a general vacation period is expected
reports available for this review.
the ra te still is above that for the same
period last year; the total for the first
to be widespread.
.
P eople are still spending their money
quarter of this year was about 20 per cent
Among all the reasons given for pros-
for autos, electric appliances, television
above the first quarter of 1949. The rate
sets, homes and hom e furnishings. This is
perity, there are two hi ghly debatable fa c-
now is well below the high rate of 1946,
a big fa ctor in today's business picture and
tors that seem to be winning for the time
however.
being:
accounts for some lines of business being
1. When business began to .slide last on the. downsi?e. It .hAS a lot to ' do with . The weekly rate of business failures is
now running about 202, co mpared with a
year, many said it was due to price de-
the com machIne bUSIness.
rate of 177 per week a year ago; but rate
dines and that a high price level was
Movie thea ters are still on the low side
of failures is still below the prewar rate.
needed to maintain:a high level of employ-
in attendance and it is not due to a de-
ment and trade. A rising price level has
pression, but rather that money· is going
CREDIT-Total co nsumer credit is soar·
come along and it seems to be a winning
for important things like homes and autos.
ing upward and about half of th e increase
theory for the present.
Taverns and other good locations for coin
is for autos. Government report for April
put the grand total of ConSlll;ner credit in
machines feel this trend.
2. Business leaders readily agree that
April at 18.6 billion dollars. National Assn.
governm ent money is doing much to pro-
Those reporting agencies that keep close
of Credit Men in recent convention sa id
'mote busir.ess activity, in appropriations
tab on business activity, like Barron's and
\
The Economic Picture
10
COIN MACHINE REVIEW
credit situation is still normal and not a
cause for alarm, bu t that present ra te of
increase should be watched.
The most optimisti c view of the present
credit and loan situation comes from sav·
ings and loan banks; they have been able
to meet the heavy demand for loans from
current receipts and have not had to dip
into reserves; they foresee continued low
interest rates and longer terms.
CONSTRUCTION- The boom stage in
new hom es is still on and th e experts say
it will continue through th e year ; financ·
in g seems ample on favorabl e terms. Op-
erators will be interested in the gove rn-
ment report that in April contracts for
business buildings began to make good
gains, j umping 137 per cent in that month
above April 1949.
CROP REPORTS-Most r eports in early
June continued favorabl e for bi g crops,
but it was still too early for crop news to
start a lower price trend on commodities.
The usual summer drought months are still
to be fa ced also.
EMPLOYMENT-At th e time of this
review the nation was encouraged by the
government reports for April and May
gains in total employm ent. The unemploy-
ment total in May dropped to a low for 13
months; the closing of schools and the
usual summer slack was expected to halt
the upward climb in total jobs temporarily
at least. Good news for operators was the
report that factory layoffs in April were the
lowest sin ce 1948 ; only about 18 workers
in 1,000 met layoffs in April this year com-
pared with 28 in 1,000 in April 1949. Fac-
tories are reported to be hiring new work-
ers at about the rate of 35 per 1,000 for
the first five months of thi s year. One
financial pap er reviews the situation by re-
ferring to "startling improvements in em-
ployment since March."
The number of teen-agers and of mar-
ried women ' seeking employment has
greatly in creased. Th e annual gain in total
number of workers is now put at 1,000,000
persons and reports say the gain in total
number of jobs is n ot that fast.
FOREIGN AID-This item is listed be-
cause it is important in the national busi-
ness pi cture and in furnishing business to
many factories. Later reports will show
what Congress does in' appropriating fund s
for increased foreign aid.
FREIGHT- Congress passed the O'Ma-
honey freight absorption bill which is said
to clarify the situa tion on selling goods at
delivered prices. It was a vi ctory for large
industries that had been expected.
INVENTORIES ~ Inventory buying by
fa ctories made real gains in May and the
rate was expected to continue through
June; firm s are said to be buying for longer
periods ahead now. Some thought the in-
creased buying was to catch up from the
steel and coal strikes ; firms are buying all
the steel they can get and even buying in
black markets. Rising price trends in-
creased the pace of inventory buying also.
