Construction Of Acorn Vendor
Adding Much To Popularity
LOS ANGELES-"It's in keeping with
the known policy of our firm to offer bulk
operators the best in merchandise and also
in vendors and that is why we emphasize
the new Acorn vendor," S. H. Bloom- said;
as he told how sales of the vendor have
been growing since it was introduced a
short time ago. Bloom is head of the Opera·
tors Vending Machine Sup-p ly Co., one of
the pioneer distributing firms in this area.
He is - also an executive· of Oak Manu·
facturing, Inc., incorporated to manufacture
the Acorn vendor and other vending ma-
chines. Bloom said production is running
at the rate of about 1500 units per week
and that by April 15 the factory plans to
be turning out a daily quota of 500 units.
He said the vendor was so carefully engi-
neered from the beginning that production
has been moving along at a high rate since
it was announced to the trade.
The vendor had its initial showing at the
1948 convention of NAMA in Chicago and
it immediately jumped into popularity he
said. The flow of orders was such ihat
production had to be set at a high _level
from the start, he said.
•
The manufacturing firm is one of the
newest in the group of western manufac-
turing firms, and is proud of it, Bloom said,
but the firm was able to get a national and
International demand almost from the start
by showing it at the national convention
where buyers from foreign countries had a
chance to see it. He said orders had already
been shipped to Cuba, Puerto Rico and
South Africa, and the shipments were being
arranged for some customers in South
America.
Asked what experience had shown up to
how to be the most appealing feature in the
vendors, he said operators were immediately
attracted by its simplicity and its design.
"They like its light weight and we think
the die cast aluminum construction is some-
thing that will grow more popular all the
time. Operators like its accessibility and
price," he said. He added that the vendor
was backed by experience since the princi-
pals of the firm and engineering talent have
been in the business for many years.
Crystalette Record Label
Makes National Debut
LONG BEACH, Cali f.-Firmly convinced
there are unlimited opportunities in the
record manufacturing business, provided a
high quality product is maintained at stand-
ard prices, Crystalette Music Co., Inc., has
made its debut under the Crystalette label.
First release features organ and vocal
arrangement of Cruising Down the River on
one side and a straight instrumental of
Hawaiian War (:hant on the other. Ralph
Ford is at the Hammond organ, with Paul
Arno doing the vocals.
C. W. Coleman, secretary-treasurer of the
firm, reveals that because of the fresh new
treatment included in this initial release,
response by both phonograph operators and
the public has been enthusiastic.
Crystalette Music originally made its start
by manufacturing telephone wired music
set-ups in 1944. In 1946 the firm launched
into the coin radio field, turning out some
of the finest sets made. They followed this
up by providing the trade with coin timers
for coin radios and washing machines.
These timers, with mechanism and coin lock
completely enclosed in an 18-gauge steel
case, and protected by a pick-proof lock,
have scored an instantaneous hit with manu-
_
facturers and operators.
At the same time they were meeting the
coin trade's heavy demand for timing equip-
ment, the firm began distributing and sell-
ing major records to drug stores and other
MARCH, 1949
retail establishments via a self-service
system.
"We own and service our own equip-
ment," Coleman said,' "and have become
one of the largest buyers of major-records
in the country."
SOURCE BOOK
CORRECTIONS
Ideal S'cale A Good Investment,
Pioneer Manufacturer Reports
1. MANUFACTURERS & SUPPLIERS
LOS ANGELES - The Ideal weighing
scale, maoe by a )3ioneer firm, has made
operating history over many years, accord-
ing to Robert Stark, head of the firm, and
will make new sales records for the current
year. He said demand is showing encourag-
ing gains and operators report that earnings
are proving attractive.
It all goes back to pennies, Stark ex-
plained, but it is pennies that make dollars
and hundreds of operators over the land
have kept a route of scales for many years
- full proof that scales are a paying
proposition, or else operators would not
stay in the business for so long.
"The Ideal scale, we like to think, is also
the scale that is made just right to help
operators stay in busin'ess. We have been
making scales long enough to have the
know-how to build good devices, and also
to know just what features operators want
mqst. In all the years we have had many
suggestions from operators and the practi-
cal ideas have been incorporated in our
current model," Stark added.
He said the Ideal scale is so well built
that it can be guaranteed for years, has
sturdy construction, and offers such a neat"
appearance that customers don't hesitate to
weigh themselves. The body is constructed
so there are no crevices which will harbor
dirt, and that makes for such a neat appear-
ance that more coins go into the box.
Stark also said that his firm is happy to
trace its history back to the real pioneer
days, when West Coast. manufacturers were
few in number. He is happy tbat the manu-
facturing industry has grown so much and
says operators can count on Ideal to be
turning out scales on and on, as the Indus-
try forges ahead.
Trade Question:
An operator places 5 0 pop corn ma-
chines on a route, his first ventu re
with this type of mach ine. One manu-
facturer says he will probably have to
fin d better location s for at least 20
of the 5 0 machines. What is the ex-
perience of operators in h aving t o re-
locate machin es, after setting up a
new route?
In considering this question, it is under-
stood that the operator placing the 50 pop
corn machines has had experience in plac-
ing other types of machines, and hence is
not an amateur in finding locations that
may be classed as good, or average spots.
The problem arises from the fact that,
in finding locations for a new route of 50
machines, an operator will find in the
course of a few days or weeks that a per-
centage of the places do not pay, and hence
he must find better locations for the ma-
chines in the poor spots.
