A One Man Hand
Operated Loader
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50 % SAVINGS IN LABOR
LOAD CAPACITY 600 LBS.
FITS ANY PICK·UP TRUCK
EASILY INSTALLED
De:uxe Model Shown Abov e
$119 75
(F. O . B. Los Angeles}
~VENCORP.
2828 Newell St., Los Ang eles 26, Calif.
The New
tion·· while other fields of expans ion can·
tinue to be somewhat stable.
The WSJ repo rted that many of the large
soft drink firm s are trying to expand into
new mark ets, and thi s would include wider
use of vendor for most of th e firm s. Most
of th em are in creasing the number of
their fran chi sed bottlers-and thi s ha s
meant emp hasis on non -selective vendors.
Hires reported th at root beer sales were
running about 20 per cent above th e sum-
mer months of last year, the main period
for root beer being from May to September.
Expansion in th e soft drink trad e is in -
dicated by a total of about 6,907 bottling
plants now a compared with 6,803 last
year. Wh en it i recalled that predictions
of bankruptcy were bei ng made for th e
bottling indust ry six month s ago, this is
n;a] recove ry.
In the co mpetit ive struggl e among soft
drink firms, bottlers turned to vendors
during th e previous two years in great
numbers and " took over" th e field so me-
wh at from private or ind ependen t operators.
Bottlers co ntinu e to dominate in the use
of soft drink vendors but a definite trend
set in last year tow a rd the private operator
who uses the cup type of machine and
this trend has gained some during th e
cu rrent year.
But bottlers th emselves have also turned
more and more to cup vendors, although
th e bottle machine is still the favorite,
naturally for bott lers. The issue has been
divisive in the soft drink industry to th e
ex tent that only bottle types of machines
will be pe rmitted to display at th e 1949
co nvention of th e bottling trade.
Th e American Carbonator and Bottler,
trade paper, recen tly sa id, however, that
" to vend by cups or not to vend by cups
is a que tion which i becoming increas-
ingly important to bottlers everywhere."
"BUNTER"
Nets up to 75c of Every
Dollar You Take in!
" A real money-maker (rom the moment
you install i 1" . That's wh ... ~ operators
say about the new UHunter". But
that's not all. Look at these two fea-
tures. 1. No coin return. 2. No gum
dispensed unless the player wants it .
That's why many report a net of 75c
out of every SI the "Hunter" takes in.
Can you heat that [or a "Gold Mine"?
Order now through your jobber or write
for ill ustrated literature.
And He re's Another Winner!
Only $45.00
F.O.B. AURORA
The New "CHARM KING"
+
Ball Gum
Charms = $ $ $
The Kids Re ally go for THIS one because it
DISPENSES BOTH GUM AND CHARMS
*Only $13.95 F.O.B. Auro ra , III.
All kids go fOI Cum Balls. And they all go for Charms. So here
i!l a dispenser th at gives them both for a single coin. This com·
bination. double-barreled machine keeps the money pouring in when
run-of-mine dispensers no longer attract attention. It's a winner
any tim e, anywhere . Big demand predicted, so order now for im-
medinle delivery.
*Othel's low as $10.55 in quantities. "Hot NuC', Nut and Ball Gum
Vendors )('-5c-2 for Ie. U. S. and Foreign Coins.
SILVER KING CORP.
622 Diversey Parkway
28
Chicago 14. Illinois
Thus, it would appear that up vendors
vs. bottle vendors may become a leading
topi c in the trade this year, displacing the
highly co ntroversial question that arose la t
year about selective vs. non-selec tive bottle
vendors. The soft drink trad e paper repo rts
that so me bottlers have found that cup
vendors boost bottle sales, and that th e
multi-flavor cup vendors are a mean s to
beat th e competition of th e one-flavor bottle
machine being placed by th e big com-
panies.
Co t of materials have shown a tend ency
to decline this year and that has been of
co nsiderabl e encourageme nt to the so ft
drink industry. Flavors we re a mong th e
first items to show price declines when
prices in genera l started downward ea rly
in 1948 and th ey co ntinue to remain well
off from th e inflation peak. Bottles crown s
and equipment remain high , but ca rton s,
cases, truck s, etc., are lower. Sugar is a
real problem since it has tended to in-
crease in price thi s year ; freight rates on
sugar were also recently hiked.
Soft drink prices to retailers are re-
ported as remaining the same as la st year,
or abo ut 80 cents per case of 24 eight-oun ce
bottle. Cost of pJ·oducing th e case is sa id
to be abo ut 37 to 45 cents and bottlers also
must deliver, a th e bottler's margin is said
to be small.
Soft drink sales vary considerably ac-
cording to terr itory and th e U. . Census
report on soft drink manufactures for
1947 wa s made available in deta il late in
August. The full report gives regional
breakdowns and comparisons on so ft drink
production and sales for 1947. The Census
Bureau issued a summary of this repo rt
last March 'and th e complete report is
now available.
The big ' rev ival in th e soft drink trade
has given ne.w encou rage men t to th e firms
th at manufacture soft drink vendor and
also to those ind epend ent operators that
have entered the field. Vending machines
have made headway in distributing oft
drinks during th e postwar years lIS in no
other type of merchandise and thi s trend
is likely to continue for another year.
National Peanut
Week In February
WASHI GTO -The
ational Peanut
Council has designated next February 5-11
as ational Peanut Week and has asked
all who sell or market peanut, or peanut
products to give the week a boost.
As in past promotions of the peanut
week, the industry will put stress on ales
in retail tares and also in various produ cts,
uch as candy and peanut butter. Th e
peanut vending trade ought to proffer its
cooperation and also ask for recognition.
Still Fighting Pa. Tax
HARRISBURG, Pa.- The
oft drink
trade wages an in cessant battle again t th e
state tax of one cen t on eac h 12 ounces of
bottled drinks sold. A test of the con ti-
tutionality of the law is pending in the
Dauphin County Court which is expected
to go throu gh the appeal courts.
Lead ers in the soft drink trade say that
th e unu sually hot su mmer actually saved
th eir business this year, or many bottlers
would have been forced out of business,
Th e real injury done by th e tax is in
forcing the trade to raise soft drink prices
so that retail level will go above five cents.
Th e public will not pay more than a nickel
for soft drinks, leaders say.
Alco-Deree Appoints Blake
CHICAGO - Alco-Deree, Inc., has ap-
pointed Cliff A. Blake of Blake Sales, In c ..
a distributor in the 11 weste rn states.
COIN MACHINE REVIEW