Coin Machine Review (& Pacific ...)

Issue: 1949 March

the voluntary agreements plan; government
agencies concerned with defense are in-
sisting more that stockpiling of strategic
materials take precedent over oivilian needs.
AUTO MOB ILES-Demand has slumped
and reliable reports from the large cities
say immediate delivery can be had on a
number of models of most makes of cars;
people in the auto trade predict that im-
mediate delivery on nearly all makes will
be the rule in another six months. The
auto trade is arguing the reasons for the
slump in demand, and a Wall Street Journal
survey turns up one good answer: "Cars
are just too darn expensive; prices will
just have to come down."
BANKS - Business loans dipped lower
in January than in any time in the previous
year and recovery in rate has been only
partial; demand deposits are below a month
ago, but well above the 1941 level; money
in circulation is showing a declining trend
-for the first time in ten years. Money
now turns over faster but total amount in
use is declining. Savings accounts tend to
. show some gains but people are spending
less freely.
B USINESS FIR MS - A seasonal rise
in new incorporations occurred in Decem-
ber, according to Dun & Bradstreet, but
the volume of new firms had continued for
12 months below that of a year ago. New
stock corporations reported in December
totaled 7,421; total for 1948 was 96,101. A
steady decline in rate of new firms has
taken place since 1946.
Business failures were showing a slight
decline in rate at the end of January; the
rate is well above that of the same period
in 1947 but still much below the prewar
rate. Steady climb of business failures is
given as big reason for tightening of credit;
collections are slowing. Failing firms are
said to leave few assets, since banks and
finance companies have been making loans
on accounts receivable.
A special review on credit in Business
Week magazine (Jan. 29) said that "sev-
eral areas report trouble in the vending
machine business." Apparently, this would
refer to the coin machine business as a
whole, and not to the vending machine
division alone. The candy trade is also
men tioned as among the sore spots in the
credit. situation.
EMP L O YMENT - Operators of vendors
will be concerned by. the official govern-
ment report that factory employment has
been declining since last ' September; post-
war peak of factory workers stood then at
16,700,000; auto industry is about the only
field to report recent increases in workers.
Nevada and New Mexico have shown the
highest ratio of gains in factory jobs since
1940; other states with a high ratio of in-
crease are Arizona, California, Kansas,
Minnesota, and Texas.
\
One reporting agency summarizes the
employment picture thus: work weeks are
shorter in many industries; unemployment
apparently is to go on rising slowly for a
time; layoffs are tending to spread; . new
jobs are opening more slowly; few indus-
tries are adding to pay rolls at this time;
many industries are cutting down here and
there in a small way; unemployment is not
expected to rise greatly.
EXPORTS-Government report on 1948
exports of coin machines was not available
in time for this review. Visitors from nine
or ten foreign countries, chiefly South
America, were present at the 1949 Coin
Machine Show, indicating there is still a
market abroad. Eight of the 20 countries
in S. A. had revolutions in the 'last year,
an unfavorable situation. Arizona firms are
increasing their trade across the border
with Mexico.
F R E I GHT - Increased freight rates' are
mentioned as one of the real obstacles in
the way of lowering prices. The U. S.
Supreme Court has agreed to hear an ap-
peal on the basing point freight rate policy,
and will thus hand down a second decision
on this touchy question. It was the high
court's decision in May a year ago that
touched off the subject.
The ICC recently turned down petition
of motor carriers for a regional freight in-
crease on small shipments. This greatly
pleased candy and cigarette trade.
Hearing dates on the railroads' petition
for a full 13 per cent increase in freight
rates have been set as follows: Washing-
ton, D. C., beginning March 1; Chicago,
March 14; Salt Lake City and Montgomery,
Ala., March 21; Oklahoma City and San
Francisco, March 28.
GAS OLINE - Demand for gasoline was
still rising in December and January, but
the oil industry had kept pace with de-
mand so well that talk of allocations has
been shelved. The average service station
price of gasoline was rising during Decem-
ber, the last official report available.
GO VER NMENT MO NEY-;-Recent cuts
in Navy forces caused a lot of business
firms to think about what .government
money means; approach of Income tax
deadline makes millions of ordinary citi-
zens think also. With the country now '
"leveling off" but trying to prevent depres-
sion, government money is playing a bi'g
part. As reported in our last issue, govern-
ment subsidy to business for materials and
supplies will run about $32,000,000,000 this
year, about $17,000,000,000 will be paid to
individuals, and parity support to farmers
will run about $2,000,000,000 for the next
two years.
The foreign aid program is shifting to
Asia, and will cost tax payers much more.
There is much fear at this time that the
Berlin blockade will be lifted, to remove
the enthusiasm from' our national defense
program.
MONEY - With prices tending to de-
cline, the experts are revaluing money.
Roughly, the dollar has gone up about one
cent in buying power since last August; in
that month the dollar bought 57.3 cents
worth of goods in terms of the 1939 dollar.
PROD UCTION - There seems to be
general agreement that factory output for
the nation has declined; how much is a
point in question. Supply channels in many
industries have been filled and demand is
slower. The big problem that comes to
every industry, and to each manufacturer
now, is how to adjust output to demand.
This is a sore spot in all business now and
is likely to be a tough problem for some
time.
Steel and automobile output will prob-
ably lead the parade of production this
year; the building industry is now showing
spotty trends and output of building ma-
terials is declining.
Operators of coin machines will be in-
terested in the problem of controlling pro-
duction to· prevent crashes in prices. For
