Coin Machine Review (& Pacific ...)

Issue: 1949 March

WHY PAY MORE?
/lel*culeJ
-THE ORICINAL BLACK TOP-
IS TI1E LOWEST PRICED QUALITY
SHUFFLEBOARD ON THE MARKET
$365 00
$195 00
GUARAN TEED FOR ONE YEAR AGAINST
WARPING AND CRACKING
18-20-22 FT.
BLACK TOP
7 FT. REBOUND
BLACK TOP PLAY FIELDS TO RE-
PLACE WARPED AND SPLIT MAPLE
PLAY FIELDS
$190.00 ea.
ALL
PRICES
F.O .B.
LOS
ANGELES
DISTRIBUTORS! A FEW TERRITORIE'S STILL OPEN.
INQUIRE TODAY!
HERCULES SHUFFLEBOARD CO.
204 S. WESTERN AVE.
LOS ANGELES 4, CALIF.
Phone DRexel 4274
manufacturers and cor porations generally
set recor ds profitwise last year, but small
firm s generally failed to come up to 1947.
Small firm s seemed to get squ eezed most
heavily in the first half of 1948. Dividend
payments climbed to an all-time peak last
year.
PRICES - This subj ect was introduced
in th e fi rst part of this column. Reporting
agencies emphasize over and over that
pri ces are on the way down . In some in-
dustries the decline has been as mu ch as
40 to 50 per cent, and declines of 20 to 30
per cent are said to be quite comm on_ A
decline of about 5 per cent in th e general
pri ce level may hap pen, many ex perts pre-
di ct; some say the year may brin g a 10
per cent drop in th e general price leveL
But everybody emphasizes th at a general
price break, as in 1920-21, is not in the
cards.
Farm commodities seemed to get another
slash about the sam e time the commodity
break occurred last year; a year ago th e
break caused a wave of national jitters,
many saying the recession is here. Before
. the recent crash in grains, prices on farm
pro ducts were runnin g about 13 per cent
below th e level of Janu ary 1948.
Opera tors are gettin g a taste of what th e
general price declin e means, in such trends
as a drop in candy bar prices_ Cigarettes
will pr,?ba bly be th e last merchandise item
to react to th e downwa rd pri ce trend _
RETAIL TRADE - Reports generally
emph asize the fact th at stores, got a good
response in J anuary to lower p ri ces_ More
recent reports emphasize that stores in the
bi g cities are seeing a new decline in sales,
and they think it may result fro m decline
in money ci rculation_ If this drop in the
total volum e of mon ey in circulation affects
store trade, it may be expected to reduce
M ARCH, 1949
amendm ents, but ' conclusive re por ts were
the patronage of coin ' machines also. The
not avail abe in time for this issue.
experts are puzzled about the decline in
WEATHER - Weather may play a
money circulation, many saying it is due
trump
card in busin ess durin g th e current
to in creased savings by th e people; they
year, even to th e point of reversing pri ce
have even increased their buying of E
trends. Th e wea th er during January fa-
bonds.
vored bumper grain crops in 1949. For the
The government report on retail trade
first half of J anuary un seasonally warm
shows such popular lo cations as drug stores
weath er was running a mean average of
declining in volume of tra de for - th e last
three months of 1948, ending below th e '34 per cent above th e same period last
year. At the end of J anuary, the average
level at end of 1947. Eatin g and drinkin g
was still well above th e sam e period last
places had a holiday gain, climbin g above
year_ But some unu sually cold waves have
the same period in 1947 ; filling station s,
follow ed varied patterns in recent weeks.
of course, have been makin g gains and will
It was the weather th at prevented a gen-
start a new upward climb in March.
eral price declin e in food s in 1947 ; hence
SMALL BUSINESS - As mentioned, th e weather will be watched closely for its
what happened to small firm s in compari-
influence on crops this year.
son with big corporations in 1948 will pour
Bergstedt W ins Acclaim
oil on this ba ttle in Congress.' A Congres-
sional hearing Feb. 16 provided an official
As Father of Black Tops
" Small Business Day" so th at representa-
LOS ANGELES--"Early in 1948," re-
tives of small firm s from all parts of th e lates J. E. Bergstedt, head of Hercules
country could make a showin g in force.
