Classic Mode

Coin Machine Review (& Pacific ...)

Issue: 1949 October

SEEBURG STATES
ITS POLICY
TO MUSIC O·PERATORS
,
Coin-operated music men everywhere, regardless of the equipment they have operated,
know that most of the worth-while product developments in the coin-operated phono-
graph industry have been introduced by Seeburg.- Likewise, they also know of the
constructive sales policies which have been fostere"d by the J. P. Seeburg Corporation
in our business over the 'p ast years.
It follows, therefore, that music operators should look to See burg to exert a con-
structive merchandising force which will lead them out of the wilderness of confusion
into a period of constructive and profitable operations.
It was in 1939 (10 years ago) that the idea of 100
selections was born.-It has always been our belief that
a broader music service to the public which would
permit our equipment to afford more listening pleasure
to more people of widely diversified musical tastes and
in different age groups - would result in more people
depositing more coins to hear the 'music of their choice.
In 1939, the Select-O-Matic "100" mechanism began
to take form and years and years of research and engin-
eering have been concentrated on the development and
perfection of the Select-O·Matic principle of playing
discs. - It has always been our conviction that the
Select-O-Madc principle is the simplest, most direct way
to make an adequate library of music available from
which a specific selection of music can be played in
a matter of seconds after that selection has been made
by the public - either at the phonograph or from any
remote point.
Before introducing the sensational Select-O-Matic
200 SELlCTION5-
FOR INDUSTRIAL-COMMERCIAL
MUSIC SYSTEMS
The Se'ect-O·Matic "200" Library. Select-O-Matic principle of playing
discs proved in industrial-commerclal installations throughout the coun-
try-forerunner of the Select-O-Matic "100" mechanism,
application could be made without using operators as
guinea pigs and asking them to bear excessive costs
throughout an experimental and testing period.-
SEEBURG DISTRIBUTORS AND THE SEEBURG
FACTORY ASSUMED THIS OBLIGATION; AND
DURING THIS PERIOD, SEE BURG DISTRIBU-
principle to the coin-operated music field, we assured TORS MADE INDUSTRIAL-COMMERCIAL IN-
?urselves of giving this mechanism the acid test by in- STALLATIONS AND SERVICED THEM WITH
troducing it in the industrial-commercial field, where a
THEIR OWN SERVICE ORGANIZATIONS, SUP-
mechanism is forced to run continuously for providing PORTED BY SEEBURG'S ENTIRE FIELD SERVICE
a constant musical background, or where it is subjected ENGINEERING STAFF.
to time clock control for full automatic operation.
During the entire year 1948, the Select-O-Matic mech- For the first time in the history of coin-operated music,
anism was withheld from the coin-operated phonograph a mechanism was introduced that had been tried,
field until Seeburg was thoroughly convinced that its
CONTINUED ON NEXT PAGE
OCTOBER, 1949
5
tested and proved in industrial-commercial installations
throughout the country before a single piece of coin-
operated equipment went out into the coin-operated
music field.
In 1949, the Select-O-Matic "100" mechanism was
introduced in the coin-operated phonograph industry
- a proved, perf ected, coin-operated mechanism - and See·
burg's thinking and planning back in 1939 became a
and we feel that this is the appropriate time to make a
statement of policy to all music operators, whieh will
evidence our good faith in trying to build a better and
more profitable future for all music operators who, by
their confidence in us, invest their money in the Select-
O-Matie "100" Music System.
Therefore, for the purpose of informing all authorized
Seeburg distributorships of Seeburg's future policies
with respect to the manufacture and sale of Seeburg
coin-operated phonographs and associated equipment,
all See burg distributors were called into session at the
Belden Stratford Hotel, Chicago, Illinois, on Friday,
August 26.
SEEBURG POLICY
The Select-O-Matic "100" Mechanism . Select-O-Matic principle tried,
tested, proved before its application to coin-operated music systems.
reality. - To progressive music men everywhere, this
marvelous mechanism has opened up new business op-
portunities. - To locations of every type, it has helped
to build business and to create good will.-To listeners
of every taste, every age from tots to teen-agers to old-
timers - this amazing development makes available to
them the music of their choice.
The Select-O-Matic mechanism is the simplest and most
service free mechanism Seeburg has ever built.-Based
upon field reports from thousands of installations
throughout the United States and from our export mar-
kets, the Select-O-Matic "100" Music System is the most
economical rtlusic system for the operator to operate;
and when properly programmed, has greater earning
potential than any other music system previously
developed.
It is our sincere belief that the Select-O-Matie "100"
mechanism is many, many years ahead of our industry;
6
1 Seeburg will deviate from the traditional policy of
yearly models in our business and will introduce new
models at less frequent intervals in the future.
2 Model M100A will not be changed in 19S0.-Frankly,
we see no reason for changing this model for the next
several years. We will not make any changes unless
they become necessary; and if we do make changes, due
consideration will be given to the effect of such changes
upon those who operate
See burg equi pment.- The
basic advantages offered
by the Select - 0 - Matic
"100" Music System are
such that for the first time
in our industry we find
o~rselves in position to do
a constructive selling job
on music to the public and
the necessity for cabinet
The Select-O·Matic " MIOOA"_ The
most revolutionary music system in
changes and miscellaneous
the history of coin-operated music.
100 selections cataloged under 5
non -productive features
musical classifications-plays 10
and 12-inch records-" music for
becomes of less impor-
everyone ,"
tance to all of us.
3 The same policy will prevail on our 100 selection
Wall-O-Madc-Model 3W1-and the various speaker
CONTINUED ON NEXT PAGE
COIN MACHINE REVIEW

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