Coin Machine Review (& Pacific ...)

Issue: 1949 June

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NORSOAMERICA
App roved b y
Und erwriters' Lab.
356 South Broadway
MAdison 6-3746
Bloom Tells Secrets
of "Acorn's" Success
CULVER CITY, Calif.- Reasons for th e
sensation al success of Oak Mfg. Co.'s A com
vendor were outlined by S. H . Bloom, secre·
tary of the firm, and th e Oak engin eering
staff, in an exclusive interview with TH E
REVI EW.
Bloom pointed out th at in his estimation
th e past vendors have been manufactured
primarily for aJi) pearan ce a nd with little
co ncern for the service man. "The A com is
trul y an operator' s machin e," he said, "in-
asmu ch as it is th e easiest a nd fa stest ma-
chin e to service a nd keep clea n, and at th e
same time provides outstandin g eye ap-
peal.
"From every C3 nceivable standpoint,"
Bloom said , " th e A corn is hea d and shoul-
ders ah ea d of all com pe tin g makes and
models. The latest die castin g techniqu es
have been in corporated · into th e precision-
tooled, all-die cast aluminum Acorn," he
adrl ed. "Th e chute is already cast into th e
body and is polished full length . There are
no bolts or screws or crevi ces where dirt
particles can become imbedded. Beca use of
the precision di e casting, all parts are in-
terchan geable.
"In th e past oth er ma chin es have tri ed
to sand cast th e lock into th e base or cap ,
whi ch made fo r a poor lockin g a rrange-
ment. Bein g die cast, th e pa rt fits in with
th e sta ndard produ cts of lock companies.''
Th e Oak engin eerin g departm ent stressed
th e ease a nd speed of disma ntlin g th e ma-
chin e and th e accessibility of all component
parts. Th e only tool required is a screw
dri ver. To remove th e globe and merchan-
d ise wh eel, all that is required is to remove
th e tw o sc rews attached to th e globe rod s.
Th e merchandi se hopper has no sc rews or
bolts and ca n be removed a nd washed in a
matter of seconds.
Th e entire machin e has onl y ten screws:
five in mecha ni sm, three in wheel, and two
in gl obe rods. Th e merchandi se wh eel has a
shroud on th e teeth to prevent breakage.
So sturdy has this wh eel proved, th at since
produ cti on commence d, n3t one has needed
replacement- and thousa nds of Acorns are
now on loca tion throu ghout the country.
The portion adjuster has been changed
from its origin al aluminum stampin g to
chrom e-plated steel, a nd merchandising
agitators have been added.
"The cash box is cast in the base," Bloom
JUNE, 1949
Los Angeles, Calif.
Cable Address: NOSOAM
stated, "and to make a collection all that's
needed is to unlock the top of the machine
and remove it as one unit. Th e service head
snaps to the body, which secures the
mechanism, chute cover, and shield."
Th e coin wheel is ¼ inch thick at the
bea rin g point, whil e th e op e ning i s
broached to insure proper fit. "This,"
Bloom noted, " makes it the sturdiest wheel
of any machine made. The kn ob is cast on
th e center shaft and th ereby eliminates
tamp ering. It is one of the freest turning
mechanisms ever built."
Th e A corn comes in three different
merchandise compartment sizes : standard
globe, sta ndard die cast aluminum cabinet,
a nd jumbo size cabin et. Th e latter size has
been design ed to hold eight and a half
pound s of 210-count ball gum.
Oa k's new 5,000 foot plant is equipped
to do polishing and enameling, in addition
to complete assembling. The machin es
co me in six different colors whi ch ca n be
used in countless combinations.
Bloom emphasized that Oak is co nstantly
addin g new improvements which ca n be
used on present models, thereby obviating
a ny cha nce of the machine becoming obso-
lete. Also, all A corns coming off th e lin e
from now on will bear consecutive seri al •
numbers.
carefully scrutinize th e almond they are
buyin g to make sure that quality, as well as
price, is right."