Shuffieboard Co. , "I began experim enting
One organization claims to represent more
with differ ent materi als in th e hope of find -
than 30,000 manufacturers.
ing a shuffieboard surface which would
In predi cting ihis hot issue between large ' not warp. In March of that year I dis-
and small business some month s ago, it covered th e Masonite black top , whi ch has
was predicted that the battle would include since been copied all over the United
such issues as the gold standard and the States."
Bergstedt not only takes pride in being
basing point freight policy. But even big
the father of black tops, but in building
business has. now agreed that " the time is
quality boards by mass production methods
inopportun e to restore the gold standard ,"
chiefly because of the cold war with Russia, to such an extent that he is able to offer
and the basin g point freight rate squabble . ·the lowest priced quality shuffieboard on
the market.
seems to be snowed under in the more
'' 'Every fea ture tha t makes for a long-
pressin g job of carriers' demands for hi gher
playing shuffieboard is in corporated into the
ra tes.
H ercules," he said, "which is backed by a
TAXES - Du e to th e volume of reports one-year guarantee against warping and
on this subj ect, a digest will appear in a
cra e-king."
se parate article.
B ~rgs tedt added th at tb ere are still a few
WAGES AND H O UR S-Hearings have di stributorships open for th e H ercu[es
bee n under way before Congressional com- 14-18-20 and 22 foot boards as well as the
mittees 01) Wage and Hour proposals and
H lircules 7-foot rebound.
9
Forty Different Types of Machines Made
in the West
With 76 or more firms in the eleven
states that comprise the western territory
producing some definite type of coin-oper-
ated device, a better picture of the variety
of these products may be had by consider-
ing them under the various classifications_
. The best classification of coin-operated
devices now available is in the 1949 SOURCE
BOOK and in its Classification Index of
Machines there are about 80 different types,
not including accessories_ Firms in th&
western territory are producing about 40
different types of coin-operated devices,
according to the classification list_ There
is always some overlapping, in trying to
classify coin machines, but the fact that
40 or more types of devices are . being pro-
duced by western firms suggests the im-
'portance of the manufacturing industry
in this area_
As mentioned in the introductory artiCle
of THE REVIEW in this issue, western firms
claim special credit for their activity in
develqping and manufacturing apple ven-
dors, cigarette, ice cream, ice cube, movie
machines, pop corn vendors, coin radio,
shoe shiners, shuffleboard, scales, vitamin
vendors, wired music, etc., but that is not
alL The whole picture can best be realized
by considering brief comments on the 40
different types of devices made by western
firms in· the order of the SOURCE BOOK
classification index.
Apple Vendors-The story of vending
apples via machine is almost completely a
story of development and activities in the
western territory, spurred on always by
the great apple producing states in ' this
area. As mentioned frequently in our edi-
torial columns, apple vending has been
waiting somewhat on refrigeration services
that will make the best product available
for vendor sales all over the country.
Fruit-O-Matic is a refrigerated apple
vendor offered by Kold-Krisp Apple Serv-
ice, Inc., and the latest report from this
firm is that it is revamping its machine.
Other western firms have developed fruit
vendors but current reports on production
status are not available_
Arcade Machines-This classification is
so broad that almost any type of amusement
device can be used in arcades. The pioneer
firm of Fey Automatic Machine Co., San
Francisco, is still active and must be given
special mention in this list. Western firms
produce diggers, golf teeing devices, pic-
ture machines, post card, photographic,
voice recorders, target guns and other de-
vices well suited to arcade use.
Aspirin Vendors - Newest entry in this
field is the One-Cent Aspirin vendor, by
Ven-Dures, Seattle, dispensing 5-grain as-
pirin tablets. Tablets come in continuous
cellophane strip holding 250 tablets_ This
firm previously developed a vitamin vendor.
New aspirin machine was shown at 1948
NAMA convention.
