Coin Machine Review (& Pacific ...)

SEEBURG POLICY DESIGNED TO
PROTECT OPERATOR INVESTMENT
assemblies which now are available and identified as
Seeburg Scientific Sound Distribution.
The Wall·O·Matic "IOO"-an
achievement in itself-matches the
wizardry of the Select·O·Matic
"100"-100 selectiolu under 5 mu-
sical classifications-right 01 the
finger tips of the public.
Seeburg speakers to meet the re-
quirements of Scientific Sound Dis-
tribution in any location .
4 We will continue our poliey of keeping Seeburg
There is another consideration with which we must
cope in our planning for a better and more profitable
fucure in the music business for all Seeburg operators
and that is the confusion which exists in the record
business, commonly referred to as the "battle of the
speeds"; but in order to protect the operator's investment
in Seeburg "100" Select-O-Matic equipment in the years
ahead, here is our analysis of the various speeds and
Seeburg's answer to the problem:
1 The manufacture of 78 r.p.m. records will be con-
tinued by all manufacturers in the record business for
many years to come.-The reason for this is obvious
because all 78 r.p.m. records are standard, play on all
of the millions of turntables out in the field today and
offer an immediate volume outlet to all record manu-
facturers .
2 Long playing records offer exceptional advantages
in the recording of complete classical works on an
amazingly few discs, thereby giving an uninterrupted
rendition and in the desired sequence. We also feel that
the long playing record holds definite advantages in
the recording of complete scores from musical comedies
where the present number of records in an album can
be substantially reduced.
With due respect to the many outstanding attributes
of the long playing record, we do not feel that it will
ever be a factor in the coin-operated phonograph busi-
ness because the principle of the long playing record
opposes the basic principles upon which the coin-
operated phonograph business has been founded; name-
ly, a single s'election of music for five cents and each
specific selection subject to selectivity by the public.
3 The 45 r.p.m. record could, conceivably, in the years
factory production schedules slightly under our actual
sale of equipment in the field in order that we may
keep our inventory in a liquid position.-W e will con-
tinue our releases to suppliers on a thirty-day basis so
that the inventory in the field will never exceed a nor-
mal amount.-This is your assurance there will be no
excess Seeburg ~roduction which op,erators will be
asked to absorb beyond their normal and constructive
operating activities.
5 We believe new equipment should be placed by oper-
ators in good income locations only. We do 1lOt believe
l1ew equipmellt should be forced ill to low income locations.
6 We do not believe new equipment should be moved
from good income locations into the lower income lo-
cation group until the new equipment is paid out and
the operator has had a reasonable length of time to
enjoy unencumbered revenue from his top locations
ahead become a factor in the coin-operated phonograph
before finding it necessary to make replacements with
business because it has all the basic fundamentals which
a new model.
are required in our business.-However, this record
7 We believe that with the investment operators are will never be a factor in the coin-operated phonograph
making in locations with the Select-O-Matic "100" business until such time as public approval has been
Music System (the Select-O-Matic MI00A, the Wall-O-
placed upon it and public demand such that adequate
Matic 3W1 and the speaker equipment necessary to
stocks will be available in every record shop through-
Scientific Sound Distribution)-a contract for at least
out the country and supported by a complete 45 r.p.m.
12 to 24 months' duration and on a more favorable basis
catalog.
foithe operator should be negotiated with the location.
CONTINUED ON NEXT PAGE
OCTOBER, J 949
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