Are Your Almonds Clogging?
Fraga Champions Vend-Size
Doyle Starts. Delivery
on Koffee King Unit
OAKLAND - Vending operators buyin g
low-pri ced almonds are cautioned by Bert
Fraga, head of Standard Specialty Co., to
r1a ke sure the almonds are vend-size and of
hi gh quality. "Operators who have bou ght
on pri ce only are runnin g into diffi culties,"
he said, "because th eir large size clogs
mechani sms and requires considerable serv-
ice calls. Th en again , th ese almonds are
not processed according to vending ma-
chine spec ifications and fai l to sa ti sfy th e
customers, whi ch hurts re peat sales.''
Before introdu cin g his Standard brand
French-fried almond s to the trade several
months ago at a new low price, Fraga spent
a good dea l of time and effort makin g cer-
tain that his product met all specification s
and requirements of th e vending trade.
Since th en he has sold thousands of pounds
all over the country.
"Th e success of S tandard French-fried
almonds has brought others into the field
whose only sal es point was that th ey met
our price," he added. " Operators should
Frank Doyle, right, aids in loading a
sample of the new Koffee King for ship-
ment v ia Slick Airways to Aubrey Stem•
le r in Los Angeles ..
NEW YORK- Delivery has started on
the new Koffee Kin g, coin-operated coffee
vendor being manufactured by Futuramic
Machin es, Inc., and the first substantial
shipment went out during the first week
in May. Most of these units went to opera-
tors in th e middle west and some sample
shipm ents to th e west co ast and Hawaii.
F ra nk Q. Doyle, sales manager for Fu-
turami c, said that production mod els have
bee n im pro ved to provide a seven-second
delive ry cycle. Th e 1000-cup vendor lists a t
$695, f.o.b . New York.
George J. Youn g has been appointed to
cover th e Eastern Seaboard for Futuramic ;
Jack G. Chalcraft will cover the Southeast ;
Neal Deimling and Ralph Rigdon t.he . Cen-
tral States and Aubrey Stemler the West.
Sales will be largely handled by these di-
rect company representatives. Lee Doble
has been appointed salesman at large and
Fred Benedikt will confine his sales efforts
to the New York sector.
43
https://elibrary.arcade-museum.com
To/Jacco Jo/J/Jers See Good
Displays Of Cigarette Vendors
by WALTER HURD
NEW YORK-The 1949 annual conven-
tion of the National Assn. of Tobacco Dis-
tributors ( April 24-28) kept to the high
record of this, one of the most progressive
trade associations in the country. It had
displays of cigarette vendors and also a
special session devoted to vendors, but some
of the main business problems considered
by wholesalers (many of them operating
vendors) - also concern operators as busi-
ness men.
NATD is waging a national fight under
the leadership of Joseph Kolodny, secre-
tary and a cigarette operator, to maintain
codes of fair competition for wholesalers
as they compete with chains and super mar-
kets, and also to compel distributors them-
selves and retailers to maintain fair profit
margin levels. The group fights aggressively
for fair trade laws and unfair cigarette sales
acts in the various states.
At the 1948 convention, it was said au-
thoritatively that about 50 per cent of the
tobacco wholesalers in the country also
have vending machines. So, the vending
trade is 4nofficially in all the doings of the
organization.
NATD has also concerned itself with
candy sales and prices, with Kolodny say-
ing at the recent convention: "The han-
dling of candy and confectionery products
(open market items) should be stabilized
at the wholesale level of a minimum mark-
up of 12 per cent. .. • . As to these prod-
ucts, that industry seems to be in a state
of utter confusion."
Judging from the import of the conven-
tion program, there is no prospect of any
supply problem in cigars and cigarettes,
nor any likely price changes in prospect on
cigarettes. The main price issue seems to
be that of preventing price cutting and loss-
leaders. The group approves a 4 per cent
markup for distributors and 10 per cent for
retailers on cigarettes.
As a starter, the program had Leon H.
