Coin Machine Review (& Pacific ...)

Issue: 1949 October

REGIONAL BUSINESS REPORTS
Cincinnati
While general automa tic vending business
remains below normal , from several quarters
came encouraging news. Orders' received
by heavy industries indicate calling back
to work of a considerable number of em-
ployees.
Many eI's, it is repo rted, who were em-
ployed during the summ er are returning
to school , a nd th eir pla ces are being filled
with hitherto unemployed.
Autom atic mu ic was just about as good
as last month, hut several operators noted
a decided upswing in patronage at taverns.
Incidentally, a public school h as instelled
a n automa ti c music box a an aid to
curbin e juvenile delinquency.
Shuffi~boaTils attracted increased playas
the hot weather abated, alth ough no rar-
ticular activity toward spo t expansion has
as yet been observed.
A few cool days in the latter part of
August prevented oft drinks from hecoming
above normal in sales, but condi tion s can
be reported as very sa tisfacto ry for th e
month as a whole.
Coffee continu es to sell very well, nnd th p-
expansion of placinj!s i j!oing forward
stealHly. In many cases th e java machines
are flanked hy doughnut vendors which had
a corres pondin gly good take.
Milk ~ale, too, have held UD well.
Another hike of nne cent a Quart, retail.
went in to effect eDtember first, to eaual
the record high , and th ere is a question as
to whether venders can continu e to sell
pin ts at th e present 12-cent price.
Candy is still in th e below normal listinj!,
but tli e cooler nights stimulated sales some-
what. Th e ch a nge from sum mer to standard
bars is also expected to boost sales:
Cij!arettes co ntinue to be th e favori'tes
they have always been in tense times. As a
result, th e sales in vendinj! machines were
very good in the past month, with weather
and spotty employm ent h elping, rath er than
hindering consumption of th e fags.
Cigars in ma ch ines did not do as well as
the cigarettes. The exper ience h ere has been
that cigar smoking falls off during th e
summer, and picks up gradually as fall
and winter set in.
Pop corn responded to the stimulus of
lower temperatures and picked up as well
as had been expected, with th e ou tlook for
a very j!ood season ahead.
Chewing gum and nuts both remained off
seasonally, but a re expected to improve
from here out.
Sales of records to operators showed a
definitely encouraginf! increase, a good ba-
rometer as to cond iti ons in the automatic
music field.
All kinds of cale, part icularly those in
the big chain stores, were patronized well
last month.
It is believed that th e outdoor arcades
wound up th eir season in the black, with
voice-letter machines doing a highly profit-
able business.
The employment picture is brightening.
Of two hundred jobs for women at 80 cents
an hour, there were only 17 appli cants.
These were hi gh-type factory assembly jobs.
George Keith
Columbus
Payrolls of major Columb us industries
and businesses were reduced 4 per cen t in
th e past 12 months, th e Ohio State Employ-
ment Service ha reported. Non-manufac-
turers accounted for th e employmen t dip
OCTOBER, 1949
• • •
last May and June. A total of 107 concerns
relea ed 1420 persons.
During thi s same period, average weekly
earn ings of Ohio workers gained fraction-
ally, according to figures compiled by Ohio
State University' Bureau of Business Re-
search in co-operation with the . S. Bureau
of Labor Statistics.
Cooler weather in the last two weeks
of August and ea rly September brought
an upturn in department store sales, off-
settin g to a con iderable ext ent the unfavor-
able sales record of previous weeks, ac-
cordi ng tQ the Federal Reserve Bank in
Cleveland.
Fall weather has brought with it the
usual closing down of resort operations,
such as nearby lake spot. Indoor recreation
will be on hand more a nd more as cold er
weather comes along, so music box bu iness
and pin games will see renewed activity.
Automatic phonos have been blithely Tun-
ning on and th e fall f ootbal1 season means
that th e coin phonos will be kept busy at
th e various din in g and dancing locales,
wi th coll ege songs very popular.
