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1429-31 W . Pico . Bvd .. Los Angeles 15. Calif_
fall .outlook for various phases of the In-
dustry suggests the following:
1. The past summer seemed definitely to
level off the boom in shuffleboard_ A decided
weeding out of manufacturing firms in this
field has been reported, with a comparative
few of the more stable firms remaining.
These firms announce they will continu e
an aggressive program to expand shuffle-
board to all parts of th e country and to
promote popular interest in the game.
Leagues and tournaments will be the spear-
head for increasing public interest and
manufacturers will push this kind of pro-
motion, although it is expensive.
Some cities and territories report that
all locations having room for shuffleboard
already have one or more games. But th ere
. are many areas still with few boards. The
sales of equipment has shifted strongly to
scoreboards, etc. Popular interest can and
is still being increased in shuffleboard.
2. Led by a cooperative committee. of
active music associations, and by at least
two manufacturers of phonographs, the
music division of the trade has started off
in real form for action. Optimism has in-
creased in all parts of the music business
and operators are setting out to solve their
own problems. A first national convention
for music operators is in the offing.
Reductions in cost of records is reported
to have helped music operators to begin
paring down high postwar costs, and the
operating front is reported more stable than
at any time since the end of the war.
TV still poses problems but operators have
learned how to meet competition. Manu-
facturers have stud ied market demand care-
fully and plan not to overproduce on equip-
ment.
3.' The pickup in pin ball games was
marked by all the pioneer manufacturers
in this field announ cing attractive new
games for th e trade. It is a united front
which will offer operators a variety in games
to choose from, and all of them have new
player appeals. A "revolutionary game" may
be missing but there is plenty of appeal in
the new offerings. A seasonal trend to col-
lege sports in playing theme is evident.
4. Consoles and bells had a boom soon
after the war ended, and then demand
leveled off. Signs have accumulated that an
increased demand for th ese machines will
mark the coming months, and in some terri-
tories with full legal status.
5. The principal types of vending ma-
chines, with exception of soft drinks and
ice cream, are stimulated by the cooler
season. The vending trade is also being
aided by the general plans for th e annual
convention of the National Automatic Mer-
chandising Assn. in November. There are
merchandise supply conven tion s ahead also
which will aid automatic merchandising,
including the soft drink, ice cream and
pop corn trade conven tions.
Soft drink vendors were greatly aided
hy an unusually hot summer, hut neverthe-
les~, the postwar boom in placement of
bottle type vendors seems to be leveling
off. Cup vendors seem likely t.o gain next,
will bear watching, for even bottlers are
turning to the cup type. The advance in
cup type machines will be aided by in-
creased placing of coffee and soup vendors.
Candy bar and cigarette vendors, two
very stable types in th e vending world, have
problems in the national picture that may
delay the needed expansion and placement
of modern machines in these fields, The
candy industry reports that national sales
of candy bars is leveling off, and some re-
ports suggest that a similar condition may
also appear in consumption of cigarettes.
Much depends also on employment over the
nation and the activity in industrial loca-
tions.
Machines for vending hot coffee and soup
will demand increasing interest, also milk
vendors. The prolonged boom in bulk ven-
dors is said to have leveled off during the
current year. Reports on pop corn vendors
are spotty.
6. The whole Industry will be confronted
by decided regional differences in condi-
tions, earnings on machines, and business
a.ctivity. The national picture still shows
a ~general adjustment under way and the
patronage of coin machines is affected by
it. Operators in various territories will have
marked ups and downs for the next several
months, depending on how regional business
activity goes.
But there is strong faith and optimism
in the general progress of the Industry
as a whole.
Tile COIN MACHINE REVIEW PLATFORM:
1. To loster and encourage localized public relations pro·
grams for the good and well are 0/ the Industry_
2. To support adequate national trade associations and advo·
cate the formation of local and regional associations to
a/filiate themselves with the national/or mutual benefits.
3. Promote. encourage and publicize a National Coin Ma-
chine WeekI to be set yearly to correspond with the week
during which the nationcd Industry show and convention
is held.
4.
10
Promote. encourage and publicize a National Automatic
Merchandising Week. to be set yearly to correspond with
the week during which the national vending machine trade
convention is held.
5. Encourage and promote standard distributing firms and
practices within the Industry whereby the maximum pro-
tection is guaranteed the operator in the sales and servic-
ing 01 new products.
6. To oppose unfair and discriminatory taxes of all kinds on
coin-operated devices and services.
7. Urge the repeal 0/ the federal excise tax on coin-operated
machines.
8. Encourage a uniform decimal system 01 coinage in all
nations to promote the use and export 01 coin-operated de-
vices.
9. ,encourage the wider use of coin operation on new devicesl
services and inventions.
10. Publicize the immense benefits 01 coin-operated devices
and services to stores. factories and establishments of all
kinds.
COIN MACHtNE REVIEW