Keyserling, economist, to give his vi ews on
the economic outlook for America. His
views are published regularly in the news-
papers, but in general he does not foresee
a depression but rather an orderly adjust-
ment. His speech set the business pattern
for the convention and also contained ideas
on how to adjust to new conditions.
The convention also heard marketing ex-
perts and a representative of the Census
Bureau tell about the present business cen-
sus. Full reports were made on federal and
state legislation relating to cigarettes. The
convention heard there is little hope in
this session of Congress for repeal of the
war-time excise rates on tobacco products.
Of the 110 or more tax relief bills in Con-
gress, several of th em would remove the
war-time increases on cigarettes and cigars.
Although the organization opposes the
low-price competition of chains and super
markets on candy and cigarettes, a promi-
nent leader in the super market field was
a scheduled speaker on the program.
Statistically, it is reported that cigarettes
form about 70 per cent of a tobacco whole-
saler's business, candy about 12 per cent
and cost of sales is estimated at 6 per cent.
Transportation is mentioned as a higher
item in costs of doing business, having in-
creased about 43 per cent in ten years.
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SOME HAVE NEW PAINT JOBS
All machines have been thoroughly overhauled by trained Rowe servicemen,
are in top mechanical condition and excellent appearance.
Set for 20c Operation
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Imperials
Royals
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Presidents with Crusader-type operating bar
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LOS ANGELES OFFICE: 2620 So. Hill St., Phone PRospect 3228
SAN DIEGO OFFICE: 727 Third Ave., Phone FRanklin 4246
44
Vending Conference
Among th e round table conferences on
Tuesday, of th e convention, one raised the
qu estion , "Is It Feasible for all Wholesale
Tobacco Distributors to Encourage and al so
to Engage in the Vending Machine Busi-
ness?" R. T. Axton, Axton Candy & To-
bacco Co., Louisville, was chairman for the
conference. The use of vendors had a good
boost throughout the discussions, and one
speaker especially emphasized the better
profit margin to be had with cigarette ma-
chines than by wholesaling the item. As he
put it, he made more by selling one pack
through a vendor than in wholesaling a
ca rton.
The general conclusion of the confer-
ence agreed with the summary of previous
conferences at the NATD show, that op-
erating vendors is a specialized business
and should be a separate department of a
wholesaler's business; that jobbers should
vend only products that they carry in stock;
that considerable capital is required to set
up in the vending business ; that candy,
cigarettes and cigars are probably the items
that jobbers can vend most successfully,
and so on. A suggestion was made that
probably cup vendors were too much of a
specialized busi ness for tobacco men. A sug-
gestion made last year was also repeated
again-that jobbers may place cigarette
vendors with retail accoun ts and apply com-
missions on purchase of other goods, or to
pay off past du e accounts.
The mu ch discussed situation in Bo5ton
was considered also and tobacco men dis-
approved any plan for selling vendors di-
rect to locations. Boston operators have
been disturbed in recent month s by a firm
that is selling cigarette machines direct to
the location.
Th e display of cigarette vending ma-
chines was a credit to th e vending trade
and also to the manufacturers. Eigh t firms
displayed cigarette machines and operators
will recognize that thi s in cludes nearly all
the firms making such machines now. Two
firms displayed cigar machines and Lymo
Industri es, In c., had on display its well-
known cup drink vendor. Stoner Corp. dis-
played its line of candy vendors at the
co nvention also, thus helping to round out
a pretty complete vending machine show.
Cigarette machines were displayed by the
following firms:
Automatic Products Corp., Minneapolis,
showing its Smoke Shop and also the cup
drink machine reported to our readers pre-
viously. Sam Kresberg, a pioneer in the
trade, is sales manager.
Arthur H. DuGrenier, In c., Haverhill,
Mass., had its line of cigarette machines
and also a candy vendor, and reported that
its new electri c cigarette machine was now

being shipped.
Eastern Electri c Vending Machine Corp.,
New York, also had its display of the
Electro cigarette machines.
COIN MACHINE REVIEW
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