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INCOME- A governm ent report shows
consumer income in March at th e $212,000,-
000,000 a year level, the gain being chiefly
in wages and salaries. Factory pay rate
climbed for five 1j1onths, reachin g average
weekly r ate of $56.89 in April, about $3
higher than a year ago. Increase was
largely due to longer work weeks, the
average in April runnin g at about 39.7
hours per week. An official report reveal ed
the serious fact, however, that output per
worker has been boosted by cost-cuttin g
machines and causes sh ifts in employment.
Output per worker is gaining fa ster than
the r ate of incr ease in jobs. Farm income
is . off considerably.
MATERIALS - Operators' ho pes for
even.tually low-priced machines are not be-
ing encouraged by the materials pi cture
-especially by the trend in prices of
metals. The price trend is definitely up-
ward. One report has the encouraging news
that the boom in metals may level off dur-
ing the summer. But ri sin g prices for
nearly all metals has led a general price
rise in many commodities and the effects
of the high cost of materials last for many
months. Reports of a tight steel supply
increase and some industri es are already
buying ah ead for September and find the
supply shortage increasing, with slower de-
liveries. Most reports say ma teri als prices
will increase for several months yet.
PROFITS-Corporation profits are still
on a rising trend which started late in
1949 ; the rate is still far behind the top
profit year of 1948, however. The cash divi-
dend total paid by corporations is also
increasing. The trend of 1949 still holds
- the increase in profits and dividends is
chiefly among larger firm s.
PRODUCTION-The two principal ba-
rometers published by business firms show
the level 'o f production increasing steadily
for most industries. Early this year factory
orders hit a postwar record for dollar vol-
ume and the rate is still rising. Industri al
output has increased for five straight
months, boosted by home building and in-
ventory buying. The output level is about
25 poi nts above the low point of last July.
Industries still on the low side are farm
equipment, shipbuil ding, railroads, coal
mining, textiles and others.
PRICES-Many said during the reces-
sion last year that prosperity can only be
maintained by high price levels. Th e price
level is now rising along wi th the increases
in general busin ess. Food prices are on a
risin g trend, although on May 15 official
reports showed the food price level to be
slightly below one year ago. Farm prices
are ri sing but the price level for farm
products in April and May was still below
parity.
It seems that th e price level had held
fairly steady for eight month s, then a slow
increase of about one point a week set in.
The experts do not expect a runaway in
price advances but th ey do expect the price
level to continue to rise for some months.
RETAIL TRADE - Retail trade gen-
erally is not gaining along with the boom,
except on building materials and appli-
ances. One trade magazine predicted that
June trade, would probably ho-ld even with
last year. Latest government report shows
such locations as fi lling stations and drug
stores holding on a level with last year,
while grocery stores, ea ting and drinking
places and others are below th e sam e time
last yeat in dollar volume.
WAR AND DEFENSE- Congress seems
certain to in crease the total outlay of gov-
ernment money for all phases of the de-
fense program, and business is stimulated
thereby. Reports on the actual probability
of a shooting war are too confusing to draw
conclusions.
A survey among small-town newspapers
in one state recently found nearly all of
them suggesting a shooting war with Rus-
sia after the U. S. plane wa s shot down
over the Baltic recently. If this is typical
sentiment for the nation, it will have a
powerful influence on Congress. None of
the small n ew s pap er~ mentioned that the
U. S. plane shot down was known to be
spying on Russian fortifica tions. It would
be impossible to estimate how much of th e
present boom can be credited to war and
defense plans but it is a definite part of
the picture.
The outlook is that the stimulus to busi-
ness from outlays for military and allied
purposes will continue for a long time, and
this fact may stave off any recession in
the next year or so.
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DISTRIBUTOR
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2024 N. RACINE AVENUE. CHICAGO 14, ILLINOIS
JULY, 1950
11

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