Beverage Vendors - In the bottle type
field, two firms have made creditable ma-
chines for the bottling industry_ Vendolator
has made machines for one of the major
syrup manufacturers and the vendor trade
name is well known over the country.
American Vendors, Inc. is currently fea-
turing its American selective model 124 as
"the world's largest selling selective ven-
dor." The manufacture of bottle vendors
seems to be pretty well scattered over the
nation, but these two firms certainly give
the western district a place in the field.
In the manufacture of cup type vendors,
For a Consistent and
Steady Income-
Investigate
WILCOX GAY
BEe.BOIO
COIN RECORDIO requires no at-
tendant. Inserting a quarter makes
a record, plays it 'back, and delivers
it-all automatically. Easy-to-follow
recording instructions light up in
proper sequence. Compact (only
29V2" high, 211/4" wide, 283fa" deep
without basel COIN RECORDIO
takes little space, but makes BIG
profits.
MAKES MONEY IN
ALL LOCATIONS
COIN RECORDIO fiber discs are
lightweighti,.. ideal for mailing or
souvenirs. GOIN RECORDIO is good
for ALL locations.
, COME IN TODA Yl
CALIFORNIA DIS TRIBUTORS
Paul A. Laymon, Inc.
Phone PRospect 735'1 " .
1429-31 West Pico Blvd.
10
the trend among western firms is decidedly
toward machines for dispensing hot drinks
and these will thus be considered under
their separate' headings. Carbonators Sup-
ply Co., San Francisco, has limited pro-
duction on a cup vendor for soft drinks.
Binoculars - One western firm offers
coin-operated type of instrument.
Bowling Games- Coin-operated models
of bowling games have had intervals of
boom periods in past years, and western
. firms have contributed machines that made
a national reputation. Such games are not
a feature at the present time; the bowling
boom yielded to the roll down tables and
more recently shuffleboard is in the lime·
light.
Bulk Vendors - The parade in manu-
facture of this type of machine is now
highlighted by the new Acorn vendor, re-
cently introduced by Oak Manufacturing
Co. The newly organized firm is making
rapid progress in the manufacturing field.
The Abbey vendors for peanuts, almonds,
etc., are already widely known.
Cable - A western firm rendered valu-
able service to music operators with its
initial offering ' of 30-wire cable.
Coffee , Vendors - At least . five firms
have developments in this type of vendor,
and are thus advancing this com paratively
new type of machine. One of the latest
firms to register with the SOURCE BOOK
is a West Coast manufacturer that has
developed a machine to dispense coffee
freshly brewed, when most machines in
the field use some form of concentrate.
The entire field of coffee vendors is ex-
pected to come up with some new surprises
as the months pass and there are enough
western manufacturers working on such
developments to play a big part in future
progress.
Candy Bar Vendors - The pioneer name
of Shipman heads the list in western offer-
ings of candy bar machines. The firm sells
a 3-column vendor at a practical price.
Cigarette Vendors - On this type of ma-
chine, western manufacturers are inactive
at the present time. Here, the western dis-
trict can only fall back on its reputation
of having contributed much in the early
development of such vendors.
Coin Changers - At least three firms
have entered the change maker field and
have current offerings.
Chocolate Vendors - Vendors for dis-
pensing hot chocolate have followed the
development of hot coffee vendors. It is
anticipated, from present trends, that manu-
facturers of coffee vendors will in many
cases also offer hot chocolate machines.
The idea of hot chocolate dispensers, how-
ever, has been greatly enlivened by a de-
velopmert, using the Saylor homogenizer,
to improve the quality of chocolate drinks
dispensed. This device is now being tested
and promises to be another original con-
tribution by a western firm.
Doughnut Vendors - Western firms can
almost claim an exclusive on current offer-
ings in this type of machine, and the ideas
are new. One firm offers a vendor for sell-
ing doughnuts wrapped in cellophane. The
most unusual offering is a fully automatic
doughnut machine that makes, cooks and
dispenses doughnuts after deposit of the
coin. The Nagel doughnut vendor is just
now getting onto the market. Western
COIN MACHINE REVIEW

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