Pin games should pick up with the fall
ports season beginning. Throu/lh th e sum-
mer they have suffered from lack of play,
as is usually the custom. Legislation has
been rather slow during recent weeks, as
concern s- th e amusement ga mes, but the fall
season should see more of th e "crusaders"
come out aga in a nd try to set up ome
more stran gling legislation. Th ere was quite
a bit of th e same during th e p~st spring
sea on, but summer's heat drove most of the
"agin-ers" out of the legislative hall s into
th e outdoors.
BUSINESS BAROMETER
September
1949
Cincinnati __________ B
Columbus _______ . __ B
Los Angeles ______ N
St. Louis ____________ .. N
Wash., D.C ________ N
B
N
N
N
N
B N N B
N NAN
NAB N
N
N
BAN
N N B N
N N N N
N N N N
N
B
N-NORMAL
A-ABOVE NORMAL
B-BELOW NORMAL
Shuffieboard players are still holding fast
to the relatively new sport, with additional
locations being added slowl y. This game
sh ould also get th e fall inoculation of added
play, and should be t~ e target for many
football fans after the bIg game_
Cup vendors have been kept bu y through
th e entire summ er, as h ave the bOllle
machine . Soft drink have expe ri enced
good and brisk sales all through th e hot
month and are continuin g to do so, even
tho the chill is said to be here_
Milk prices wen t up a cent recently, but
the effect ha s not been very far-reaching.
The retail price of a quart is still three
cents below last year's high at thi time. It
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29
should remain rather stable, observers pre-
dict-
With cool weather, candy sales have
picked up. The advent once more of the
chocolate - covered bar has taken place.
Summer candies are being cleaned up and
the "gooier" confection is taking its place
in the vending channels.
William D. Bailey, supervisor of the ex-
cise section of the Ohio Dept- of Taxation,
disclosed that cigarette tax stam p sales
for the month of Augu t were up 147,978
over the same month last year. Total sales
for the month this year were $1,660,165,
while ales in August 1948 totaled 1,512,187.
For the year to-date, total sales of the
tax stamps are $11,811,398. For the similar
eight-month period of 1948, sales amounted
to $11,613,860. This represents an increa e
for the period this year of 1.70 per cent-
Beer sales for the month of August for
the .entire state were up slightly, but for
the eight-month period, Bailey reported
sales of the 3.2 product were off more than
10 per cent- For higher a lcohol beer, sales
[or the first eight months are up almost
eight and one-half per cent- This shows that
tavern business has not suffered so greatly.
In the nut and chewing gum field busi-
ness has been around normal for the season,
with some Labor Day activity. The latter
holiday helped stamp machine business
somewhat, but the coming holidays will do
more in that line. Scales are doing as well
as can be expected, with more people keep-
ing tab on what the summer red ucing
.
schedule did to their waist lines.
J. P . Seeburg Corp. has appointed Shaffer
Music Co_ in Columbus, Wheeling, W. Va.,
and Charleston, W . Va., to cover territory
formerly covered by Southern Automatic
Music Co., Inc., along with the S. L. Stiebel
Co. of Louisville, Evansville, Ind., and Nash-
ville.
W. C. A rthurs
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NORSOAMERICA
356 South Broadway
Los Angeles , Calif.
MAd ison 6· 3746
Cable Address: NOSOAM
30
Los Jlngeles
The fall up-grade in bu iness i making
itself felt in most branches of the Industry.
Music has crawled out of its low-gross
hole and aided by declining television-in-
bar intere t, is moving forward: Shuffieboard
continues to hold up exceptionally well in
comparison with other types of amusement
devices. Two large operators peg the aver-
age gross from 20 to 25 per week.
The end of the torrid spell and incoming
cool weather brought forth a sharp hypo
to candy bar machines, while cigarette
gro s remains steady and healthy.
