Demand lor Electro
Continues at Fast Pace
HOLL YWOOD - With d e mand for
Electro continuing unabated, Al Weymouth.
head of Weymouth Service Co., reveals that
there are two general types of locations
spearheading the constantly expanding
market: one is the location not having
sufficient space for an upright; the other
is the high type of location requiring its
cigarette machine to fit in with the rest of
the furnishings.
"Electro, with its exclusive console si~e
and smart new type of baked-on wood gram
finish, fills the bill perfectly," Weymouth
said, "and consequently more and more
operators are buying Electros today."
Weymouth further points out that C-8
Laboratories are the only cigarette mllchine
manufacturer which constantly subjects the
vital parts of the machine to rigid perform-
ance tests. Specially designed testing ma-
chines operate each part longer than the
part would normally be operated during the
life-time of the vendor, thus assdring long
years of trouble-free service from every
mechanism.
Operators in Southern California and
Arizona are getting prompt personal atten-
tion from Weymouth, who travels the terri-
tory ex tensively.
Ice Cream Biz Needs Vendors '
WASHINGTON-Th e ice cream industry
feels the need of vending machines to boost
sales more than ever, now that official re-
ports on 1948 total production have been
made available. The output last year
showed a decline of 10 per cen t from the
previous year.
But output last year was running about
13 per cent above the five-year average
for the industry. However, the downward
trend in ice cream sales has not yet been
checked. The months of J anuary and Oc-
tober last year had the biggest drop from
the same months in 1947.
Pi'es Up On Cigllrelle
Brllnd'Bllllle Among Lellders
DIIIII
NEW YORK - Another national survey
on cigarette brand sales is now available
to show what happened in the competitive
brand battle last ye.ar. The latest release
is a survey, by Prof. Charles W. Williams,
for Business Week magazine. The best
known survey is probably that of Harry
M, Wooten published in Printers' Ink each
year, and the one which caused an outcry
from the maker of Camels because it im-
plied that sales of the brand dropped about
4 per cent last year.
The new BW survey has Camels dropping
about 3 per cent in sales last year, from
the 1947 mark. The maker of Camels has
explained that production of the brand was
off last year but that sales made a good
gain over 1947.
All of the surveys seem to give special
mention to Philip Morris for the excellent
showing of this brand last year-chalking
up a gain of 23 per cent in the BW survey
over 1947 sales.
In THE REVIEW survey of opinion among
cigarette operators (published in the De-
cember issue, page' 38), it was stated that
operators often mention Philip Morris as
showing good gains in their territories.
Th e brand was most often mentioned as
making the biggest gains in most territories
during last year, the up-and- coming brand
for the year-although many operators said
they did not believe there is an up-and-
coming brand for cigarette machine sales.
Official government reports on 1948 out·
put are also available, showin g that total
for th e year was 348,730,092,913 units, based
on tax reports. This was a percentage gain
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of 3.8 per cent over 1947 but was a de-
cided drop from the 385 billion or more
cigarettes that had been predicted by . the
experts as the probable ou tput figure.
Even though the prediction~ were above
the mark, it was still the ninth successive
year in which smokers have increased the
total national consumption of cigarettes.
Population increases account for some of
th is annual gain and the percentage of
smokers among the total population is also
gaining.
.
But the surveys on smoking are always
raising some questions about who smokes
and why. Argosy magazine had a survey
made to determine what percentage of peo-
ple smoke cigarettes and cigars in the vari-
ous territories, and the check revealed that
the Pacific. Coast and Mountain states had
the smallest percentage of smokers in the
total population-and it is the Pacific Coast
area that has shown the largest gains in
population since 1940. Much of the in-
crease in population in this area has been
migrants from other areas, so the question
is raised whether it is the non-smokers that
are doing most of the migrating.
Operators in the Pacific Coast and Moun-
tain states might remembeF that th ey do
business in territory which has th e lowest
percentage of smokers among the total
number of people. A more detailed study
of the territorial variations in cigarette use
was published in THE REVIEW, December.
page 55. This study showed per capita use
of cigarettes on the decline in Washin gton
and New Mexico but on the increase in
Montana and Nevada, as indicated by state
cigarette tax collection s.
To return to the BW survey, the. percent-
age gains in sales of the various brands in
1948,' as compared with 1947, are as fol-
lows:
per cent
0.5
Camel ___ ______ ___ ____ __ ____ 3.0 (loss)
Chesterfield __ ____ __ ____ 5.7
Philip Morris ___ _______ 2 3.9
Old Gold ______ ___ ______ _ 9.6
Pall Mall ________ ______ ____ 17.5
'Kool ______ __ __ ______ --------- 30.0
Tareyton ____ _______ ___ ____ 25;0
.
All of the surveys seem to agree in giving
Philip Morris the credit for making the
biggest gain in the brand race, and then
Chesterfields rank next in making gains.
Men tion is frequently made of the Philip
Morris advertising th eme last year which
stressed the "no cigarette hangover" idea.
The statistics on sales would suggest that
smokers are giving heed to th e advertising.
Lucky Strike _________ ___
41