Replacement of 20 machines in a route
of 50 means that 40 per cent of the route
was originally put in locations that prove
unprofitable. The views of operators on this
percentage ratio will be appreciated on pop
corn machines, and also on other types of
vendors.
*
*
*
1st Merchant: "What does your son do
in your store?"
2nd Merchant: "He sells toys and pets
in the basement."
1st Merchant: "What a way to learn a
business!"
Dec. 15--Feb. 15, 1949
American Citrus Corp., 333 N. Michigan Ave.,
Chicago 1, Ill., Sam Reid.
Andrews Mfg. Co., Inc., 660 S . Rochester Rd.,
Clawson, Mich., A. J.' Andrews.
Artkraft Mfg. Corp., 200 Kibby St., Lima, O.
Automatic Dispenser Co., 9018 Olympie Blvd.,
Beverly Hills, Calif., Phone: WE-4882, Jess
M. Davy, Pres.
B & L Distributors, 9624 S. Western Ave.,
Evergreen Park, Ill.: Sales Office, Room
1788, Board of Trade B ldg., 141 W. Jack-
son Blvd., Chicago, Ill., Phone: W A-2 -6245.
Bleekman En t erprises, 6852 S. Shore Dr.,
Chicago 49, III.
Bonanza, Inc., 2980 W. Pico Blvd., Los An-
geles 6, Calif.
Citra Vendor Corp., 432 Hurt Bldg., Atlanta,
Ga.
Cole Products Corp., 5000 S. Halsted St.,
Chicago, III.; AI & Dick Col e.
Col-Snac Corp., 10 So. La Salle, Chicago, Ill.
Compton Co., 165 Pine St., Abilene, Tex.
Custom Shuffleboard Co ., 3563 Wilshire Blvd.,
Los Angeles, Calif.
A. Norman Depew, 7518 Fountain Ave., Holly-
wood, Calif.
.
Fiel~ding Mfg. Co., Inc., 258 W. Pearl St.,
Jackson, Mich.
Floyd Mfg. Co., 2715 Summit Ave., Union
City, N. J.; Joe Kalishman, Pres.
C. T. Girdner Co., 120 Van Ness Ave., Wat-
sonville, Calif; also at: 5321 Hollywood
Blvd., Los Angeles, Calif.
Hayes-Sloan Products, Inc., 23902 Van Born
Rd., Dearborn, Mich.; Fred James, Vice-
Pres.
Hercul es Shuffleboard Co., 204 So. Western
Ave., Los Angeles, Calif.
.
King & Co., 2700 W. Lake St., Chicago, 111.
Li~~Lln-BoYle, 4628 N. Greenview, Chicago,
Lyn co Coin Machine Co., 2930 E. Canfield
Ave., De troit, Mich.
Monarch Shu ffleboard, Inc., 1545 No. Fair-
field Ave., Chicago 22, III.
Oak Mfg. Co., Inc., 1025 S. Grand Ave., Los
Angeles 15, Calif.
Pacific Sh uffleboard Co., 8426 .. 28 Melrose
Ave., Los Angeles 46, Calif.
Prac t ical Products Corp., 2632 NicoIIet Ave.,
Minneapolis, Minn.
Shuffleboard ~ervice Co., 3300 E. Orange
Grove Ave., Pasadena, Calif.
The Slick Shine Co., 207-215 Astor St., New-
ark 5, N. J.
Sml:l~ Enterprises, 705 Jefferson Bldg., Peoria,
Southern Coin-O -Mat Distributing Co., 943 N.
7th Ave., Miami 36, Fla.
T and M Sales Co., 2849 W. Fullerton Ave.
. Chicago 47, Il l.
'
Typo-O-Madc Service Co., 17 E. 4-2nd St.,
New York, N. Y.
U . S. Shuffteboard Co., 207 2nd St., Northeast,
Canton, O.
Vance Adapter Co., 2309 W. Pico Blvd., Los
Angeles! 5, Calif.
Ven-Dures, Inc., 1106 Post St., Seattle, Wash.
Vending Machine Repair Service, 322 At-
lantic Ave., Brooklyn, N . Y.
Vendomatic Corp., 34 W. l3rd St., New York,
N. Y.
White Machine Co., 104-106 Livingston St.,
Newark, N. J.
2. CLASSIFIED INDEX OF MA-
CHINES, SUPPLIES AND SERV-
ICES:
BEVERAGE VENDOR:
Cup-type:
American Citrus Corp.
Artkraft Mfg. Corp.
Citra Vendor Corp.
Cole Products Corp.
Practical Products Corp.
Coffee (hot):
Artkraft Mfg. Corp.
Milk:
Artkraft Mfg. Corp.
City Milk Co., Inc.
Soup:
Arlkraft 1I1fg. Corp.
BOOK VENDOR:
International Mutoscope Corp.
BOWLING BALL CLEANI NG MACHINES,
Hayes-Sloan Products, Inc.
BULK VENDORS, -
Andrews Mfg. Co ., Ine.
Oak Mfg. Co., Inc.
CIGARETTE VENDORS:
Compton .Co.
Practical Products Corp.
GUM VENDORS: (stick)
Kayem Product s Co., Inc.
ICE CREAM VENDING MACHINES,
Col.Snac Corp.
Lincoln-Boyle
Smith Enterprises
49
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