St. Louis
An "unseasonal" increase in coin machine
equipment sales was in evidence in St. Louis
during Augu t, most distributors reporting
an unsuspected demand for machines which
seldom occurs during the "dog days" of
hot summer weather. Buying was I!eneral,
with the need for new vending equipment
particularly pronounced, according to Olive
ovelty Co., Ideal ovelty Co. and other
major-scale distributors. While normally
vending routes are reduced sharply during
hot weather, the large amount of air con-
ditioned outlets in the St. Louis area has
made it possible to vend candies which
otherwise would melt during June, July
and August.
Shuffieboard sales have cooled off a bit
during the past four week, Universal Dis-
tributing Co. reports, largely as tbe result
of saturation of logical locations. Almost
every tavern in the St. Louis and St. Louis
County di tricts, which is large enough to
accommodate a shuffieboard table, i already
equipped, and selling organizations are con-
centrating on electric automatic scoreboards
and other accessorie . The new St. Louis
Shuffieboard League, a conference which
will include and organize play in all St.
Louis locations, began play September
12th. Location owners are being furnished
rule book and score sheets by five dis-
tributors in the city, and there will be
scheduled play 011 two to five nights per
week at most locations. Tom Collins, of
Universal, aided in setting up the system,
which has the sanction of the national
as ociation.
A notable sufferer in collections during
August was the penny arcade field, in-
cluding those at Chain of Rocks Park,
Highlands Park, etc., which usually hit
peak volume in the month. Becau e of a
sharp increase of polio in the St. Louis
area, and grave newspaper warnings, most
parents are keeping their children away
from congested areas, such as public parks,
and the penny arcades have suffered. Carl
Trippe, Ideal head, reports far more adults
in each arcade than children, a highly
unusual situation.
Offsetting this, a boom crop in cotton
in Southern Missouri, routes from St. Louis
south to Cape Girardeau have shown record
collections, and many music operators are
extending their strings in that direction.
Jefferson City Amusement Co. in Jefferson
City, has bought 24 new phonographs for
location in Southern Missouri towns.
Bitter complaints against the falling off
of phonograph collections in taverns equip-
ped with televi ion are voiced by C. W.
Cermak, veteran St. Louis music operator.
"Collections are down as much as 75%
in some locations," he stated. "Particularly
where the tavern owner operates the tele-
vision et from 6:00 p.m. until 9:00 or 10:00.
We know that many people would rather
listen to tbeir favorite tunes than see a
televi ion performance or baseball, and have
been asking location owners to check their
customers, to see which they'd rather have.
Invariably, the group in the tavern prefers
the music, with the exception, of course,
of Cardinal baseball games during the pen-
nant drive going on right now."
Cermak is planning to mimeograph some
forms on which tavern customers can check
either "television" or "juke box" when the
slips are distributed around the bar or
booths in tbe late evening. This system,
he urges other operators, will help to bring
collections back to normal. "If something
like this isn't done, the operator in television
equipped cities will find that a lot of his
phonographs won't pay their way" he said.
R o bert L atimer
Washington, D. C.
With fall in the air in the nation's
capital, operators are awaiting the expected
relief from a generally poor summer. Re-
sumption of activity in bowling alleys,
billiard parlors, skating rinks and other
indoor activities is expected to help a lot.
Those operators with vending machines in
schools are ready for a bang-up sea on,
since more kids tban ever before are
crowding corridors.
An exception to the poor summer season
must be noted for beverage dispensers.
Helped along with above normal sales for
the hot months, Spacarh of Washington
chalked up its highest grosses in the past
ten years for the first eight months of
1949. Aiding no little was the performance
of the dispen er located in Keith's Theater.
According to manager Bayne Phipps the
machine put out 2,100 drinks on a recent
hot day and regularly averages close to
1,000 daily.
For the winter season, Spacarb expects
to have ou p dispensers on location. The
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COIN MACHINE REVIEW

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