example, the oil industry seriously consid-
ers limiting production in order to prevent
price competition. The whole price situa-
tion reacts quickly on factory output and
production, and much will be said pro and
con on the subject as industry after indus-
try is forced to adjust itself to demand this
year.
PROFIT S-Reports during recent weeks
have chiefly related to the profit and divi-
dend picture in 1948; annual reports of
corporations have been coming out fast to
provide information. One summary says big
OPERATORS ALL AGREE--
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8
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COIN MACHINE REVIEW
WHY PAY MORE?
/lel*culeJ
-THE ORICINAL BLACK TOP-
IS TI1E LOWEST PRICED QUALITY
SHUFFLEBOARD ON THE MARKET
$365 00
$195 00
GUARAN TEED FOR ONE YEAR AGAINST
WARPING AND CRACKING
18-20-22 FT.
BLACK TOP
7 FT. REBOUND
BLACK TOP PLAY FIELDS TO RE-
PLACE WARPED AND SPLIT MAPLE
PLAY FIELDS
$190.00 ea.
ALL
PRICES
F.O .B.
LOS
ANGELES
DISTRIBUTORS! A FEW TERRITORIE'S STILL OPEN.
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HERCULES SHUFFLEBOARD CO.
204 S. WESTERN AVE.
LOS ANGELES 4, CALIF.
Phone DRexel 4274
manufacturers and cor porations generally
set recor ds profitwise last year, but small
firm s generally failed to come up to 1947.
Small firm s seemed to get squ eezed most
heavily in the first half of 1948. Dividend
payments climbed to an all-time peak last
year.
PRICES - This subj ect was introduced
in th e fi rst part of this column. Reporting
agencies emphasize over and over that
pri ces are on the way down . In some in-
dustries the decline has been as mu ch as
40 to 50 per cent, and declines of 20 to 30
per cent are said to be quite comm on_ A
decline of about 5 per cent in th e general
pri ce level may hap pen, many ex perts pre-
di ct; some say the year may brin g a 10
per cent drop in th e general price leveL
But everybody emphasizes th at a general
price break, as in 1920-21, is not in the
cards.
Farm commodities seemed to get another
slash about the sam e time the commodity
break occurred last year; a year ago th e
break caused a wave of national jitters,
many saying the recession is here. Before
. the recent crash in grains, prices on farm
pro ducts were runnin g about 13 per cent
below th e level of Janu ary 1948.
Opera tors are gettin g a taste of what th e
general price declin e means, in such trends
as a drop in candy bar prices_ Cigarettes
will pr,?ba bly be th e last merchandise item
to react to th e downwa rd pri ce trend _
RETAIL TRADE - Reports generally
emph asize the fact th at stores, got a good
response in J anuary to lower p ri ces_ More
recent reports emphasize that stores in the
bi g cities are seeing a new decline in sales,
and they think it may result fro m decline
in money ci rculation_ If this drop in the
total volum e of mon ey in circulation affects
store trade, it may be expected to reduce
M ARCH, 1949
amendm ents, but ' conclusive re por ts were
the patronage of coin ' machines also. The
not avail abe in time for this issue.
experts are puzzled about the decline in
WEATHER - Weather may play a
money circulation, many saying it is due
trump
card in busin ess durin g th e current
to in creased savings by th e people; they
year, even to th e point of reversing pri ce
have even increased their buying of E
trends. Th e wea th er during January fa-
bonds.
vored bumper grain crops in 1949. For the
The government report on retail trade
first half of J anuary un seasonally warm
shows such popular lo cations as drug stores
weath er was running a mean average of
declining in volume of tra de for - th e last
three months of 1948, ending below th e '34 per cent above th e same period last
year. At the end of J anuary, the average
level at end of 1947. Eatin g and drinkin g
was still well above th e sam e period last
places had a holiday gain, climbin g above
year_ But some unu sually cold waves have
the same period in 1947 ; filling station s,
follow ed varied patterns in recent weeks.
of course, have been makin g gains and will
It was the weather th at prevented a gen-
start a new upward climb in March.
eral price declin e in food s in 1947 ; hence
SMALL BUSINESS - As mentioned, th e weather will be watched closely for its
what happened to small firm s in compari-
influence on crops this year.
son with big corporations in 1948 will pour
Bergstedt W ins Acclaim
oil on this ba ttle in Congress.' A Congres-
sional hearing Feb. 16 provided an official
As Father of Black Tops
" Small Business Day" so th at representa-
LOS ANGELES--"Early in 1948," re-
tives of small firm s from all parts of th e lates J. E. Bergstedt, head of Hercules
country could make a showin g in force.
Shuffieboard Co. , "I began experim enting
One organization claims to represent more
with differ ent materi als in th e hope of find -
than 30,000 manufacturers.
ing a shuffieboard surface which would
In predi cting ihis hot issue between large ' not warp. In March of that year I dis-
and small business some month s ago, it covered th e Masonite black top , whi ch has
was predicted that the battle would include since been copied all over the United
such issues as the gold standard and the States."
Bergstedt not only takes pride in being
basing point freight policy. But even big
the father of black tops, but in building
business has. now agreed that " the time is
quality boards by mass production methods
inopportun e to restore the gold standard ,"
chiefly because of the cold war with Russia, to such an extent that he is able to offer
and the basin g point freight rate squabble . ·the lowest priced quality shuffieboard on
the market.
seems to be snowed under in the more
'' 'Every fea ture tha t makes for a long-
pressin g job of carriers' demands for hi gher
playing shuffieboard is in corporated into the
ra tes.
H ercules," he said, "which is backed by a
TAXES - Du e to th e volume of reports one-year guarantee against warping and
on this subj ect, a digest will appear in a
cra e-king."
se parate article.
B ~rgs tedt added th at tb ere are still a few
WAGES AND H O UR S-Hearings have di stributorships open for th e H ercu[es
bee n under way before Congressional com- 14-18-20 and 22 foot boards as well as the
mittees 01) Wage and Hour proposals and
H lircules 7-foot rebound.
9

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