SEEBURG STATES
ITS POLICY
TO MUSIC O·PERATORS
,
Coin-operated music men everywhere, regardless of the equipment they have operated,
know that most of the worth-while product developments in the coin-operated phono-
graph industry have been introduced by Seeburg.- Likewise, they also know of the
constructive sales policies which have been fostere"d by the J. P. Seeburg Corporation
in our business over the 'p ast years.
It follows, therefore, that music operators should look to See burg to exert a con-
structive merchandising force which will lead them out of the wilderness of confusion
into a period of constructive and profitable operations.
It was in 1939 (10 years ago) that the idea of 100
selections was born.-It has always been our belief that
a broader music service to the public which would
permit our equipment to afford more listening pleasure
to more people of widely diversified musical tastes and
in different age groups - would result in more people
depositing more coins to hear the 'music of their choice.
In 1939, the Select-O-Matic "100" mechanism began
to take form and years and years of research and engin-
eering have been concentrated on the development and
perfection of the Select-O·Matic principle of playing
discs. - It has always been our conviction that the
Select-O-Madc principle is the simplest, most direct way
to make an adequate library of music available from
which a specific selection of music can be played in
a matter of seconds after that selection has been made
by the public - either at the phonograph or from any
remote point.
Before introducing the sensational Select-O-Matic
200 SELlCTION5-
FOR INDUSTRIAL-COMMERCIAL
MUSIC SYSTEMS
The Se'ect-O·Matic "200" Library. Select-O-Matic principle of playing
discs proved in industrial-commerclal installations throughout the coun-
try-forerunner of the Select-O-Matic "100" mechanism,
application could be made without using operators as
guinea pigs and asking them to bear excessive costs
throughout an experimental and testing period.-
SEEBURG DISTRIBUTORS AND THE SEEBURG
FACTORY ASSUMED THIS OBLIGATION; AND
DURING THIS PERIOD, SEE BURG DISTRIBU-
principle to the coin-operated music field, we assured TORS MADE INDUSTRIAL-COMMERCIAL IN-
?urselves of giving this mechanism the acid test by in- STALLATIONS AND SERVICED THEM WITH
troducing it in the industrial-commercial field, where a
THEIR OWN SERVICE ORGANIZATIONS, SUP-
mechanism is forced to run continuously for providing PORTED BY SEEBURG'S ENTIRE FIELD SERVICE
a constant musical background, or where it is subjected ENGINEERING STAFF.
to time clock control for full automatic operation.
During the entire year 1948, the Select-O-Matic mech- For the first time in the history of coin-operated music,
anism was withheld from the coin-operated phonograph a mechanism was introduced that had been tried,
field until Seeburg was thoroughly convinced that its
CONTINUED ON NEXT PAGE
OCTOBER, 1949
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