tested and proved in industrial-commercial installations
throughout the country before a single piece of coin-
operated equipment went out into the coin-operated
music field.
In 1949, the Select-O-Matic "100" mechanism was
introduced in the coin-operated phonograph industry
- a proved, perf ected, coin-operated mechanism - and See·
burg's thinking and planning back in 1939 became a
and we feel that this is the appropriate time to make a
statement of policy to all music operators, whieh will
evidence our good faith in trying to build a better and
more profitable future for all music operators who, by
their confidence in us, invest their money in the Select-
O-Matie "100" Music System.
Therefore, for the purpose of informing all authorized
Seeburg distributorships of Seeburg's future policies
with respect to the manufacture and sale of Seeburg
coin-operated phonographs and associated equipment,
all See burg distributors were called into session at the
Belden Stratford Hotel, Chicago, Illinois, on Friday,
August 26.
SEEBURG POLICY
The Select-O-Matic "100" Mechanism . Select-O-Matic principle tried,
tested, proved before its application to coin-operated music systems.
reality. - To progressive music men everywhere, this
marvelous mechanism has opened up new business op-
portunities. - To locations of every type, it has helped
to build business and to create good will.-To listeners
of every taste, every age from tots to teen-agers to old-
timers - this amazing development makes available to
them the music of their choice.
The Select-O-Matic mechanism is the simplest and most
service free mechanism Seeburg has ever built.-Based
upon field reports from thousands of installations
throughout the United States and from our export mar-
kets, the Select-O-Matic "100" Music System is the most
economical rtlusic system for the operator to operate;
and when properly programmed, has greater earning
potential than any other music system previously
developed.
It is our sincere belief that the Select-O-Matie "100"
mechanism is many, many years ahead of our industry;
6
1 Seeburg will deviate from the traditional policy of
yearly models in our business and will introduce new
models at less frequent intervals in the future.
2 Model M100A will not be changed in 19S0.-Frankly,
we see no reason for changing this model for the next
several years. We will not make any changes unless
they become necessary; and if we do make changes, due
consideration will be given to the effect of such changes
upon those who operate
See burg equi pment.- The
basic advantages offered
by the Select - 0 - Matic
"100" Music System are
such that for the first time
in our industry we find
o~rselves in position to do
a constructive selling job
on music to the public and
the necessity for cabinet
The Select-O·Matic " MIOOA"_ The
most revolutionary music system in
changes and miscellaneous
the history of coin-operated music.
100 selections cataloged under 5
non -productive features
musical classifications-plays 10
and 12-inch records-" music for
becomes of less impor-
everyone ,"
tance to all of us.
3 The same policy will prevail on our 100 selection
Wall-O-Madc-Model 3W1-and the various speaker
CONTINUED ON NEXT PAGE
COIN MACHINE REVIEW